1. 1. Internet Video Optimized for Business
2. 2. VIDEO STATS Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase. 57% of consumers say that product videos make them more confident in a purchase. Retention rate for video can reach 65% vs. 10% for text-based information. Pew Research, Nielson Report, Forester Research, Forbes Online, Cisco
3. 3. VIDEO IS Storytelling is not intended to be a selling tool; its a method with deeper purpose. Your story identifies what your passions and serves as the foundation for all your future content developments. If you cant tell your story, who will? People do business with people they like, crafted content is critical.
4. 4. PURPOSE DRIVEN STRATEGIES Brands need to think of themselves as publishers, you are the brand. Video is adds more content about you, seamlessly. Audience attention span and your message, copy and images vs. high level video Deploying video and editing teams for our clients is the game changer. We are wired to like video, it is now the key strategy for marketeers. Understanding the impact of high level content in video about you, the brand.
5. 5. STEPPING INTO VIDEO Most people are not actors Directors role & your elevator pitch, moves the needle up beyond what low budget video can do. If you want to be memorable, you have to take some risks! Create video that is useful, valuable or unique that your clients can't help but pay attention!
6. 6. VIDEO + SEO Video Optimized for Internet will help raise your page rank. Google ranks pages with video higher than pages without video. High quality video and attached SEO combined. Video in the social media platform with searchable video.
7. 7. In the shot e
8. 8. Two time Emmy nominated video creator Austin AdFed Winner Two Years Consecutive Dozens of Addy and Telly awards Industry contacts throughout the USA High Production and Editing oversight Service focused ideology. THE DIFFERENTIATOR
9. 9. Companies using video require 37% Fewer unique site visitors to generate a marketing response
10. 10. CONTENT TYPES GREW THE MOST 0 17.5 35 52.5 70 87.5 Research Reports Video Mobile Content Virtual Conferces 2012 2013
11. 11. Architecture Dining Bikes Fitness/Montage Fitness/Studio Brand Experience Portfolio Watch the Brand Experience Video info@optimota.com