Online Talent Communication 2013

Online Talent Communication 2013

Trends & Insights

Potentialpark CommunicationsBjörn Wigeman

Understanding [email protected]

© Potentialpark 2013. Proprietary and Confidential | 2


Audit Coverage 694 Career Websites694 Online Applications389 Facebook Career Pages262 Twitter Career Channels109 Career Blogs529 LinkedIn Pages93 Mobile Career Websites29 Mobile Career Apps

Field Period 26,874 Students, graduates, early career professionals968 Universities1,000+ Employer presences onlineUSA, Europe, Asia

Facts and Figures 2013



M



97%use internet to look for

careers



77% Career website37% Professional networks23% Social networks

Where to search online?



Where do UK job seekers expect

employers to be?



51%(57%)of jobseekers expect employers to be on Twitter

42%of employers are on Twitter



51%(51%)of jobseekers expect employers to be on LinkedIn

64%of employers areon LinkedIn



68% (54%)expect employers to beon Facebook

56%employers areon Facebook



94%on at least one platform

outside the career website



Your competitors are there.Your target groups expect you

there.Are you there?

Lack of communication is also communication…



49%

“I have looked for jobs on…”

13%



25%

“I’ve seen friends post jobs on…”

36%



48%found a Facebook career page

through friends



87%“Honesty is essential when a company interacts with job seekers on the Facebook

career page”



54% (53%) fear to be rejected43% (63%) think it’s only PR

Concerns about social media interaction:



“…I have found myself glancing at the first section and if this is copied from the

website I tend to not read much further.”

Job Seekers’ Voice



28% (57%) I do so already

56% I can imagine it

Use smartphone for career purposes:



33%employers havemobile career website

or app



72% (53%)Use mobile phone for social

networking



Job Seekers’ Voice:“Offer clear and actionable

information, easy to use navigation and proper

tracking after an application has been received.”



CAREER WEBSITE FACEBOOK TWITTER LINKEDIN

YOUTUBE PODCAST

BLOG MOBILE / PORTABLE

“Can you match me?” M

Potentialpark CommunicationsBjörn Wigeman

Understanding [email protected]

Online Talent Communication 2013

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