OGE Media Kit 2015
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Transcript of OGE Media Kit 2015
MEDIA PLANNER 2015
* Publisher's Data
Print Circulation Focused on Russia and Eurasia, Targeted to Decision Makers
Committed to Business Marketing in Eurasian Oil and Gas
Bilingual Format and a Circulation Targeting Decision Makers at Headquarters and Regionally
Print that Reaches Eurasia’s Remotest Regions
Oil&Gas Eurasia chairs the marketing
committee of the American Chamber of
Commerce in Moscow (AmCham).
OGE is a Sponsor of the Business
Marketing Association of Houston.
BPA Membership Applied for
November 2014
Oil&Gas Eurasia circulates 12,000 copies monthly (5,000 print, plus 7,000 digital) to professionals in Russia, Kazakhstan, Ukraine, Azerbaijan, Turkmenistan, wherever Russian is a regional business language.
Our bilingual, Russian and English language format makes OGE the perfect bridge between buyers and sellers doing business in Eurasia. OGE targets its circulation at decision makers and influencers, in executive and in middle management circles.
OGE is published 10 times a year, with issues combined in July-August and in December-January. OGE is distributed from Moscow within the first 15 days of the month.
Visit www.oilandgaseurasia.com and register for our Weekly Brief Newsletter to stay abreast of upcoming opportunities in 2015, including apps for tablet and mobile devices and a new digital version offering embedded media options.
By combining OGE's print, web and e-marketing list options, advertisers can significantly expand their reach.
CENTRAL REGION
NORTH WEST REGION
SOUTH REGION
URALS REGION
SIBERIA
FAR EAST
KievAstana
KAZAKHSTANUKRAINE
RUSSIA Adler
Anapa VOLGA-URALS
Astrakhan Volgograd Veliky Novgorod Kaliningrad
TIMAN-PECHORA Novorossiysk Orenburg Tyumen
Nadym Kogalym Perm Kazan WEST SIBERIA Samara
Saratov KOMI Chelyabinsk Ufa Omsk EAST SIBERIA Ekaterinburg Tomsk Barnaul SAKHALIN Vladivostok
Magadan Novy Urengoy Arkhangelsk Volgograd
TATARSTAN Vologda Noyabrsk
Murmansk St. Petersburg
PRINT SOLUTIONS
MEDIA PLANNER 2015
Oil&Gas Eurasia Editorial Planner 2015THEME EDITORIAL TECHNOLOGY
SERVICE & EQUIPMENT
IT BONUS CIRCULATION
January Valve Manufacturers and Import Substitution
2013 E&P Project Outlook for Russia and Central Asia
Undersea Welding, Arctic Technology for Land and Sea
Arctic Marine Vessels, Offshore Loading and Storage
Supply Chain Management and Logistics Support
Visit www.oilandgaseurasia.com for updates as new conference / exhibition opportunities are posted
FebruaryRussian Majors & Service Companies in the Middle East
Tight Oil & GasEnhanced Oil Recovery: Fracking & Chemical Methods; Proppant Technologies
Topsides & Top Drives: Equipment for Horizontal Drilling
Remote Communications, Data Transfer / Well Planning Software
Russia-CIS Executive Summit, Dubai; International Gas Technology Conference, Dubai
March Oilfield Services EquipmentDomestic vs. Foreign Manufacturing
Equipment Manufacturing: Price, Quality Standards & Quality Control
R&D Funding & Technology Transfer: Private Industry and Government Roles
Satisfying Russian Demand for Frac Fleets; Drilling Rigs; Pipes & Tubulars
Software for Reservoir Evaluation, Management and Production Optimization
SPE/IADC Drilling Conference, London; Russian-Asian Energy Summit, Singapore; Oil & Gas Supply Chain, NEFTEGAZSNAB, Moscow; TUROGE, Istanbul; SPE Arctic Technology, Copenhagen; Oil Processing & Transportation, Sochi; SPE Coiled Tubing, Well Intervention, Houston; World Heavy Oil Congress, Edmonton; EAGE Tyumen 2015, Tyumen, West Siberia; CIPPE, Beijing; GIOGIE, Tbilisi, Georgia; OMC 2015 (Offshore Mediterranean), Ravenna, Italy; HSE Oil&Gas, Moscow
AprilEURASIA OFFSHORE Internal Supplement for OTC - Black Sea, Caspian Sea & Arctic
Russian Petroleum Industry Investment Outlook & Impact of Sanctions on Russia's Standing with Global Rating Agencies
LNG Production and Transport Russia's Marine Industry
Software for Exploration Geophysics, Reservoir Analysis / Remote Communication and Data Transfer
Innovation in Measurement, Control and Automation of Oil&Gas Complexes, Sochi; Atyrau O&G Atyrau, Kazakhstan; OilTech Atyrau, Kazakhstan; RPEF Russia&CIS Project&Equipment Forum, Moscow; Russia Arctic Oil&Gas, Moscow; Russia &CIS BBTC Bottom of the Barrel Technology Conference; Pipeline Transport, Moscow; East Africa, Oil&Gas, LNG, Nairobi, Kenya; OTC, Houston
MayEurope as Russia's Chief Gas Export Market: Energy Mix and Long-Term Outlook
Pipeline Automation and SafetyFlow Assurance, Parafinization, Corrosion Control, Desulfurization
Advances in Welding – Advances in Valves – Monitoring, Control and Measurement Technology
IT for Remote Monitoring and Flow Control
Oil&Gas Technologies, Ufa, Bashkortostan; Workovers and Well Intervention, Gelendzhik, Russia; TGC Turkmenistan Exhibition, Ashgabat; OGU Uzbekistan Exhibition, Tashkent; Myanmar Oil&Gas; RPI Offshore Upstream, Moscow; Oi&Gas Industry Construction, NEFTEGAZSTROY, Moscow
June
OGE Anniversary Gala on the Moscow River
Nationalization vs. Privatization: Reinventing the Soviet Model
Production Optimization: Automation & Artificial Lift for Beam Pumps, PCP, ESP and more
International Certification of Oilfield Equipment (API, ISO and GOST)
Software for Intelligent Fields and Artificial Lift
EAGE / SPE International Conf & Exhibition, Madrid, Spain; RSF Russian&CIS Safety Forum, Samara, Russia; Caspian Oil&Gas, Baku; Global Petroleum Show, Calgary; SPE Heavy Oil Canada Conference, Calgary; China Downstream, China Technology and Markets Forum for Refining, Residue Upgrading & Petrochemicals, Beijing; MIOGE Conference & Exhibition (OGE publishes MIOGE Show Daily Newspaper), Oil & Gas Eurasia's 15th Annniversary Awards Dinner and Moscow River Cruise
PRINT SOLUTIONS
MEDIA PLANNER 2015
THEME EDITORIAL TECHNOLOGYSERVICE & EQUIPMENT
IT BONUS CIRCULATION
July Balkans ProfileEastern Europe's Evolving Relations with Russia
Technologies for Refining and Petrochemicals Industry
Plant Automation & Safety Smart Plant Automation Systems and Software
NOTE: July & August are published as a double issue and distributed at September Offshore oil and gas events including Offshore Europe in Aberdeen and RAO CIS in St. Petersburg; East Mediterranean Gas, Paphos, Cyprus.
AugustEURASIA OFFSHORE Supplement for Offshore Europe, RAO CIS, East Med Gas
Israel Onshore & Offshore Shale & the EnvironmentShale Development Needs in Poland and Ukraine
Software for Business Processes Fuel & Energy Complex of Ukraine (held in autumn)
SeptemberReserve Replacement: Forecasts and Prospects
Seismic Acquisition and Processing
Fracking, Proppants, Chemical Well Stimulation, Coiled Tubing Services
Equipment for Well Workovers, Sidetracking, Fracking
IT Solutions for Procurement and Logistics, IT for Well Construction and Modeling
South Russia Oil&Gas Krasnodar; Well Construction, Anapa, Russia; Moscow Refining & Petrochemicals Week OpEx Russia&CIS and RPTC, Moscow; Russian Regional Exhibitions in Tyumen, Surgut (Khanty-Mansiysk); SPE ATCE, Houston; Oil Sands Trade Show & Conference, Fort McMurray, Canada; Gas Mexico, Villahermosa, Mexico
October Kazakhstan ProfileInfrastructure: Assessing Costs in Pipeline & Mega Project Construction
Pipeline Maintenance Services: Pigging, Monitoring, Corrosion Control, Flow Assurance, Cleaning, Automation
China Profile Visualization Software for Pipeline Maintenance
OTC Brasil, Rio; Kazakhstan International Oil and Gas Exibition KIOGE, Almaty; Gastech, Singapore; Heavy Oil Latin America, Venezuela; RPI Services & Equipment for Russian Oil and Gas, Moscow
NovemberOFS Technology: What Exactly Does Russia Need from the West?
Bazhenov & Hard to Produce Reserves Update Fracking, Water Management
Multi-layer Fracking for Low Permiability Reservoirs
Frac Planning SoftwareAfrica OilWeek, Cape Town, South Africa; Romania Oil&Gas, Bucharest; Mangystau Oil & Gas, Mangystau, Kazakhstan; Nizhnevartovsk Oil&Gas Exhibition, Nizhnevartovsk, West Siberia; Unconventional, Moscow
DecemberOGE AWARDS ISSUE – Recognizing Innovation in the Oilfield
Regional Profile: Southeast Asia & Asia Pacific
Best in Services Best in Equipment Innovations Best in Class ITNOTE: December & January are published as a double issue distributed in late December.
PRINT SOLUTIONS
MEDIA PLANNER 2015
2015 Print Advertising Rates Color Display Ads - Cost Per Insertion (in $)
# of Insertionssize 1 x
3 x (15% discount)
6 x (25% discount)
10 x (30% discount)
Full Page 5,995 5,096 4,996 4,197
Half Page 3,995 3,396 2,996 2,797
2/3 Page and 1/2 Island
4,995 4,246 3,746 3,496
Quarter Page 2,436 2,073 1,827 1,584
2-Page Spread 8,993 7,644 7,494 6,296
Premium Placement
# of Insertionssize 1 x 3 x 6 x 10 x
Back Cover 9,204 7,824 6,903 5,983
Front Inside Cover 8,473 7,934 6,355 5,508
Back Inside Cover 7,780 6,613 5,835 5,057
Page Opposite Contents
6,495 5,521 4,871 4,546
Photoshop (EPS) and (TIFF) (300-350 dpi, CMYK, size-1:1, no unused selections
or paths). JPEG format with maximum quality (300-350 dpi, CMYK, size 1:1). Total
ink 300 percent.
Adobe Illustrator (AI) and (EPS) version up to CS5
All colors CMYK, all text in outlines, embedded graphics CMYK, 300-350 dpi,
size-1:1, according to publication size.
InDesign (INDD) version up to CS6
Include all fonts and graphic elements used in the file, remove all unnecessary
colors, all colors must be CMYK or compatible with CMYK Pantone. Provide color
printouts and technical instructions for materials sent as electronic files.
Files for Macintosh and OpenType fonts preferred.
No Adobe PageMaker and Corel Draw files. No photos in MS Word, PowerPoint,
GIF. Text files in MS Word for Windows without any graphic elements. Glossy prints
preferred to matte (size from 24x35 to 305x432 mm), color negatives (35 mm). No pho-
tos clipped from magazines or other printed materials.
E-mail advertising material as high resolution PDFs to
Print Advertising Modulespage size 205x280 mm
2 Page Spreadbleed 420x290 mmlive 382x246 mmTrim 410x280 mm
1 Pagebleed 210x290 mmlive 178x246 mmTrim 205x280 mm
2/3 Page178x167 mm
1/2 Page Spreadbleed 420x141 mmlive 382x123 mmTrim 410x136 mm
1/2 Pagehorizontal178x123 mm
1/2 Pagevertical89x246 mm
1/4 Pagevertical89x123 mm
1/4 Pagehorizontal178x62 mm
Print Technical Specifications
Prices shown are in U.S. Dollars. Payments made in Russian Rubles will be invoiced
in conditional units (Y.E.) at a rate of 45 Rubles to 1 USD. This policy is effective from
Nov. 15, 2014 – March 31, 2015 and will be reviewed at that time depending upon
currency fluctuations.
PRINT SOLUTIONS
MEDIA PLANNER 2015
Premium Print Advertising Modules(Special advertising options)
FRONT COVER LOOSE INSERTS
PACKAGING
BIND-IN INSERTS
INSIDE FRONT, BACK COVERS
Half-page flap (French Cover)Ad space – 1/2 + 1/2
BookletMagazine format or smaller
Bellyband Envelope with logo for mailing issues
Polybag, with logo
StickerAny form
Pop-up adsvarious shapes, perforated or creased (stand-up cards for calendars with logo, calendar of events, reference information with logo, etc.)
InsertIn form of ordinary sheet.Insert any shape, map or poster Folded, large format
Ordinary thick insertAd space – 1 or 2 pages
Ordinary gatefoldAd space – 3 or 4 pages(Single folded in half)
Three-page spread. Ad space – 3 pages
LOGO
Advertising rates in non-standard formats and other options to be negotiated.
CONTAACCTT YOOUR SALLEES AGGENT FFORR PRIICING
CONTAACCTT YOOUR SALLEES AGGENT FFORR PRIICING
PRINT SOLUTIONS
MEDIA PLANNER 2015
DIGITAL SOLUTIONS – WEBSITE
www.ooilanndgaaseurassiaa.comm
We Deliver A Niche Russian-Speaking Audience
OUR KEY METRICS
● PAGE VIEWS MONTHLY – 100,000
● UNIQUE VISITORS – 42,000
● RUSSIANS READ UP TO THREE PAGES PER VISITMore engaged than all other countries
● TECH TRENDS – THE ENTRY POINT FOR RUSSIAN VISITORSThis indicates a technologically-savvy engineering audience from Eurasia
● 70% OF TRAFFIC FROM RUSSIAN SEARCH ENGINES
READ US IN RUSSIAN OR ENGLISH – YOUR CHOICE!
Top Oil and Gas News for the
Eurasia Market Updated Daily
Registered Users Can Access Our 7-year Archive
In-house Analysis and Coverage by OGE Reporters
Russian Engineers Start Here!
Take Your Message to Our Audience
in Video!
Generate Leads with Our White Paper Section
SOURCE: GOOGLE ANALYTICS
Russia
United States
United Kingdom
Ukraine
Kazakhstan
India
Canada
Australia
Germany
Belarus
60%13%
7%
3%
5%
4%
3% 2% 2% 1%Oil and Gas Companies
Oilfield Service Companies
Equipment Manufacturers
Drilling Contractors
Geophysical Companies
Engineering Companies
Consultants
Others
3%
4%5%
18%
12%
54%
2%2%
Readership Breakdown by Country Who Reads Us?
MEDIA PLANNER 2015
DIGITAL SOLUTIONS – WEBSITE
Banner AdvertisingHOME PAGE
Position Pixel Size Cost / wk
# 1 Leader 728x90 $1,000
# 2 Accent 212x90 $1,000
# 3 Skyscraper 212x300 $1,000
# 4 Mid Leader 728x90 $1,000
# 5 Below Fold 212x90 $800
# 6 Below Fold212x300
(or longer)$800
# 7 Footer 728x90 $600
Contextual AdvertisingBanners fed into editorial by key
word
15% Upcharge
Per Month
White Papers Posting on Site $500
White Papers PlusDownload Data
Capture$800
Videos $1,000
CONTEXTUAL ADVERTISING
Oil&Gas Eurasia offers Internet-based contextual
advertising. Buy a bucket of key words. Your advertising
banners will automatically load into the lead positions on
any article where those key words are in the text.
Contact [email protected]
CPM RATES AVAILABLE
Safeguard your advertising investment
by negotiating a CPM rate (cost based
on 1,000 impressions) for your banner
advertising. Instead of paying a flat, per
month rate, you pay only for the actual
advertising impressions that are seen by
visitors to www.oilandgaseurasia.com.
To learn more, contact
tel: +31 6 279 903 96
10000,,0000 ppagge vviews!!p
INNER PAGE
Position Pixel Size Cost / wk
# 1 Leader 960x90 $1,000
# 2 300x150 $800
# 3 Mid Fold 300x600 $650
# 4 Footer 960x90 $500
Contextual Advertising
Banners fed into editorial by key
word
15% Upcharge
PAID CONTENT
Contact [email protected] for
information. Please provide a detailed
description of the nature of the content
to be supplied. Please note that all
advertorial content will be marked as
Paid Content.
perr monnth
MEDIA PLANNER 2015
DIGITAL SOLUTIONS – E-MARKETING
WEEKLY BRIEFEvery week OGE editors compile the most compelling news and technology into our weekly newsletter. OGE’s Weekly Brief are sent to a highly targeted list of opt-in subscribers.
Our Russian readers are especially engaged with OPEN RATESS OF 200% and CCLICK THROOUUGH raates off up to 4400%%
Your ROI can benefit in two ways● banner advertising● sponsored content
Contact [email protected]
We continually grow and clean our subscriber database to make sure your message reaches your target audience. 0 2,000 4,000 6,000 8,000 10,000
Combined Weekly Brief
Weekly Brief ENGLISH
Weekly Brief RUSSIAN
8,600
4,500
4,100
Direct E-Marketing Options
NEWSLETTER BANNER PRICING
Position Pixel Size Cost / wk
# 1 300x250 $1,000
# 2 300x150 $1,000
# 3 Footer 728x90 $700
CUSTOMIZED E-MAIL BLASTS
OGE Weekly Brief opt-in database $1,000
Customized list rental up to 10,000 emails $1,000
Weekly Brief Stats Digital Magazine Stats
SOURCE: GOOGLE ANALYTICS
0 1,000 2,000 3,000 4,000 5,000 6,000
Combined Digital magazine
Digital magazine ENGLISH
Digital magazine RUSSIAN
5,900
2,800
3,100
DIGITAL MAGAZINE SPONSOR
Position Pixel Size Cost / wk
# 1 300x250$2,000 per
month
VIRRAAL –– 300,,0000 REEEADDERSSperr monnth
SOURCE: GOOGLE ANALYTICS
MEDIA PLANNER 2015
We also offer exhibition marketing packages customized to your needsCASE STUDY: A Texas-based oilfield service company in 2011 asked us to create a buzz around their new Moscow representation office. Our package included: organization of technology seminars at their stand; promotion of the seminars through web and print media (including media planning in niche engineering journals), editorial and advertising presence in OGE’s June issue, and distribution of invitations to the client’s stand by our “Red Army”. RESULTS: A list of qualified sales leads with full demographic details and visits from decision makers from prospective Russian clients with whom our client had previously had no contact. The client returned for a similar program in 2012 and will again be repeating its MIOGE marketing with OGE in 2015.
Go Global & Save Money by Translating & Printing Your Collateral in RussiaOGE can translate, layout and manage printing of your corporate brochures and other collateral. Call us for a quote. Our bilingual, multi-cultural team can also design and translate (localize) your website and manage your Russian URL.
MIOGE 2015 Special PackagesBoasting more than 40,000 visitors and over 1,000 exhibitors from throughout the world, MIOGE is Russia’s premiere Oil & Gas Industry Exhibition and Conference. No publication does MIOGE like Oil & Gas Eurasia. With 8,000 copies distributed throughout the show by the OGE “Red Army”, your brand will be hard to miss. Compare OGE’s June issue to any of our competition and you’ll notice that hands down, OGE attracts more Russian advertising than any other. Why? Russians know OGE because it is the only foreign-owned publication actually based in Russia and so Russians trust us. Contact your OGE Sales Rep for special rates on OGE + MIOGE Show Daily packages.
MARKETING SOLUTIONS
Celebrate With OGE on our 15th Anniversary Dinner Cruise on the Moscow River during MIOGE! Contact Sales for Sponsorship Opportunities!
MEDIA PLANNER 2015
MOSCOW OFFICE10 1st Kozhevnichesky Lane,
Bldg 2, Suite 417
115114, Moscow, Russia
tel.: +7 499 678 2553
fax: +7 499 678 2554
Pat Davis Szymczak,
Publisher
Alexander Popov,
Commercial Director
Marina Alyoshina,
Russian Sales
HOUSTON OFFICE Galleria Tower One
2700 Post Oak Blvd.,
Suite 1400
Houston, TX 77056
tel.: +1 832 369 7516
fax: +1 281 657 3301
Toll Free in the U.S.:
+1 866 544 3640
INTERNATIONAL SALESZoe Morris
EUROOPPE, CCANADDA
Office tel: +31 20 846 80 84
Mob.: +31 6 279 903 96
Georgia Williams
RUSSSIIAA, UUNITEDDD STAATES,, EEUROPE
Mob.: +1 262 345 7663
Pat Davis Szymczak
CHINAAA, ASSIA, SOOUTH AMEERRICAA
Mob.: +7 925 518 4441
Contacts:
www.oilandgaseurasia.com
www.oillaanddgaseeurasia.coom
