Sara Hayden sahayden.com | [email protected] ... · Drove sales and audience engagement by...
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Sara Hayden sahayden.com | [email protected] | (303) 596-8932 | booklaunchstudio.com Staff Writer, Half Moon Bay Review, Half Moon Bay, CA, 2012-2013, May 2017-Present ▪ Wrote 7 to 10 stories a week on deadline for award-winning weekly newspaper and monthly magazine that inspired people to take action in their local community. ▪ Finalist for 2017 agriculture and education content awards and second place video journalism winner in statewide competition. Won first place editorial award for 2013 enterprise writing that led to one of the only recalls of elected officials in San Mateo County. ▪ Covered technology, business, cannabis regulations, housing, education, agriculture, unincorporated county governments, and more. More than 550 bylines and counting. ▪ Managed social media accounts including Facebook (6,500+ followers), Instagram (1,300+ followers), and Twitter (3,000+ followers). Content Strategist, Self-employed, Jan. 2016-Present ▪ Co-author of business leadership book with CEO of strategy and innovation firm. ▪ Created digital content marketing strategy for book launch of “Striking Distance: Bruce Lee and the Dawn of Martial Arts in America” by journalist Charles Russo. Established audience engagement practice for social media (now at 3,700+ Facebook followers) and pitch list, securing features in top media including Vice and NPR. ▪ Led brainstorming workshop to craft branding and messaging for New York medical clinic myMD.nyc. Developed user personas and strategies for distributing marketing and communications materials to increase user engagement. ▪ Directed ethnographic storytelling project about Asian American and LGBTQ+ experiences in partnership with Colorado State University students and faculty. Produced dozens of oral histories as part of the Silk Knots Project digital archive. Experience Designer, Gakko Project, Tokyo, Japan, Feb. 2016-Aug. 2016 ▪ Designed interdisciplinary educational experiences for students from 31 different countries that were delivered in Japan, Romania, and Indonesia. ▪ Launched and managed digital multimedia zine to highlight creative works. ▪ Developed and executed 6 original educational workshops about interviewing for empathy, marketing, writing, and more. Marketing Manager, Soko Glam, New York, NY, Jan. 2015-Dec.2015 ▪ First full time hire at e-commerce startup, responsible for defining priorities and leading marketing, content, and PR initiatives. Established best practices and authored training and communications style guides. Advised on editorial development and marketing strategy for “The Little Book of Skincare” by Charlotte Cho. ▪ Drove sales and audience engagement by creating, testing, and optimizing multi-channel content marketing campaigns via social media, blog, tutorials, newsletters, and ads. ▪ Produced copy and branding strategy for U.S. launch of major Korean brands and new product categories distributed in Birchbox, Urban Outfitters, and Sephora. ▪ Spearheaded lifestyle blog launch. Led interdisciplinary team of 20 including engineer, designers, digital influencer partners, and content writers. Drove monthly blog unique page views nearly 300% since year prior. Called one of Allure Magazine’s “favorite blogs to read.” Education Intern, Los Angeles Times, Los Angeles, CA, June 2014-Sept. 2014 ▪ Pitched, developed, and wrote 30 articles about education for one of the most widely read U.S. newspapers and its blog. Led new use of social media to boost storytelling capacity and engagement. Features Writer, San Francisco Chronicle, San Francisco, CA, Oct. 2011-April 2014 ▪ Produced 30 original feature articles and videos for Northern California’s largest newspaper. Topics included profiles about notable Bay Area characters including circus performers, health care advocates, and legendary sticker makers. Personal Assistant, Lauren Myracle, Fort Collins, CO, June 2006-Oct. 2011 ▪ Developed and executed outreach activities to promote New York Times best-selling author Lauren Myracle. Wrote copy for website, social media, polls, surveys, blog and contests to drive brand rapport with fans for one of the most banned authors in the United States. EDUCATION Stanford University M.A. Communication/Journalism d.School: Design Thinking Studio Sept. 2013-June 2014 GPA: 3.7 U.C. Berkeley B.A. East Asian Languages and Cultures (Chinese); English Minor Aug. 2008-May 2012 Digital Marketing Squared Online Certificate March 2015-Oct. 2015 AWARDS + HONORS ▪ Stanford University Dept. Communication Merit Fellow ▪ Third Place in Stanford University Digital Media Entrepreneurship pitch competition ▪ Asian American Journalists Association Scholarship recipient ▪ First Place in Enterprise Reporting, Wick Editorial Awards ▪ Second Place in Video Journalism, California Better Newspapers Contest ▪ General Excellence Award, California Better Newspapers Contest SKILLS ▪ AP Stylebook ▪ Brand strategy ▪ Competitive analysis ▪ Content production ▪ Content strategy ▪ Copywriting ▪ Cross-cultural communication and engagement ▪ Design thinking frameworks ▪ Digital marketing ▪ Editorial management ▪ Interviewing ▪ Multimedia video/audio production: Audacity, InDesign, FinalCut Pro ▪ Persona development ▪ Social media management ▪ User-centered research ▪ Writing and editing HOBBIES/INTERESTS ▪ Things that move me, literally or figuratively, include travel, mountains, swing dancing, skiing, aerial arts, hot tea, good food, and good stories.
Transcript of Sara Hayden sahayden.com | [email protected] ... · Drove sales and audience engagement by...
Sara Hayden sahayden.com | [email protected] | (303) 596-8932 | booklaunchstudio.com
Staff Writer, Half Moon Bay Review, Half Moon Bay, CA, 2012-2013, May 2017-Present ▪ Wrote 7 to 10 stories a week on deadline for award-winning weekly newspaper and monthly magazine that inspired people to take action in their local community. ▪ Finalist for 2017 agriculture and education content awards and second place video journalism winner in statewide competition. Won first place editorial award for 2013 enterprise writing that led to one of the only recalls of elected officials in San Mateo County. ▪ Covered technology, business, cannabis regulations, housing, education, agriculture, unincorporated county governments, and more. More than 550 bylines and counting. ▪ Managed social media accounts including Facebook (6,500+ followers), Instagram (1,300+ followers), and Twitter (3,000+ followers). Content Strategist, Self-employed, Jan. 2016-Present ▪ Co-author of business leadership book with CEO of strategy and innovation firm. ▪ Created digital content marketing strategy for book launch of “Striking Distance: Bruce Lee and the Dawn of Martial Arts in America” by journalist Charles Russo. Established audience engagement practice for social media (now at 3,700+ Facebook followers) and pitch list, securing features in top media including Vice and NPR. ▪ Led brainstorming workshop to craft branding and messaging for New York medical clinic myMD.nyc. Developed user personas and strategies for distributing marketing and communications materials to increase user engagement. ▪ Directed ethnographic storytelling project about Asian American and LGBTQ+ experiences in partnership with Colorado State University students and faculty. Produced dozens of oral histories as part of the Silk Knots Project digital archive. Experience Designer, Gakko Project, Tokyo, Japan, Feb. 2016-Aug. 2016 ▪ Designed interdisciplinary educational experiences for students from 31 different countries that were delivered in Japan, Romania, and Indonesia. ▪ Launched and managed digital multimedia zine to highlight creative works. ▪ Developed and executed 6 original educational workshops about interviewing for empathy, marketing, writing, and more. Marketing Manager, Soko Glam, New York, NY, Jan. 2015-Dec.2015 ▪ First full time hire at e-commerce startup, responsible for defining priorities and leading marketing, content, and PR initiatives. Established best practices and authored training and communications style guides. Advised on editorial development and marketing strategy for “The Little Book of Skincare” by Charlotte Cho. ▪ Drove sales and audience engagement by creating, testing, and optimizing multi-channel content marketing campaigns via social media, blog, tutorials, newsletters, and ads. ▪ Produced copy and branding strategy for U.S. launch of major Korean brands and new product categories distributed in Birchbox, Urban Outfitters, and Sephora. ▪ Spearheaded lifestyle blog launch. Led interdisciplinary team of 20 including engineer, designers, digital influencer partners, and content writers. Drove monthly blog unique page views nearly 300% since year prior. Called one of Allure Magazine’s “favorite blogs to read.” Education Intern, Los Angeles Times, Los Angeles, CA, June 2014-Sept. 2014 ▪ Pitched, developed, and wrote 30 articles about education for one of the most widely read U.S. newspapers and its blog. Led new use of social media to boost storytelling capacity and engagement. Features Writer, San Francisco Chronicle, San Francisco, CA, Oct. 2011-April 2014 ▪ Produced 30 original feature articles and videos for Northern California’s largest newspaper. Topics included profiles about notable Bay Area characters including circus performers, health care advocates, and legendary sticker makers. Personal Assistant, Lauren Myracle, Fort Collins, CO, June 2006-Oct. 2011 ▪ Developed and executed outreach activities to promote New York Times best-selling author Lauren Myracle. Wrote copy for website, social media, polls, surveys, blog and contests to drive brand rapport with fans for one of the most banned authors in the United States.
EDUCATION Stanford University M.A. Communication/Journalism d.School: Design Thinking Studio Sept. 2013-June 2014 GPA: 3.7 U.C. Berkeley B.A. East Asian Languages and Cultures (Chinese); English Minor Aug. 2008-May 2012 Digital Marketing Squared Online Certificate March 2015-Oct. 2015 AWARDS + HONORS ▪ Stanford University Dept. Communication Merit Fellow ▪ Third Place in Stanford University Digital Media Entrepreneurship pitch competition ▪ Asian American Journalists Association Scholarship recipient ▪ First Place in Enterprise Reporting, Wick Editorial Awards ▪ Second Place in Video Journalism, California Better Newspapers Contest ▪ General Excellence Award, California Better Newspapers Contest SKILLS ▪ AP Stylebook ▪ Brand strategy ▪ Competitive analysis ▪ Content production ▪ Content strategy ▪ Copywriting ▪ Cross-cultural communication and engagement ▪ Design thinking frameworks ▪ Digital marketing ▪ Editorial management ▪ Interviewing ▪ Multimedia video/audio production: Audacity, InDesign, FinalCut Pro ▪ Persona development ▪ Social media management ▪ User-centered research ▪ Writing and editing HOBBIES/INTERESTS ▪ Things that move me, literally or figuratively, include travel, mountains, swing dancing, skiing, aerial arts, hot tea, good food, and good stories.
