Park2Pedal Capstone Presentation
-
Upload
liza-perez -
Category
Documents
-
view
39 -
download
0
Transcript of Park2Pedal Capstone Presentation
![Page 1: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/1.jpg)
By Liza Perez
![Page 2: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/2.jpg)
My Story
NYC has seen a 70% increase in thefts in just four years.
In 2014, over 4,000 bicycles were stolen.
Avg Price of Bicycle Stolen is $1,000
NYC grand theft bicycle, by precinct
![Page 3: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/3.jpg)
Current Options
• Not safe • Exposed to
weather• Cheapest option
• Bulky and branded bike
• Limited availability• Gets Expensive for
long term use
• Car centered• Limited
locations• Expensive
![Page 4: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/4.jpg)
Business Idea
Provide secure parking spaces for bicycle through out NYC via mobile or stationary garages or partnerships.
![Page 5: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/5.jpg)
Is there a Market for it?500,000 New Yorkers ride their bicycle at least once a Month and the number is growing!
![Page 6: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/6.jpg)
Industry Size
![Page 7: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/7.jpg)
Who would be interested?
Cyclist Commuters Mostly Weekdays bikers Bike to & from destination Tech Savvy bikers Have a biking routine
Outdoor enthusiast Bike mostly on weekends.
Bike as a Destination
Make frequent stops to enjoy views of the city, eat, shop or sunbath.
![Page 8: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/8.jpg)
Expensive
Safe/convenient
Cheap
Risky/ inconvenient
![Page 9: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/9.jpg)
Where will it start? Williamsburg, Brooklyn
2,271 Active Cyclists
An influential hub of contemporary artists & hipsters
Brooklyn is the New Mecca for start ups.
![Page 10: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/10.jpg)
How will it work?
![Page 11: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/11.jpg)
ProcessHeight: 6’Length 8’Wide: 5’Sealed lockable box constructed from reinforced molded fiberglass with padded interiorCan tow up to 250lbs/ Fits: 4 bicycles
![Page 12: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/12.jpg)
Costumer Experience
Download App Build Profile
Pick Payment
Plan
Pick location/Frequency/Tim
e Frame
Drop off Bicycle
Pick up Bicycle
Payment is processed
![Page 13: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/13.jpg)
Getting the word out
![Page 14: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/14.jpg)
Revenue Projection
![Page 15: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/15.jpg)
Break-Even Analysis
![Page 16: Park2Pedal Capstone Presentation](https://reader036.fdocuments.us/reader036/viewer/2022070522/58ee7ed61a28abe86c8b4713/html5/thumbnails/16.jpg)
Questions?