By Liza Perez
My Story
NYC has seen a 70% increase in thefts in just four years.
In 2014, over 4,000 bicycles were stolen.
Avg Price of Bicycle Stolen is $1,000
NYC grand theft bicycle, by precinct
Current Options
• Not safe • Exposed to
weather• Cheapest option
• Bulky and branded bike
• Limited availability• Gets Expensive for
long term use
• Car centered• Limited
locations• Expensive
Business Idea
Provide secure parking spaces for bicycle through out NYC via mobile or stationary garages or partnerships.
Is there a Market for it?500,000 New Yorkers ride their bicycle at least once a Month and the number is growing!
Industry Size
Who would be interested?
Cyclist Commuters Mostly Weekdays bikers Bike to & from destination Tech Savvy bikers Have a biking routine
Outdoor enthusiast Bike mostly on weekends.
Bike as a Destination
Make frequent stops to enjoy views of the city, eat, shop or sunbath.
Expensive
Safe/convenient
Cheap
Risky/ inconvenient
Where will it start? Williamsburg, Brooklyn
2,271 Active Cyclists
An influential hub of contemporary artists & hipsters
Brooklyn is the New Mecca for start ups.
How will it work?
ProcessHeight: 6’Length 8’Wide: 5’Sealed lockable box constructed from reinforced molded fiberglass with padded interiorCan tow up to 250lbs/ Fits: 4 bicycles
Costumer Experience
Download App Build Profile
Pick Payment
Plan
Pick location/Frequency/Tim
e Frame
Drop off Bicycle
Pick up Bicycle
Payment is processed
Getting the word out
Revenue Projection
Break-Even Analysis
Questions?