Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
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Transcript of Online Talent Communication: Match the candidates if you can! Antoine Lhosmot
Antoine LhosmotAmsterdan, Friday 21 June 2013
Online Talent Communication 2013Match the candidates if you can!
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 2
Our research field periods
2,527 Online career presences globally
694 Career Websites
421 Presences on Social Media
121 Mobile Career Websites and Apps
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 3
Our research field periods
242 Features
26,874 Respondents
Audits in the fall – Panels in the spring
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 4
OTaC – Online Talent Communication
Career
WebsitesSocial Media
Online
Applications
OTaCOnline Talent
Communication
Mobile
Communication
Channels
Solutions
TEWeBTop Employer Web
Benchmark
S-ComSocial Media
Communication
APOLLOApplying Online and
Loving It
M-ComMobile
Communication
Editions
USA, Europe, Asia, UK, France, Germany, Poland
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 5
Agenda
1 New multichannel rules of the game
2 Applying Online and Loving It
3 How to win Mobile & Social
New rules of the game
OTaC Trends 2013
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 7
1
Match me!
Give personalized guidance
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 8
2
No queues!
The Glue For A Great
Candidate Experience
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 9
3
Cross-Platform!
Not Just “Many Platforms”
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 10
OTaC Winner Europe 2013
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 11
OTaC European Top 10
Rank Company Score Diff.
1 Allianz 67.3 2
2 Accenture 66.2 0
3 Roche 64.3 -2
4 Accor 61.6 34
5 Daimler 60.7 37
6 BASF 60.3 -1
7 Intel 60.0 -1
8 Bertelsmann 59.8 23
9 Ernst & Young 59.7 -1
10 Microsoft 58.2 17
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 12
98%use internet to look for careers
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 13
79%actively go to career websites
Social Networks 25% Professional Networks: 40%
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 14
94%expect you on at least onesocial / professional network
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 15
Career Websitevs.
Facebookvs.
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 16
Better do one thing right
than
everything poorly?
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 17
Multi-device paths
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 18
Hurrah!Responsive Web Design
Text Text
Text Text
Text Text
Text
Text
Text
Text
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 19
Desktop Computer Mobile
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 20
“BlackBerry Thumb”
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 21
1. Be specific, offer personal guidance
2. Synchronize online and offline
3. Understand each channel
4. Be a spearhead in your organization
5. Dare to do trial, error and improvement
Applying Online & Loving It
Trends 2013
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 23
What does not kill you
makes you stronger!
The Career Website
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 24
Credibility
&
Coaching role
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 25
The Career Website - Match me if you can!
Source: Nederlandse Tuinbouw http://nederlandse.tuinbouw.nl/#/BeroepenTest
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 26
Source: Deloitte France http://www.deloitterecrute.fr/dmatcher
The Career Website - Match me if you can!
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 27
Source: RBS Group https://www.rbsbankyoubuild.com/uk-home
The Career Website - Match me if you can!
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 28
Source: Wells Fargo ://www.wellsfargo.com/careers/fit/findyourcareer/index
The Career Website - Match me if you can!
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 29
Accenture : European Best Career Websites (TEWeB)
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 30
Accenture : European Best Career Websites (TEWeB)
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 31
Best Career Websites – European Top 10 (TEWeB)
Rank Company Score Diff.
1 Accenture 1111 0
2 Ernst & Young 1058 8
3 Allianz 1033 -1
4 Shell 1024 3
5 Accor 1021 8
6 Bertelsmann 1013 -3
7 Daimler 1000 37
8 Intel 983 11
9 DHL 969 77
10 BASF 966 -6
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 32
61%Like applying online (ATS)
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 33
81%Like applying by email
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 34
Pain
Points
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 35
• Don’t know how long 42%
• You cannot save 45%
• Black box effect 56%
• Takes too long 37%
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 36
68%Frustrated by late response
75%Frustrated by no response
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 37
It’s not about
less stepsbut less stress
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 38
Job Map
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 39
Dynamic Search
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 40
Branded Job Ad
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 41
Build
Bridge Of Trust
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 42
Roche : European Best Candidate Experience (APOLLO)
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 43
Roche : European Best Candidate Experience (APOLLO)
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 44
Best Online Candidate Experience – European Top 10 (APOLLO)
Rank Company ATS Provider Score Diff.
1 Roche Oracle - Taleo 1153 2
2 DHL Oracle - Jobpartners 1126 25
3 Allianz SAP 1118 -1
4 Ernst & Young Oracle - Taleo 1099 6
5 Bertelsmann Embrace 1095 2
6 Mars Oracle - Taleo 1088 3
7 Intel Oracle - Taleo 1075 19
8 Bombardier Oracle - Taleo 1071 58
9 Accor Homegrown / Other 1065 8
10 Thales Oracle - Taleo 1064 55
How to Win Mobile & Social
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 46
Facebook 66%
LinkedIn 50%
Twitter 34%
Job seekers expect you on:
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 47
What would job seekers like to do?
83% Look for companies
83% Look for open jobs
81% Apply for jobs
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 48
What would job seekers like to do?
57% Keep up-to-date
57% Participate in discussions
54% Gain insights about the company
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 49
I applied for a job
14%
11%
6%
43%
23%
24%
I found a job offer on an employer’s profile
I searched for jobs
35% 18%My friend posted/shared an interesting job offer he/she found
Jobs, in reality…
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 50
53%of employers are on Facebook
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 51
50% (�8%) Fear of being rejected for wrong reasons
46% (�3%) Uncomfortable sharing private information
43% (�7%) Think companies do it only for PR
Job seekers’ main concerns:
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 52
85%“Honesty is essential when a company interacts with job seekers on the Facebook career page”
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 53
Who in this room will be mobile enabled at the end of the year?
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 54
20% (�3%) do so already
62% can imagine doing so
Use smartphone for career purposes:
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 55
Mobile is imminentKey question: how?
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 56
App or mobile career website?
App: 57%
Mobile career website: 46%
If you would use your smartphone today…
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 57
Responsive Web Design or…?
“Do include only the relevant
information: open job offers,
requirements, deadlines and a few tips
and hints.”
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 58
72%
Look for open jobs:
Mobile career websites having it: 71%
Career apps having it: 81%
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 59
61%Track application status:
Mobile career websites having it: 4%
Career apps having it: 4%
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 60
45%Apply for a job:
Employers offering it: 11%
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 61
1. The candidate experience has become
MULTICHANNEL
2. Employers have a new role to play
MATCHING
3. The career website is strong based on its
TRUST
4. The mobile suffice the bridge
ONLINE OFFLINE
5. Social media; Apps; create, or join the
COMMUNITY
In Summary
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 62
6. The application is worth my time, it gives
ADDED VALUE
7. Mobile expectations not set yet
TIME FOR PIONEERS
8. The basics; Offers and alerts
STRENGTHS IN THE WAR FOR TALENT
9. We all learn and achieves
TRIAL & ERROR
In Summary
AmsterdamThursday 20 June 2013
Thank youDo you look for Talent, or does Talent look for you?
@antoinelhosmot@PotentialparkAB