Online Marketing for Artists

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Online Marketing for Online Marketing for Artists Artists How to extend your How to extend your business with Online business with Online Marketing Marketing

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From a Seminar for Online Marketing Consultants Directory of Light at Exeter Phoenix, 28th March 2007

Transcript of Online Marketing for Artists

Page 1: Online Marketing for Artists

Online Marketing for ArtistsOnline Marketing for Artists

How to extend your business with How to extend your business with Online MarketingOnline Marketing

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OverviewOverview

Components of Online MarketingComponents of Online Marketing Creating a StrategyCreating a Strategy

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Web 2.0 Web 2.0

Definition:What is it?

Democratisation

Creative Commons and Open Source

Example – Slideshare

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WebsitesWebsites

Do you need one?Do you need one? Social Networking: Social Networking: MyspaceMyspace Can your website earn you money? Can your website earn you money?

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BloggingBlogging

An ExampleAn Example Text / Audio / Video / Links / Text / Audio / Video / Links / RSSRSS TagsTags - Practical Exercise. - Practical Exercise.

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eBayeBay

Online SalesOnline Sales Testing the MarketTesting the Market PaypalPaypal SkypeSkype

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VideoVideo

Generating Generating Income With Income With RevverRevver and and YoutubeYoutube

Podcasts and Podcasts and SponsorshipSponsorship

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AudioAudio

Podcasts and Podcasts and SponsorshipSponsorship

Income from Income from IndiestoreIndiestore.com.com and and Pumpaudio.comPumpaudio.com

Selling Ringtones: Selling Ringtones: MyxertonesMyxertones.com.com

MagnatunesMagnatunes.com.com

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ImagesImages

FlickrFlickr PhotobucketPhotobucket

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MerchandiseMerchandise

ZazzleZazzle.com.com CafepressCafepress.com.com ImagekindImagekind.com.com

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Text/WritingText/Writing

Publish And Be DaPublish And Be Damnedmned

Lulu.comLulu.com

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AdvertisingAdvertising

Google AdsenseGoogle Adsense

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Creating a StrategyCreating a Strategy

How Search Engines WorkHow Search Engines Work Social NetworksSocial Networks Re-using Media Re-using Media Practical Exercise: Creating HTML Links Practical Exercise: Creating HTML Links

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Making ConnectionsMaking Connections