Pinterest for Brands Webinar 09 27 12

Pinterest for Brands

Max SilverSocial Media Specialist

617-259-1605

[email protected]

linkedin.com/in/maxesilver

@maxesilver

www.451Marketing.com

#451Webinar

pinterest.com/maxesilver

Today’s Agenda• What is Pinterest? Stats & Overview• Pinterest Best Practices• Success Stories• Case Study• Open Q & A

Unless You’ve Been Hiding Under One of These

Fastest Growing Social Media Site

IN HISTORY

Jan 2012

Dec 2011

+155%in one month

10.4 million users in early 2012

6 million users in 2006

3 million users in 2008

Pinterest Receives 3rd Most Hits/Week Among

Social Media Sites

Today,

23,525,135Unique US Visitors

Pinterest Generates More Referral Traffic than YouTube, Google+, and LinkedIn Combined

A “virtual pinboard” that allows users to organize and share beautiful and interesting content the

find on the web.

A beautiful, user-friendly platform for storing and

sharing your brand’s images which helps drive traffic to your company website and even help

sell products

(for business)

What is a Pin?An image added to Pinterest.

How are Pins Added?

Can be added from a site using “Pin it” button or uploaded by user.

PinningSelect the image you want to pin or repin. Write a description, select a board, and Pin It!

What is a Board?

A collection of pins with similar theme

What is a Category?

A category defines what type of content is on a board. While

a user is free to name their board, Pinterest has defined

33 categories.Fastest growing & most re-pins

What is a Repin?

Reposting someone else’s pin

What is a Pin It Button?

Button placed on websites to facilitate pinning.

Pins added using the Pin It button link back to the site

they came from

Following

You can follow users (and all of their boards) or a single board.

Likes & Comments

You can like or comment on a pin without re-pinning the pin

Pinterest Users are Mobile

Available on iPhone and Android.

Pins added using the Pin It button link back to the site

they came from

What is a Category?

Why Are Brands Using Pinterest?

Increase Brand/Product Recognition

Drive Traffic to Your Site

Conversion of Visits to Sales

Brand/Product Recognition

Site Visits+Today’s Window Shopping

Visual Content

Pin Bright, Vivid Images

Visual Content You Already HavePictures of products, covers of your publication, images from your last event

Compelling Visual from Blog PostsTo link back to blog content

Infographics & Data VisualizationHighly pin-able and good place to link

How-to Content

Promote Pinterest presence on other channels

Create a User-Generated Board

Host a Visually-Based Contest

Add Pin It Button to Your Site

Always Link to Something

All link back to website

Use Hashtags & Keywords

Allow Pins to be Found on Search Engines

Showcase Your Corporate Culture

Create Boards for Different Audiences

DON’T Solely Self-PromotePin content from other related/complementary users & brands

DON’T Assume You Have Nothing to OfferConsumer & B2B brands find success on Pinterest

Track & Measure

Pinterest for Brands Webinar 09 27 12

Technology

Transcript of Pinterest for Brands Webinar 09 27 12