Opportunity Marketing in AIESEC
Transcript of Opportunity Marketing in AIESEC
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USING EXPA TO HELP OUR
CUSTOMERS FINDING THE RIGHT
OPPORTUNITY
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As fruit peak is fast approaching and we enter
into peak matching time, here are some tips for
you to support EPs in finding the right
opportunities on EXPA.
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What is Opportunity marketing?
As everything is public to our customers,
including potential EPs with the new system,
the way we display opportunities online plays a
key role in the conversion of EPs to match.
Opportunity Marketing refers to the way that we
promote to our EPs. In AIESEC terms, it is the
role that ICX members need to play to support
matching.
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Mandatory fields when creating
opportunities
Basics
Position title
Field of work
# of openings
Committee
Opportunity manager
Organisation branch
City of internship
Name of supervisor
Tile of supervisor
App closing date
The role
Job description
Expected results and end
goals of int.
Preparation required
Learning points
Development spaces
Skills
Background
languages
Specifics
Level of study
Date range
Duration
Salary
Expected work schedule
Expected days off and
vacation policy
First day of work
Internet at workplace
Logistics
Personal computer
Arrival reception
Aiesec support for intern
Accommodation
Food
Transportation
Reception materials
legal
Visa and work permit
Health insurance info
Departure info
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GCP for opportunity marketing: Shape
colombia
Clear and brief description about the purpose of the internship to the community and to the EP.
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GCP: Shape colombia
Clear job description and responsibilities of the EP. The EP is aware of what she/he is accountable for.
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GCP: Shape colombia
The learning points are customized to the purpose of the projects and clarify the skills and knowledge that the EP will gain from the internship.
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Examples of forms on expa currently
Unclear responsibilities for the EP. What is the purpose of the role and how does this role contribute to the company.
How do these skills support the professional development of the EP? What are the unique learning points that this internship can provide to the EP.
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We need to be more proactive as aiesec to ensure that we
are supporting our customers in finding the right
opportunities.
It needs to start from you.
Call to action:
evaluate your current opportunities
improve your opportunity based on the gcps from the
network!