Opportunity Marketing in AIESEC

9
USING EXPA TO HELP OUR CUSTOMERS FINDING THE RIGHT OPPORTUNITY

Transcript of Opportunity Marketing in AIESEC

Page 1: Opportunity Marketing in AIESEC

USING EXPA TO HELP OUR

CUSTOMERS FINDING THE RIGHT

OPPORTUNITY

Page 2: Opportunity Marketing in AIESEC

As fruit peak is fast approaching and we enter

into peak matching time, here are some tips for

you to support EPs in finding the right

opportunities on EXPA.

Page 3: Opportunity Marketing in AIESEC

What is Opportunity marketing?

As everything is public to our customers,

including potential EPs with the new system,

the way we display opportunities online plays a

key role in the conversion of EPs to match.

Opportunity Marketing refers to the way that we

promote to our EPs. In AIESEC terms, it is the

role that ICX members need to play to support

matching.

Page 4: Opportunity Marketing in AIESEC

Mandatory fields when creating

opportunities

Basics

Position title

Field of work

# of openings

Committee

Opportunity manager

Organisation branch

City of internship

Name of supervisor

Tile of supervisor

App closing date

The role

Job description

Expected results and end

goals of int.

Preparation required

Learning points

Development spaces

Skills

Background

languages

Specifics

Level of study

Date range

Duration

Salary

Expected work schedule

Expected days off and

vacation policy

First day of work

Internet at workplace

Logistics

Personal computer

Arrival reception

Aiesec support for intern

Accommodation

Food

Transportation

Reception materials

legal

Visa and work permit

Health insurance info

Departure info

Page 5: Opportunity Marketing in AIESEC

GCP for opportunity marketing: Shape

colombia

Clear and brief description about the purpose of the internship to the community and to the EP.

Page 6: Opportunity Marketing in AIESEC

GCP: Shape colombia

Clear job description and responsibilities of the EP. The EP is aware of what she/he is accountable for.

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GCP: Shape colombia

The learning points are customized to the purpose of the projects and clarify the skills and knowledge that the EP will gain from the internship.

Page 8: Opportunity Marketing in AIESEC

Examples of forms on expa currently

Unclear responsibilities for the EP. What is the purpose of the role and how does this role contribute to the company.

How do these skills support the professional development of the EP? What are the unique learning points that this internship can provide to the EP.

Page 9: Opportunity Marketing in AIESEC

We need to be more proactive as aiesec to ensure that we

are supporting our customers in finding the right

opportunities.

It needs to start from you.

Call to action:

evaluate your current opportunities

improve your opportunity based on the gcps from the

network!