Pinterest webinar
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Transcript of Pinterest webinar
www.BeyondIndigoPets.com
Is Your Veterinary Practice Pinteresting?Presented by Kate Matthews Beyond Indigo Pets Social Media Account Manager
www.BeyondIndigoPets.com
70 Million Active Users
5 Million Pins-Per-Day
68% Women / 32% Men
Hold a Bachelor’s Degree or Higher
Higher Than Average Income
www.BeyondIndigoPets.com
Pinterest is a Community
Pin With a Plan
Pin Content That is Fun and
Relevant
Pin With Expertise
Interact with Fellow Pinners by
Liking,
Sharing, and Commenting on
Their Pins
Don’t Over Promote Your Own
Site
(a good rule-of-thumb is 20%)
Cross Promote Businesses You
Believe In
Pin Beautiful Images
Enjoy the Process
www.BeyondIndigoPets.com
…Is For Pinterest
Pin – The Object Being Shared on Pinterest
Pinners – The User
Pin It – Pinterest’s Call to Action
Pinning – Adding Content
Re-Pinning – Sharing Content
Pin Board – A Collection of Thematic Pins
Followers – Your Audience
Following – Pinners You Watch
www.BeyondIndigoPets.com
www.BeyondIndigoPets.com
Engage
Make it Easy for Your Pinterest Profile to Be Found, and For Others to Pin Your Content…
Make Pinning
Part of Your Daily
Routine
Enlist Your Staff and Clients to Help Grow Your Pin Boards
www.BeyondIndigoPets.com
www.BeyondIndigoPets.com