Courting the Prospects: How to Effectively Communicate to Your Talent Network

Stanley HoAccount Manager, Jobvite Engage

Agenda

Knowing Your Audience(who/what/when/why?)

Email Marketing (Best Practices)

Social Media – Recruiting/Marketing (LinkedIn, Twitter, Facebook)

Webpage/Branding (Client examples: Evernote/Stanford; JDA/ASU; ExactTarget)

Knowing Your Audience

Who:For example: Millennials • Different preferences than other generations• Engagement with brands more extensively, personally, and emotionally• Expect to be heard and have a mutual relationship with companies

Where:• Everywhere! Millennials are digital and tech savvy.• The Internet, Social Media on mobile devices have greatly amplify Millennials’

opinions and reach • Millennials are also vocal critics. Taken to social media, reviews, and blogs and that

criticism can go viral.

Knowing Your AudienceWhat: • Relevance and Relation: how is the message relevant to them, right now, and how

does it relate to them personally? • Information is just a few clicks away• What is my call to action?

When/Why:• More than other generations, Millennials desire the opportunity to interact and

to be listened to anywhere and anytime• Why should I act on this?

Email Marketing

Email Marketing

Subject Line• Short but informative• Most subject lines get seen while only a small percent gets opened

Personalized• If possible, research on the person or group, mention something relevant, show that you

took the time to get to know your talent pool• Be different and human

Templates/Schedules• Automate and schedule• Yet show that you still have a pulse

Email Marketing

Call to Action• KISS – Keep It Simple Stupid• It’s clear what you want them to do• Give the recipient only one choice

Trackable• Now that there’s a call to action – now track it – they might not respond to your

email, but instead they might click

Check Spelling, Grammar, Fonts, and ColorsSignatures – linking to your online assets

Social Media - Recruiting/Marketing

Social Media - Recruiting/Marketing

Social Media - Recruiting/Marketing

LinkedIn• Profile searches• Build network• Join groups• Post Jobs

(Jobvite Publisher)

Social Media - Recruiting/Marketing

Facebook

• FB Personal vs. Fan Pages

• General Information• Share posts• Work With Us Apps

Social Media - Recruiting/Marketing

Twitter• Types of tweets• General Information tweets• Jobs tweets• 140 Characters

Social MediaRecruiting/Marketing

Glassdoor:Reviews of Jobs/Companies/Salaries/InterviewsYouTube/Vimeo:Insight to company culture, product offerings, demos, customer videos

• Regardless of the channel - stay active• Maintain engagement with both potential candidates and current

employees. • Referrals!

Webpage Campaigns

• Event Promotions• Local Community Outreach• Signature Assets• University Career Fairs

Webpage Campaigns

Questions/Feedback?

Stanley HoAccount Manager, Jobvite Engagestanley@jobvite.com

THANK YOU!