Ogilvy Retail Trends in Advanced Analytics
-
Upload
cella-larsen -
Category
Documents
-
view
117 -
download
4
Transcript of Ogilvy Retail Trends in Advanced Analytics
OLD WORLDInformation Scarce
Command and Control
Stores
Individual productivity
Efficiency of process
Data Insights
NEW WORLDInformation abundant
Stores have a voice
Clubs
Collaborate to win
Experiment, learn and respond
Data & Content as a unique asset
THE 2020
RETAIL SHIFT
Shift to Cloud - growth and agility
Listening to the voice of the customer
0
5
10
15
20
25
30
1995 1996 1997 1998 1999 2000 2001 2002
Sales Forecast in 1999
Film Cameras Digital Cameras
0
2
4
6
8
10
12
14
16
18
20
1995 1996 1997 1998 1999 2000 2001 2002
What Really Happened
Film Cameras Digital Cameras
Retail has a multitude of devices that generate petabytes of potential
insights
Monitoring and mining social media data enables
retailers to enhance customer insights
Open data sources and internal sources enable
retailers to better understand customers
Democratization of data
Action
People
Automated Systems
Apps
Web
Mobile
Bots
Intelligence
Dashboards &
Visualizations
Cortana
Bot
Framework
Cognitive
Services
Power BI
Information
Management
Event Hubs
Data Catalog
Data Factory
Machine Learning
and Analytics
HDInsight
(Hadoop and
Spark)
Stream Analytics
Intelligence
Data Lake
Analytics
Machine
Learning
Big Data Stores
SQL Data
Warehouse
Data Lake Store
Data Sources
Apps
Sensors and devices
Data
Democratization of Tools
Location sales Remote sales
Try on and try out products
Face-to-face info
In-store behavior
Social connection/user reviews
Product/price comparison
Online history
Digital transformation enables the best of online & offline
Headquarters Supply chain and mobile workers
Retail App
Welcome
valued
customer!
Collect data through customer opt-in to personalize the shopping experience
PERSONALIZATION
Send real-time offers & notifications based on customer location
REAL-TIME OFFERSRetail App
Enjoy
20% Off
Our New
Line when
you buy 2
items
20%OFF
NEW!
$
Utilize secure device-to-device payment
MOBILE CHECKOUTRetail App
Jacket
BootsDress
$
$$
TOTAL: $$$
WISH LIST
WISH LIST
Enable information-rich experiences in store
DIGITAL/PHYSICAL INTEGRATION
Retail App
Other
colors
available
PURCHASE
Boots $
BUY
Integrate click-and-collect and customer wish lists into inventory decisions
REAL-TIME INVENTORY
MANAGEMENT
ORDER PICKUP
Give sales staff the data to deliver a personalized in-store experience
EMPOWERED WORKFORCE
Love these
shoes!
#Retailer
Gauge customer sentiment & trends through social media
SOCIAL ENGAGEMENT
Employee App
CLICK & COLLECT
Retail App
Retail App
Improve operations by acting on data insights and evolving business practices to keep pace with rapid change
INVENTORYOPTIMIZATION
Empower your field teams with mobile devices and apps
powerful enough to handle daily business
RETAIL EXECUTION
`
Blue
Green
White
INTERACTIVE KIOSK
RetailPersonalization
TRAVEL BLOGGER
LAST VISIT: DEC 21
HIGH SCHOOLER
LAST VISIT: APR 16
HIGH SCHOOLER
LAST VISIT: APR 23 WELCOME
Still looking for a prom dress?
Talk to an associate to see the items from your wish list!BROWSE
00
1
1
00
10
1
1
01
0
0 0 0
00
1
1
00
0
1
1
1
0
0
00
10
1
00
0
1
1
1
0
0
00
1
1
00
0
1
1
1
0
0
00
1
1
00
0
1
1
1
0
0
00
1
1
00
0
1
1
1
0
0
00
1
1
0
0
0
1
1
0
1100
10
0
0
1
00
0
0
0
1
1 1
11
11
1
0
0
00
1
0
0
1
00
10
1
00
0
1
1
00
1
1
00
10
1
1
01
0
0 0 0
00
1
1
00
0
1
1
1
0
0
00
10
1
00
0
1
1
1
0
0
00
1
1
00
0
1
1
1
0
0
00
1
1
00
0
1
1
1
0
0
00
1
1
00
0
1
1
1
0
0
00
1
1
0
0
0
1
1
0
1100
10
0
0
1
00
0
0
0
1
1 1
11
11
1
0
0
00
1
0
0
1
00
10
1
00
0
1
1
Weather
Auto-generated Offer Bank
LocalEvents
Time ofDay
RecognitionSoftware
CustomerProfile
POSData
Digital Footprint
Audience Wearables
Wish list
Hiking boots sale
Grab and go
More Frequent visits
Increased Sales
Higher Foot TrafficLocation
010
00
11
0
1
WORKING MOM
LAST VISIT: MAR 3
ContosoEyewear
Connect with customers at the right time, right place with the right offers
• Generate relevant and targeted offers using integrated data sources
• Deliver timely offers based on customer location and time of day
Predict what customers want before they tell you
• Anticipate customer purchases based on profiles, needs and significant events
• Create natural cross-sell and upsell opportunities using predictive analytics solutions
Ensure transaction continuity
• Strengthen next best action engine by using outcomes of every customer decision
• Improve offer uptake with better propensity algorithms
• Prevent duplicate offers across channels
Boost customer loyaltyand profitability
• Keep customers engaged and delighted with personalized, event-based offers
• Deliver engaging in-store experiences using digital assets to support interactions with informed sales associates
Streamline operations
• Become an data-driven organization
• Evolve from reactive to proactive to help build, monitor, and improve your brand
• Keep pace with rapid change and innovate with cloud infrastructure
Your order is ready!Pay in-app to grab and go.
Azure IoT Suite
Cortana Intelligence
Dynamics 365
Azure IoT Suite
Cortana Intelligence
Dynamics 365
Azure IoT
Cortana
Dynamics 365
Dynamics 365
Cortana
Azure IoT
Windows devices
1
Images TBA
5 – 8 September 2016 D i g i t a l A s s i s t a n t s , A g e n t s &
B o t s
Humanise every interaction in Customer Journey
19
Engaging Customers…
• Cloud based prototypes
• Experience – Sydney &
Redmond
• NRF 2017 -study tour
• Learn more about our
industry solutions at
microsoft.com/retail
Empowering brand ambassadors
Exciting your customers Reimagining the value chain
Delivering faster, smarter service
Increasing differentiation
Innovation at scale Predicting what’s next
Adapting to new markets Actionable insights