BLIX Retail Analytics Brochure

BLIX RETAIL ANALYTICS

REAL-TIME ANALYTICS FOR THE PHYSICAL WORLD.

Shoppers with smart phones Smart phones emit anonymous WiFi ‘pings’ as they search for

WiFi networks.

Blix analytics The Blix dashboard gives insight into shopper numbers, visit duration and

return shopper patterns.

Millions are spent daily driving customers into retail stores. But do you know what happens next?

Blix does not require an app opt-in or any interaction by shoppers. Blix is anonymous and collects aggregate information on all shoppers.

WHAT ABOUT PRIVACY

All smart phones emit ‘pings’ when searching for WiFi connections. Blix captures, encrypts and stores these anonymous pings to provide reporting insights. No person-ally identifiable information is available in a WiFi ping.

The accuracy of Blix is dependent on the percentage of smart phone users who have their WiFi turned on and usually ranges between 50 - 80%; which is much higher than required for a statistical analysis.

HOW ACCURATE IS BLIX?

How Blix works

Blix enabled retailer Blix records WiFi pings

securely and sends them to the cloud for reporting.

blix.com.au Get in touch today blix.com.au

HOW BLIX WILL INCREASE REVENUE

Blix provides unparalleled insight into your retail network performance, in real-time.


REAL-TIME SPEND ATTRIBUTION

Blix measures direct cause and effect of marketing activity.

ROI & PERFORMANCE ANALYSIS

Blix enables you to measure, compare and rank your retail network.

VISIBILITY & ACCOUNTABILITY

Blix ensures your retail network is accountable.

CUSTOMER VISITATION & LOYALTY

Blix reveals location specific loyalty and customer trends.

Which are the top performing locations?

Which locations are best converting walk-in’s to sales?

Which locations are reporting walk-in traffic accurately?

How do the top performing locations differ from the rest?

What marketing activity drives high value customer walk-in traffic?

How many sponsored event attendees also visit your retail locations?

What is the ROI on sponsorship activity?

How does web activity relate to location foot traffic?

Why does a specific location have a high bounce rate?

Is labour aligned to customer activity for best ROI?

What are the busiest days of the week and times of the day?

Which locations under perform on customer KPI’s?

Which locations have the highest level of customer loyalty?

What percentage of customers return and how often?

How long do customers spend in each location?

What percentage of customers visit multiple locations?



CUSTOMER LOYALTY IN-STORE ACTIVITY

VISITATION TRENDSCONVERSIONS

Measure new vs returning visitors as well as time in-store for your retail outlets.

Evaluate dwell time, signage or window displays and in-store layout and marketing.

View visitation trends over time in relation to marketing activity.

Identify which campaigns, signage or retail outlets are converting the most sales.

WALK-BY CONVERSIONS

Analyse walk-by traffic conversions at each retail outlet and signage performance.

LIVE VISITORS

View live visitor numbers in your retail outlets by the second to get the pulse of your business.


VISITOR FLOW

RETAILER RANKING

Identify visitation patterns between your retail outlets.

Rank individual retailers in key metrics for performance analysis.



Blix Custom Analytics brings all the right data together.

By adding website analytics, CRM data and sales; Blix can provide top-to-bottom marketing and sales performance insights to easily enable you to identify exactly which elements of your marketing and sales are working, and which aren’t.

Think of this as an early warning system for your business. It enables you to identify how a marketing campaign is performing within hours of it going live, giving you the ability to modify your campaign before your budget is spent on an unsuccessful strategy.


REAL-TIME MARKETING SPEND ATTRIBUTION.


BLIX Retail Analytics Brochure

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