Sorry, where do I order???

Old version

Problem:Reaching the first screen of App, customers does not understand how to make a reservation.

UX Improvement Process:

1. User-Experience Research2. Sketch3. Wireframe4. Prototype5. Usability Testing6. Design

• Individual Interview• Personas• User scenario • User story • User flow

1. User-Experience Research

2. Sketch

3 .Wireframe

4 .Usability Testing

5 .Design

Reservation orders through new App version increased by 12%

Result