Opportuniteiten van Pinterest in omni-channel retailing

Pinterest in omni-channel retailing

Friday 16 November 12

e-Tailing consultancydigital marketing strategyomni-channel integration


AgendaPinterest and the other ...

Inspirational shopping

Share content

Backlinks & SEO

Keywords

Pin It Button

Earn followers


Pinterest in the social landscape

Fast-growing social outlet Pinterest refers nearly as many visits as Twitter, a nice source of incremental traffic that didn’t exist even one year ago. Most luxury brands have official Pinterest pages, plus consumers create their own pages and pin their favorite luxury products.

PM Digital

“It’s social, visual, and easy to use which is why brands are flocking to it.”Forbes

“A Pinterest board is a screamingly obvious setup for an online catalog. Click a Photo and Jump to a Page where you can buy

it.”New York Times


Inspirational Shopping


Inspirational Shopping

source : Google etail


Share

Share Unique content

Product images

Blog articles

Inspirational images

Build relevance


Build Backlinks

Currently backlink on Pinterest are Nofollow ....

but Source URL links are Follow links on Pinterest..

so make sure images and sources are located on your website


KeywordsUse wisely keywords

Use primary keywords frequently


“Pin It” Button

“Pin It” button on your website

Use the “Pint It” button


Gain Followers

Build up the followers to your Pinterest account

Engage with other on Pinterest by commenting and liking their pins

Do not Pin only own content , Avoid “me syndrome”


PinGraphy.com


Pinterest & e-commerceContent plan

Pinterest drives traffic to your e-shop

Build special boards (top topicals)


E-CommerceAdd price label

Link to productpage


E-Commercewww.shopinterest.co

Shop based on you Pin Board


E-CommerceZAPOS PinPointing app


Zappos PinPointing

http://pinpointing.apps.zappos.com/

Generate recommendations based on user

Buy call to action on PinBoard




Wrap UpPinterest is not only SEO optimisation

Pinterest drive massive and consistent traffic to your website

Quality traffic generates more conversion

Pinterest vs. Facebook (Brand awareness vs. Fan activation)


Questions ?

twitter : ballysven

e-mail : [email protected]

or just call : +32 (0)473 54 10 65


Opportuniteiten van Pinterest in omni-channel retailing

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