Our Comunity, Creativity & Crowdsourcing the #SligoWhoKnew Campaign
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Hello. I work online. @ladydotty I do online marketing. I freelance; I work with numerous businesses and organisations in Sligo and Dublin. Most notably Team Sligo / Sligo Tourism. Illustration by Dan Leydon @DanLeydon www.etsy.com/ie/shop/Footynews
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Transcript of Our Comunity, Creativity & Crowdsourcing the #SligoWhoKnew Campaign
Hello.
I work online.@ladydotty
I do online marketing.
I freelance; I work with numerous businesses and organisations in Sligo and Dublin.
Most notably Team Sligo / Sligo Tourism.
Illustration by Dan Leydon @DanLeydon www.etsy.com/ie/shop/Footynews
#SligoWhoKnew
Starling Digital Media Direction
Digital Marketing Consultant specialising in Tourism, Culture & Creative Industries
Who We (that’s me) Work With:Team Sligo/Sligo Tourism UCD Imagine Science Film FestivalBram Stoker Festival, Dublin Blue Raincoat Theatre CompanyKate’s Kitchen The Trailblazery CollectiveFilm Makers, Music Makers & Artists Sligo Enterprise Board Mentoring Clients
Mullaghmore Head, Winter 2011/2012
Big Waves Captured by local film-makers
Shared across the world with hundreds of thousands of views
But: No local platform was highlighting all this amazing creativity on the waves and on film
Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews@DanLeydon
Team SligoCurrent
Strategy: Tourism
A Voluntary Group of Advertising & Marketing Professionals from Sligo, as well as local business people agencies and organisations
Illustration by Noelle Healy www.noellehealy.ie @TwoodlePip
We asked a question: Sligo - Who Knew?
“By attaching this gently humourous, contemporary expression (which comes from the New York Jewish comedy vernacular) to the idea of adventures round Sligo, we imbue a trip in and around as something surprising, adventurous and fresh. And the fact that it can be attached to such a range of holiday offerings demonstrates just how rich the Sligo landscapeis. It takes in the whole gamut: physical beauty, food, sports, activities, entertainment and culture, etc”.
Concept by Johnny Ferguson Copywriter, screenwriter & Sligo enthusiast
Social Media
Social Media Activist Group
Key Influencers
Amplified by a PR
Campaign
Social Media Clinics
Interlinked with a major media campaign on TV, Radio & Print
Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews@DanLeydon
#SligoWhoKnew On Twitter
Follow the campaign atwhoknew.sligotourism.ie
or follow us @SligoTourism
Facebook.com/SligoTourism www.sligotourism.ie
Caves of Keash
Fringe Events of Support
#SligoWhoKnew Results!
Over 9000 Tweets using hashtag #SligoWhoKnew
Nearly 2500 Instagram pics using hashtag #SligoWhoKnew Over 1000 Facebook
posts using #SligoWhoKnew
Irish Internet Award for Digital Marketing BrillianceSept. 2013
#SligoWhoKnew on Instagram
Harnessed the power of the local active social media community in Sligo
Turning locals into digital champions for the County
The best comment about it yet:
@TommyW“It’s become a badge of pride for Sligo teens #SligoWhoKnew”
Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews@DanLeydon
