Why E-commerce?

Max Piggott!

Benefits of E-commerceGlobal Marketplace

1.Global marketing allows a broader cliental base. 2.which in turn brings in more sales.3.Also increasing age range of clients exponentially.

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Benefits of E-commerce24/7 Trading

1.This mean you are always Open for business andaren't losing clients to your opposing businesses2.Always being open also means a greater incomeas your ever open to more clients on a boarderscale combined with global market place as thepeek times of England me stop some othercontrary may be just waking up and you still largely in demand

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Benefits of E-commerceLow Start -up & Running Costs

1.Its cheaper to start a website than it is a shop, this makes the investment risk considerable smaller2. Maintaining a shop requires a greater amount of effort time and money compared with a website where it can take you from anything from 20 to 35 minutes

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Benefits of E-commerceSearch Facilities

1. Search facilities allow you to find what it is you want within seconds of going onto the site instead of walking around a store for 15 minutes and trying to find it yourself, this time consuming and also tedious

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Benefits of E-commerceFluid Pricing

1. Re-priceing stock is a very time consuming activity in a shop, in larger shops it can take up the best part of a day with multiple employees having to do it manually, on a website it’s a very simple task as all you have to do is type the changes in and it is much more efficient and precise with a lower margin of error

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Weaknesses of E-commerceConsumer Trust

1.People are always cautious when handing outthere Personal information, especially if our companyisn't as well know as others out there or the design ofyour website doesn’t look professional

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Weaknesses of E-commerceLack of Human Contact

1.The lack of human interaction can make certainpeople un easy, particularly the older generationthis they people don’t have the opportunity toask questions

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Weaknesses of E-commerceProduct Description Problems1. They may have missed points out that the client wishes to know.2. Descriptions may be to vague

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Weaknesses of E-commerceSecurity issues1. A leak of financial information bank details

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The TechnologyBrowsers

Short for Web browser, a software application used to locate, retrieve and also display content on the World Wide Web, including Web pages, images, video and other files. As a client/server model, the browser is the client run on a computer that contacts the Web server and requests information. The Web server sends the information back to the Web browser which displays the results on the computer or other Internet-enabled device that supports a the browsers Reference, http://www.webopedia.com/TERM/B/browser.htmlWeb Authoring Software

Web authoring software such as dream weaver allows you to code a HTML using code and a more basic design view to create the website graphics and aesthetics, There are also websites that allows you to create a websites, this way you only have to design the graphics.

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The TechnologyDatabase systems

A database systems can be many different things from log in information, to product cataloguing most companies will out source the maintenance of there website but a database is different as if sudden changes need to be made they can do it there and then and don't have to go through the whole processes of ringing them up and telling of what needs changing and when they can just simply, For example Amazon use a database with usernames and passwords, as you access the website both pieces of information have to be identical to what is on the data base or your denied accessIP addresses

For the raw data to get to the correct location each computer must be assigned an IP (internet protocol) address, this consists of four sets of numbers between 0 and 225Such as 145.2.78.255. The computers follow these programs allowing them to communicate smoothly, straying from these causes faults and failures

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The TechnologyDomain Names

Domain names are used to identify one or more IP addresses. For example, the domain name microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages. For example, in the URL http://www.pcwebopedia.com/index.html, the domain name is pcwebopedia.com. Every domain name has a suffix that indicates which top level domain (TLD) it belongs to. There are only a limited number of such domains.Reference, http://www.webopedia.com/TERM/D/domain_name.htmlMultiple Domain Registration

Your domain name is the web address E.g. www.ebay.co.uk people buy multiple domain names so that if its is spelt incorrectly or something like that and they own that address they can redirect you to there website

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PromotionPaying to be prominent in search engine results

search engines to display there results based on many things such as reinvents and compatibility however some providers will put certain websites up higher in the results because they have been payed to do so. This can be very beneficial, especially with search engines that are more widely used like Google.A reason why this may not be helpful is because the tags still have to be relevant to the search before you get the results

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PromotionNewsgroups & Forums

Forums and discussion boards are online websites where people would talk about specific topics by posting messages and getting reply, similar to a group on face book with a set topic

Newsgroups are like a forum or a discussion board but slightly more structured, they will often have one topic and don’t tend to go off on a tangent to something else and will often need a specific software to use it

The fact that news groups often need software is a massive disadvantage compared to forums where you only have to log in to a website

An advantage is that this way it is more remote and are less likely to get people post un helpful information and wasting your time unlike in a forum where people way go there to just ‘troll’

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PromotionBanners & Pop-ups

The main disadvantage of pop ups is that there associated with viruses and people are hesitant to click on them, there are many pop up blockers out there so you may not even receive them on your computer apposed to banners witch are always in sight.Despite this an advantage of pop ups are that you do notice them, you cant help it even though banners may be in sight the whole time you may never pay any attention to them

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PromotionEnsuring An Effective User Interface

Features that make for and effective user interface, a search bar; to navigate the website efficiently, Hyperlinks; this allows a smoother transfer from the different kinds of information you need, Recommendations; this allows you to see what the site thinks you would be interested in.

The advantages of having a effective user interface is that your clients/users are able to navigate the site with a great ease witch will stop them getting frustrated and possible bring them backNot having an effective user interface could stop people using your site and you could lose customers/veiwers

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PromotionEstablishing Customer loyalty in a virtual environment

There are many different ways you can create a customer loyalty such a reward system like game has for instance, buy things from game give you certain amount of points you can then in turn use them points to get money off other items you may purchase in the future

Creating customer loyalty ensure a more secure client base.Without customer loyalty your customer has less of a reason to return to you as a provider.

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PromotionSite Names

Having a memorable site name makes it easier for people to get to your site and in turn get back to your site, www.game.com this an easy site name to remember straight to the point you instantly know what its going to be aboutHaving a difficult or long site name increases the possibility of the user typing it wrong and getting re directed to another site .

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PromotionDirect Marketing

Direct marketing is targeting specific groups of people who are most likely to buy the product(s) this way they are most likely to get sales and interest in there product, However this does shrink the target market as you are only aiming it at one specific person

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SecurityHacking PreventionThere are many different ways of which hacking can be prevent, One of the main ways that you can do this is just to keep your operating system up to date, you can do this by searching ‘Microsoft update’ in to your start menu search bar and the installing the updates.Having a good password is also and excellent way of preventing hacking, try verifying it with numbers and capital letter, don’t just pick something as easy as date of birth and your name E.g Roberts98Firewalls, Fire walls are basically a filter for the incoming data to your computer only allowing access to the data that’s authorised

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SecurityVirusesAnother way you can prevent hacking probably the most obvious is to get an anti virus software, there are many different antivirus software's out there suck as AVG or bulldog, there not the same depending on what you use your computer for will depends on what antivirus you should get and keep it up to date.

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SecurityID TheftID theft is a major issue online, with loads websites trying to steal your identify, many there are many different risks online some greater than others, buying things online, make use that your web page is secure before ever purchasing, Check the bottom of your browser and look for a locked graphic, or look for "https" in the address bar. This means you are on a secure web page and your data is encrypted. Without a secure connection, hackers can eavesdrop on your transaction and grab your private data.

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