Marketing Report Jul-Dec15 - AIESEC in Spain

Marke&ng Report (Data Range : 01.07.2015-31.12.2015)

MC VOLUME / AIESEC in Spain

• URL: The homepage is SEO friendly, but internal links need

improvement

• Website is %100 mobile friendly

• SEO Health : 69%

• Socia Media: The website shows

high activity on social media

Page Insights

SEO Report

Inbound Report

Nibbler Report

7.7/10

GTmetrix Report

82/100

70/100

Avg. Page Load Time (sec)

• Links: 554 pages link to this URL

• URL Canonicaliza&on Test: http://

aiesec.org.es and

http://www.aiesec.es resolve to the

same URL.

SEO Sessions

30,116

Users

20,787 Pageviews

87,074

Bounce Rate

38,07%

8.2s Google Analytics, Majestic, SEOSiteCheckUp, Nibbler, GTMetrix

REFERENCES

User Insights DEMOGRAPHICS

18-‐24

25-‐34

35-‐44

45-‐54

55-‐64

45% 40%

8% 4% 2%

Gender

Age

67% Female

33% Male

MOBILE

5% Tablet

22% Mobile

73% Desktop

TRAFFIC CHANNELS

52%

18%

17%

9%

5%

Organic Search

Direct

Referral

Social

Paid Search

Direct Visitors who visited the site by typing the URL directly into their browser. ‘ Referral Visitors referred by links on other websites. Organic Visitors referred by an unpaid search engine lisEng, e.g. a Google.es search.

B2B Marke&ng

B2B Marke&ng Blog Posts

Company Stories

Interviews

CONTENT MARKETING B2B LEADS

Leads

In Progress

Raises

PUBLIC RELATIONS

Published News

1 Umb.Org. Partnerships

3 Events and Presenta&ons

-Content Marketing-B2B Leads-PR

During the first semester, there was no development of

concrete B2B strategies, besides the presence in some

relevant events and 1 strategic partnership

with ICEX. Nonetheless, these are the KPIs to be measured in the

upcoming semester.

B2C Marke&ng

Global Ci&zen 3 Blog Posts

9 Global Ci&zen Stories

-Content Marketing

Pageviews :

4,465 July

Aug.Sept.

Oct.Nov.

Dec.MONTHLY BREAKDOWNS

Most Contributors: Santiago, Granada, Pompeu Fabra

14th Dec

CAMPAIGN WINTER 2015

Global Ci&zen

-Sign Up and Apply Monthly Breakdowns

19

12 7

2 2

17

2

8 13

3

12

24 28

8 8

1

14

4

12 13 9

21

10 15

3 2 2

10

0

6

18

4 7

SA MA ZA BE IQS PF BL VA GR ML SV

Sign ups on Podio October November December

32

6

13

2 0

4

0

6 3

0

6 5

1

12

6

1 1

9 12

0

5

0 0

4

18

14

1

8

0 0 0 2 2 1

16

5

SA MA ZA BE IQS PF BL VA GR ML SV IE

Apply on OP October November December

61%

Podio to OP

16%

OP to Match IP

Global Ci&zen -Match in Progress % Match Monthly Breakdowns

6

4

1 1 1 1

0 0 0 0

1

0

1

2

1

0 0

2

0 0 0 0 0 0

3

4

1

0 0

2

0 0 0 0 0 0


Match in Progress October November December

4

0

1

0

1

0 0

1

0 0

2

0

1 1

0 0 0

3

0 0 0 0 0 0

1 1 1

0 0

1

0 0 0 0 0 0


Match October November December

58%

Match IP to Match

5%

Of our sign ups are matched

Global Talent 1 Blog Post

5 Global Talent Stories

-Content Marketing

Pageviews :

8,864 July

Aug. Sept.Oct.

Nov.

Dec.MONTHLY BREAKDOWNS

Most Contributors: Santiago, Zaragoza

4th Nov

CAMPAIGN FALL 2015

-Sign Up and Apply Monthly Breakdowns

Global Talent

5 12 2 0 12

0 0 6 12 4 7

46 71

29 11 5

19 2

34 39 16

33 56

72

42

9 1

30 4

32

162

20

130

30

63

15 10 11 16 3

23 37

9

37


Sign ups on Podio September October November December

41

159

57

219

105 135

1

89 117

11 25

62 37

189

54

200 195

78

17

74

113

11 24

97

25

153

69 67

28

76

20

60

133

23 54

17 43

203

129

92 77

45

3

63 62 45

193

50


Apply on OP September October November December

+300%

Podio to OP

1%

OP to Match IP

Global Talent -Match in Progress & Match Monthly Breakdowns

95%

Match IP to Match

1%

Of our applicaEons are matched

1 2

0 0

7

1 0

1 1 0

2

0 1

10

1 1 0

1 0 0

2

0 0 1

2 3

1

3 3

0 0 0 0 0 1

0

2 1

3


Match in Progress September October November December

2 2

0 1

2 1

0 1

2

0 0 0

2

11

1 1 0 0 0 0

2

0 0 0

2 1

0 1

3

0 0 0 0 0 1

0 0

3

0

3

0 0 0 1

2

0 0 0


Match September October November December

Global Entrepreneurs 0 Blog Posts

1 Global Entrepreneur Story

-Content Marketing-Sign Up: Monthly Breakdowns

In the first 6 months we were working on the product development of Global Entrepreneur. The main strategy to start implemenEng GE was to convert non-‐

qualified applicants for Global Talent into Global Entrepreneur Eps, by the sending of internal newsle]ers.

Youth Talent

Pageviews :

1,695 CAMPAIGN FALL 2015

-Content Marketing-Sign Up breakdown

27

162

73

38 11

45

5 21 12

99

151


Youth Talent Sign ups ApplicaIons

Social Media Channels

12615 Followers44294 Followers(all pages)

FACEBOOK Main channel for student marketing

18-‐25

25-‐34

49% 44% Age

3736 Followers 1381 Tweets TWITTER

607 Followers LINKEDIN New channel for companies marketing

Social Media Channels

-Channel Development

In the next semester we will implement new naEonal channels such as

Instangram and Snapchat, and others, according to the markeEng campaigns.

Promotional materials provided by the MC for GC, GT, YT and YS

B2C Marke&ng

-MC Support-Online and Offline Promotion Activities

ADVERTISEMENT

1 Global Citizen Facebook Ads during November

SOCIAL MEDIA CHANNELS

NATIONAL MATERIALS

The usage of Social Media channels has not been efficient. We’ve more than 44 000 followers, which are receiving different information about our Brand and Value Proposition throughout different channels.

LC COACHING

•  1 Global Talent Summit •  Webinars•  iLead Functional Spaces

NEW PLANS/PROJECTS •  Channels

optimization and diversification

•  National content plan

Marketingly Yours, Mariana Silva

MCVP MarkeEng [email protected]

Marketing Report Jul-Dec15 - AIESEC in Spain

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