Part 2: How to Put Together A Winning Business Recruitment Proposal
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Transcript of Part 2: How to Put Together A Winning Business Recruitment Proposal
![Page 1: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/1.jpg)
©2013 Ady Voltedge
Part 2: How to Put Together
A Winning Business Recruitment Proposal
October 9, 2013
![Page 2: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/2.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
2
Cover Page
• Branded• Key assets
![Page 3: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/3.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
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Cover Page
• Branded• Key assets
![Page 4: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/4.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
4
Cover Letter
• Addresses points• Short and sweet• Provides specifics
![Page 5: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/5.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
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Organization
• Easy to understand
• Logical
![Page 6: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/6.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
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Positioning
• Complete• Compelling• Tells a story
![Page 7: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/7.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
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Branding
• Map• Key assets• Visually
interesting
![Page 8: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/8.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Permitting Process
• Clear and concise
![Page 9: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/9.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association – October 2013
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Wage Data
• Matched RFI
![Page 10: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/10.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
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Maps
• Branded• Clear
![Page 11: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/11.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
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Map
• Branded• Detailed• Clear
![Page 12: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/12.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
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Maps
• Three levelsof maps
• Key references
![Page 13: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/13.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Creativity
• Testimonialsin coverletter
![Page 14: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/14.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Key Themes & Recommendations
• Incomplete responses are the easiest way for your community to be eliminated
• A well-organized response can help you stand out
• Fill out Sites & Buildings information completely also
![Page 15: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/15.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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How to Get Organized
• Have a template in place before the RFI comes in
• Use an appendix instead of attachments• Have consistent branding• Use multiple, simplified maps• Make maps very clear• Nail your region’s competitive positioning
![Page 16: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/16.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
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Wyoming’s Competitive Positioning
![Page 17: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/17.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Handout
![Page 18: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/18.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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The Wyoming RFI Process
![Page 19: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/19.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Wyoming RFI Process
• Single point of contact is a plus• Branded cover pages• Consistent community information• Timeliness and order
![Page 20: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/20.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Recommendation for RFI Process
• Be more selective in what RFI’s are submitted to the site selector
• Contact the site selector to try to ascertain additional information
• Summarize project stats and status• Consider larger regions for community profiles• Encourage all qualifying LEDOs to submit
![Page 21: Part 2: How to Put Together A Winning Business Recruitment Proposal](https://reader038.fdocuments.us/reader038/viewer/2022102909/56813320550346895d99f2ea/html5/thumbnails/21.jpg)
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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RFI Scoring ResultsWY RFI Grading Scale
Rank
Completeness
Clarity
Organization
StrategicPositioning
Value AddedInformation
Creativity
Overall
1 4.5 4 4.5 4 4.5 4 4.35
2 4.5 4.5 5 3 3 5 4.3
3 4 4.5 4 4 4 5 4.15
4 4.5 4 2.5 4 3 2.5 3.85
4 4 3.5 3.5 4 4 3.5 3.85
6 4.5 3 4 2 4 2.5 3.8
6 4 3 4 3 4 4 3.8
8 4 3 3 3 3 3 3.5
9 4 3 3.5 2.5 2.5 3 3.45
10 4 3 2.5 2.5 3.5 2.5 3.4
50% 10% 10% 10% 10% 10%
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©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Questions?
Janet L. AdyAdy Voltedge [email protected]