OLD SCHOOL

All I need is a web site – WRONG

Information/Knowledge Trap

Works for targeted/niche audiences

Forces people to come to you

Often dependent on software (e.g. Contribute)

Not a contemporary way of communicating on the web

NEW SCHOOL

Web 2.0

A second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration.

NOT building web sites. Instead, leveraging web-based frameworks with built-in capacity to allow communication/collaboration/sharing.

RSS

RSS - Really Simple Syndication

Standard format for sharing content

RSS related terminology RSS Feed – The information that is provided in the

RSS format is known as a feed.

RSS Reader – An application or program that is capable of reading (consuming) and displaying an RSS feed.

RSS Aggregator – An application or program that is capable of consuming many feeds and displaying the content to the user

RSS DEMO

http://www.google.com/ig

RSS DEMO

http://digitalcommons.unl.edu/animalscidiss/announcements.html

BLOGS

Not as a personal journal or diary on the web.

Framework

Chronologically focused

Database driven

Archive

Searchable

RSS capable by default

No additional software needed

BLOGS

Cooperative Extension: http://fyi.uwex.edu

YOUTUBE

Cooperative Extension YouTube Presence

http://www.uwex.edu/digital/instructions.cfm

Two Channels http://www.youtube.com/uwcoopextension

http://www.youtube.com/uwcoopvideo

Embed video in blog sites, etc.

Not intended to be “go to” location.

WIKI

A collaborative website whose content can be edited by anyone who has access to it.

Collaboratively edit pages

Structure not necessarily pre-defined.

Wikipedia – http://wikipedia.com/en

WIKI

Cooperative Extension Supports WetPaint Wiki

3rd party tool

Externally hosted solution

Good when collaborating with non-Coop staff

http://www.wetpaint.com

For support: Molly Immendorf molly.immendorf@ces.uwex.edu

TWITTER

What?

Micro-blogging

140 character limit

Why?

Breaking news

Marketing

Grassroots organizing

Ask questions

http://www.twitter.com

SOCIAL BOOKMARKS

Folksonomy vs. Taxonomy

Community creation

Track popular websites

http://www.delicious.com

SLIDESHARE

http://www.slideshare.net

Put presentations online

Share through slideshare.net

Embed in other sites like YouTube videos

CONSIDERATIONS

Terms of Service – READ THEM

Content ownership

Duplication/reuse rights

Wide open vs. private

Internal vs. External Audience