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Optimizing VR, AR or AI to implement for campaigns...
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Optimizing VR, AR or AI to implement for campaigns, events & other live engagements Kate Lechowicz Sr. Marketing Manager, NetApp @KateLechowicz
Transcript of Optimizing VR, AR or AI to implement for campaigns...
Optimizing VR, AR or AI to implement for campaigns, events & other live engagements
Kate Lechowicz
Sr. Marketing Manager, NetApp
@KateLechowicz
The Business Event Company © The Business Event Company ©
31mn Facebook posts
600k Tweets
300 hours of video uploaded
on YouTube
8mn Google searches
400mn emails sent
In the next 60 seconds…
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%
Forbes
less than
The Business Event Company © The Business Event Company ©
Information is the oil
of the 21st Century,
and analytics is the
combustion engine.
Peter Sondergaard. Gartner Research
The Business Event Company © The Business Event Company ©
The Business Event Company © The Business Event Company ©
AI is the planet we’re headed to.
Machine learning is the rocket that’s going to get us there.
And Big Data is the fuel.
About Technology? About People!
SO IS THE FUTURE OF MARKETING
Cost
Centers
Revenue
Centers
TECHNOLOGY IS KEY FOR MARKETING TEAMS
Engagement
Emotional Tie
ROI
2 MAKE TECHNOLOGY YOUR ALLY
Virtual
Reality
Augmented &
Merged Reality
Artificial
Intelligence
Wearables
Internet of
Things
SUCCESSFUL ENGAGEMENT STRATEGY
PS: Make it FUN!
It’s simpler that you think!
1 Be creative!
Be bold! 2
3 Don´t repeat!
Your customers are smart - be smarter!
4
Always look at the entire engagement cycle!
5
DON´T FORGET TO HAVE A STORY!
Why mapping the most effective AI/VR/AR technologies for marketing across the customer lifecycle is
important?
It will allow you to do more interaction design rather than the mechanics of marketing
IDEAS THAT WORKED EXTREMELY WELL
3D
Billboard
Messages
Augmented
Reality
Virtual
Reality
Internet of
Things
MINI-ME CAMPAIGN - PERSONALIZATION IS A
KEY! BUT THERE IS MORE!
Overloaded with
workloads?
We can speed
your business!
Like there would
be 2 of YOU!
Visit us @ our
booth & take a
picture / come
back and pick
up your Gift
Box
How is your MiniMe
supporting you @
your everyday
work? Show us
@Facebook & win
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MiniMe – HUNDREDS OF SOME ENTRIES !
MiniMe – FACEBOOK ENTRIES!
Andrew, UK
16U and only 12TB! We should
have bought a NetApp...
Richard, UK
My mini-me helps me swap disks and allows me to
concentrate on having a well earned coffee break :-)
EXCITEMENT NEEDS TO LAST LONGER!
Marcus, UK My MiniMe provides the spark
inspiration to get stuff done at
lightning speed
...
Richard, UK My MiniMe even attends meetings
on my behalf - making my job easier!
PERSONALIZED BILLBOARD MESSAGES
AUGMENTED REALITY PRODUCT APPS
SUCCESSFUL VR CAMPAIGNS
Can be done on budget!
If you have limited funds,
use the existing 360’ videos/
3D content or
licenced experiences – but
make sure there is a tight
connection to your own story!
Use VR/ AR to bust your
Social Engagement (share
competition boards online)
It is not about how many
people will try – it is how
many will remember!
1 2 3
VR CAMPAIGNS
SoMe/ Paid Social /
Channel Partners /
Video intro
Not only booth
presence counts -
“See & understand
more” – Oculus Rift
as a price to be won
during speaking
sessions / HOLs/
etc.
“What’s the best
experience you
have seen with your
new set of glasses?
1 2 3
Our recent campaign
Direct connection to our messaging & portfolio
Google Tilt Brush
“Does your Data Center
of the future exist yet?
If NOT - Design IT!”
ARTS TECH
MAGIC
POST-EVENT ON-SITE PRE-EVENT DEVELOPMENT
IoT Live Demos
Customer benefits
Quick Learning Session
Access to real time data
Superb & powerful visualisations
Great Coffee!
NOT AN ORDINARY
COFFEE BREAK..
1
2
3
4
Understanding how IoT solution works
IoT Live Demos
Customer benefits
Quick Learning Session
Access to real time data
Superb & powerful visualisations
Great Coffee!
1
2
3
4
TRAIN 4.0
Understanding how IoT
solution works
Top 3
Objective
s
But not every company needs an AI plan now. AI should be brought in when a company is aware of specific weak. or processes they want to scale
Marketers must embrace the benefits AI/VR can provide as well as look for new and creative ways to make this technology work to their, and their customers’ benefit.
When Considering AI Goals, Companies Should Be Realistic And Pragmatic!
QUESTIONS?
Kate Lechowicz
+447880035793 [email protected]
@KateLechowicz
https://uk.linkedin.com/in/klechowicz
