Paid ads and the plan to improve them 100%

Paid ads and the plan to improve them 100%

SMX Paris

Fernando Angulo

Head of international Parterships

SEMrush Inc.

@fernandosemrush

[email protected]

There are dozens of paid advertisements,

but today I want to talk about how to

improve the paid ads on Google.

1. Improving the Display Network Ads

1. Images 2. Text ads 3.Dynamic ads

We have 3 results in the Google Display Network

The Display Network Ads are very attractive

and are a great source of revenue for web

publishers.

Can we improve their

performance further?

There are several special tools to improve your results

Analyze the design of

your competitors’ ads

These instruments can help you analyze competing ads

Visualize your

competitors’ strategies

to decide how to

allocate your budget

Check the number of ad

impressions

Dig deeper for more insights

Check which devices

generate more

impressions

Detect the best

publishers for your Ads

Find the best advertisers

and evaluate their

creative landing pages

Example 1. ELCORTEINGLES.ES

Example 2. INFOCOCHES.NET

2. Improving the performance of your Google Shopping Campaigns

Outstanding results of Google Shopping Ads

Product Listing Ads are very effective and

are already perfoming well

Can we further improve their

performance?

For now there is only one tool to improve the performance of Google Shopping.

See what products are

promoted more by your

competitors

By using the PLA intelligence you will achieve supremacy in Google Shopping

Make your PLAs more

competitive by using the

experience of your

competitors

Find competitors using

Shopping Campaigns

Example. CASADELLIBRO.COM


784 Competitors are using Google Shopping Campaigns


11,404 products in their Product List

3. Improving results of Google Ads

Google paid Ads results persuade and attract users to a buying cycle

Paid Ads are obviously very popular,

judging by Google’s results

Can we further improve their

performance?

There are many good tools to improve the conversion perfomance

Discover your

competitor’s budget

Find out all about your competitors and adjust your online strategy

Discover new

competitors

Analyze the keywords

and ad texts

Example: AUTOCASION.COM

$11000 - monthly paid search budget


2,279 Competitors in Ads


3,899 Unique Ads

All paid ads can be improved (optimized) for

even better results. The key is to have a

few outstanding instruments in your toolbox

Fernando AnguloHead of International Partnerships

SEMrush Inc.

@fernandosemrush

[email protected]

Thank you for your attention Questions?

Paid ads and the plan to improve them 100%

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