Marketing of the artists

through Facebook.

Facebook and other social media play a big role in marketing artists. Here is an example of a Facebook page devoted to the artist. Many different things that will appeal to the target audiences can be found on the artists Facebook pages. For example lets have a look at Justin Bieber’s page.

Allows you to read what the page is about as well as gives you short summary about Justin Bieber. For example I was able to find out his genre, home town, record label , general manager.

If you click “shop now” the page redirects you to Justin’s ITunes page from where you could either purchase his newest album or just a single.

Moreover it allows you to see where and when is the next nearest to you event. This of course is very convenient for the consumers as they can see all the upcoming performances of their idol without having to search. It is also very beneficial to the artist as this increase consumers awareness and therefore more audiences will be attending the events.

You can subscribe and get alerts about the upcoming events.

It tells you the exact, time, date and place of the event.

Fans can also find pictures and videos of the artist on the artists page. This makes the fans feel closer to their idol as they can see what he’s got up to.This creates communication between the fans and the artist.

A link to the artists website is also present on the page. On the website audiences can find news and stories about the artist as well as purchase merchandise and tickets to events.

• Overall social media especially Facebook helps to create communication between the artists and their fans. Which helps the artist gain more fans as well as keep the exiting ones.• It also allows to market the artist and increase consume awareness

about the products and events related to the artist.• Social media allows the artists to reach out their target audiences and

distribute their products.