Only connect

Nicholas Gruen E ngruen@gmail.com

T @nicholasgruen

Design

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It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages.

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Design matters when . . .

• Products are complex

• Product qualities are subtle

• The interface matters– eg between buyer and seller

– provider and client

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What is participation

Sales?

Attendance

Consultation?

Involvement?

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Design as a counter-narrative• A discipline of being cross-disciplinary• As if focusing on ‘the other’ is the hard part

– Customers– Citizens – Clients – Patients

• Rescuing the wisdom of the ‘life-world’ from its eclipse by systematic knowledge

• Opening things up where other disciplines converge

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Car manufacturing

Tanta

Tanta Steve Randy Waldman

Tanta Steve Randy Waldman

Global Competitions

State of the art 70%

1½ weeks 70.8%

Competition closes 77%

Predicting HIV viral load

Accuracy of Prediction (1 – 100%)

US$500

Engagement on web 2.0

The goal is the three ‘Cs’1. Connections between people 2. Connections between ideas 3. Connections between possibilities

These connections are usually serendipitous

Engagement on web 2.0

The means include the three ‘Ps’1. Platforms (twitter, facebook, blogs, wikipedia)

2. People (or Gregariousness) – beyond being open – being outgoing and inviting others in

3. Play (or improvisation) – doing new things that make sense, like the twitter hashtag

And organisations are often bad at all these things

Car manufacturing

21st October 1976

Dear Sir,

I am returning, without comment or endorsement, the copy of selected pages from a confidential draft of a study entitled "The Australian Motor Industry in the Years to 1984" which the Chairman received this morning.

Yours Faithfully,

(A. E. S. Davey)

Secretary

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Private Goods• Platform for

recording data

Public Goods

• PLM aggregates data and shares it back as public and private goods

Sales of data

21st October 1976

Dear Sir,

I am returning, without comment or endorsement, the copy of selected pages from a confidential draft of a study entitled "The Australian Motor Industry in the Years to 1984" which the Chairman received this morning.

Yours Faithfully,

(A. E. S. Davey)

Secretary

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Private Goods• Platform for

recording data

Public Goods

• PLM aggregates data and shares it back as public and private goods

Sales of data