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HubSpotPartner Success

WorkshopsThursdays, Bi-Monthly @ 2pm EST

Your Host:Nick “Sal”vatorielloSenior Inbound Marketing Consultanthttp://nicksalinbound.com/nick-sal

Recognition

Guest Speaker

Skillz Training

VAR Announcements/Calendar

1234

Our Agenda

Attitude/Final Thought53

Partner Success Workshop Archive Page

http://bit.ly/VARPSW

PC

MAC

CHAT WITH US!MESSAGE ME USING THE QUESTION PANEL:-1.) Who you are, where you’re calling from-2.) Name of business-3.) What you’re excited about

1Recognition…

Recognizing [Movers + Shakers!]

3

PR Success: What VARs are Making Headlines?

2 HubSpot Usage, Results Success: Who were our Partner All-Stars this past week?

On-boarding training success: What VARs recently were certified?

Sales Tiers Success: Who are our newest leaders on the rise?

4

1

1 IMR Corp (Silver VAR) is currently on the front page of Social Media Today! 

  "Inbound Marketing the Dale Carnegie Way"

Question:Why aren’t there

more partners making

headlines?….Do you have an inbound-oriented event coming up

you’d like to promote?

Who has begun

publishing on

HubSpot?1st Offer1st Email1st Blog

2

12

12

Current Section TitleHighlight the current section if using agenda slides as section breaks

123Who published a Hubspot Blog Post for the

first time?

Recognizing:CONTENT CREATION SUCCESS

Who on the call published a lead-gen offer for the first time?

Who on the call published a marketing email in HUBSPOT for the first time?

VAR All-Star Board:

Leaders in…Activation

+Usage

+Results

2

Your Partner All-Star Product Usage Leader Board: 10-19-2012

Question:If you haven’t

begun, when will you start? What can we help you

with?

Which VARs just

got HubSpot Certified since last meeting?

3

3

Wealth Management Marketing Group, (IMC = Tim Dearlove)

2 Canopy Media (IMC = Al Biedrzycki)

New Breed Marketing (IMC = Al Biedrzycki)

Movable Content(IMC = Adrianne Mayshar)4

1

Month 1

Month 2

Month 3

Months 4-8

Months 9+

VAR Training Overview

Campaign Building: Lead Generation

How to Run a 6 and 12 Month Check In Goal Setting &

Planning

Campaign Progress Assessment

Goal: Review Advanced Campaign Performance

Goal: Integration & Lead Generation

Landing Pages Session

CTAs and Thank You Pages Session

Email Training Session Goal: Campaign

Development & Execution

Contacts and Prospects Training

Campaign Building: Promote

Campaign Performance

Driving ROI Session

Analytics & Sources Session

Growing Your Business with HubSpot

Winning with a Consultative Sales Process

Making Happy and Successful Clients with HubSpot

Onboarding Strategy

How to Renew & Retain your HubSpot Clients

Goal: Selling & Onboarding

Ongoing Product Training

Goal: Account Management & Retention

VAR Orientation Session

Question:Have you

completed the

VAR Campaign Courses?

If not now, when?If not you, who?

Sales Tiers Success

MOVIE

4

2LeadershipSpeaker… MOVIE

VAR On-Boarding Success Training:

GUEST STAR…

FIRST:Watch this…

HubspotPartner Success Call

Delivers premium design & inbound marketing services to growing companies, using strong in-house technical expertise and a results-driven process.

The Whole Brain Group

Our Difference• Technology is in our company DNA• We love to collaborate• We are perfectionists at heart• Process makes us happy• Results make us even happier

Our TeamRight Brain (Creative) + Left Brain (Geeky) =

Whole Brain Goodness!

Case Study: Return on Infographics

Background

• Joined Hubspot VAR program in May 2012• 2012 Goal: 10 long-term retainer customers• Imported 300 contacts from Salesforce & Mailchimp lists• Set up initial offer funnels with Hubspot eBooks• By end of June - 41 new leads

The Challenge

• Create our first original content offer• Needed a quick project to see what kind of improvement

we could get• The short-term goal: increase # of leads to 100/month

The Approach: Phase 1• Repurposed existing content from our

workshops

• Gave it a facelift & an infographic-y feel

• Posted infographic on blog

• Circulated via social media

Results3 Comments36 Inbound Links67 Leads145 Pins on Pinterest200+ social shares

http://www.thewholebraingroup.com/social-media-checklist-businesses-infographic/

The Approach: Phase 2• Expanded content to include YouTube,

Google+, Pinterest

• Created landing page for downloading printable PDF

• Set up workflow for lead nurturing

• Posted on blog with embed code

• Encouraged social sharing

• Circulated via social media

• Email campaign to Hubspot contacts

• Added CTA/QR Code on blog, emails, presentations

• Submitted to Infographic Journal, Visual.ly, Pinterest, etc.

Results31 Comments209 Inbound Links1800+ Leads (and still counting)7900 Page Views on blog post3800 Page Views on Landing Page52.7% Conversion Rate1000+ Pins on Pinterest400+ Social Shares (+ SE Journal)Translated into German & French

http://www.thewholebraingroup.com/sensible-social-media-checklist-v20-infographic/

Return on Infographics

Increased traffic to our website by over 400%Increased leads by almost 4500%Increased the number of new visitors to our site to almost 78%

Within first 30 days...

Results: Phase 13 Comments36 Inbound Links67 Leads145 Pins on Pinterest200+ social shares

Results: Phase 231 Comments209 Inbound Links1800+ Leads (and still counting)7900 Page Views on blog post3800 Page Views on Landing Page52.7% Conversion Rate1000+ Pins on Pinterest400+ Social Shares (+ SE Journal)

http://www.thewholebraingroup.com/return-on-infographics/

Lessons Learned• Evergreen content continues to circulate and expand

our reach

• Giving away useful content really does establish expertise!!

• Focus content on our ideal customer & plan offer funnels carefully

• Make sure the site infrastructure is in place to capture & convert

• Review data and understand what is working & not working

• Adjust tactics - don’t be afraid to evolve & improve

Key TakeawaysTake risksBe proactiveLearn from the numbersTreat yourself like a client

Plan. Implement. Evolve.

Next Steps• Create more original content aimed at business owners and

decision makers

• Refining our sales process & lead followup

• Continuing to nurture and convert ToFu leads to MoFu & BoFu

• Apply lessons learned to client projects

Download our Social Media ChecklistThe Sensible Social Media Checklist for Businesses

Follow our simple suggestions to create a consistent social media presence on multiple channels.

http://www.thewholebraingroup.com/sensible-social-media-checklist-v20-infographic/

✓ Blogging✓ Facebook✓ Twitter✓ LinkedIn

Marisa Smith, Owner & Founder

msmith@thewholebraingroup.com@thewholebraingroup@wholebrainprez

Talk to me

QUESTIONS?

Let’s BrainstormWhat’s 1 key take

away? What’s 1 next

step?

40

Promotion [Calendar + Resources!]

Upcoming Training Opportunities:

Chip & Dan HeathChip & Dan

HeathPRODUCT: Landing Pages Live Training Session: Fridays from 9-11amChris LoDolche, Inbound Marketing Professor : Register Here

VAR BIZ: How to Renew & Retain HubSpot Clients: Fridays from 1pm-2pm EST Register Here

PRODUCT: Blogging on HubSpot Live Training Session: Fridays from 2-3pm ESTSarah Bedrick, Inbound Marketing Professor: Register Here

PRODUCT: Contacts & Prospects Tools Live Training: Tuesdays from 1-2pm EST Alan Perlman, Inbound Marketing Professor Register Here

VAR BIZ: Making Happy, Successful Clients with HubSpot: Wednesdays from 1-2pm EST Adrianne Mayshar, VAR Consulting Team: Register Here

VAR BIZ: Partner Success Workshops, Episode 4: Thursday, 11/1 from 2-3pm ESTGuest Starring …. bit.ly/VARPSW

More Free Consulting Help Available…

Academy.hubspot.com/register

44

BOOK OF THE MONTH: SWITCH

543

21 Chip & Dan

Heath

What looks like a people problem,

is often a situation problem

What looks like laziness may actually

be exhaustion

What looks like resistance, may

actually be a lack of clarity

Tools you need to

motivate change in

your organization

& clients

45

Mission: 30 minutes a day, every day,

then publish a recommendation

543

21 Consider

recommending vs.

reviewing

Share the learning. What juicy nuggets?

Keep it short: (250-500

words, 2-3 links, 1

descriptive image)

Check the facts (author history, where to buy,

stats ect.)

Draft a bit of the post each

day after reading.

Final Thought….

PSW Speakers –Where Are they Now?IMR Corp: “Schools

Sales Webinar”

IMR Corp –Sales that Scales!

Share the love & support: @imrcorpInbound Marketing for Schools Webinar

THANK YOUTHANK YOUTHANK YOU

Partner Success Workshop Archive Page

http://bit.ly/VARPSW

QUESTIONS?