OFFICIAL TOC TITLE: Using Optimized Book Landing Pages to Convert Interested Readers into Book...

OFFICIAL TOC TITLE:Using Optimized Book Landing Pages to Convert

Interested Readers into Book Buyers

TRANSLATION:

Come on people.

Let’s make engaging, effective, comprehensive Landing Pages for our

books!

Neil Levin - EverPub.comNeil Levin - EverPub.com

book landing page take-aways

1. Build Names

2. Currency

3. Free

4. Multi-media

5. Lean

6. Friction freeEverPub.comEverPub.com

EverPub.comEverPub.com

who is coming to your website?…and why?

B2BPublishing community – retailer, wholesaler, rights – information seekers

Media – contact information, general information

B2CImpulse – just wandering throughDestination – seeking a specific book....Either way – they need the same things

B2C landing pages

They want to: • answer a question or learn about

your book or program

You want to:• engage the visitor, the longer they are on the site the better• build a following• capture a name• sell a book

“What’s new” includes more than just new books. It includes events and projects.

Daily TV programs – posted on YouTube


Sub-home page for browsing

Different sort approaches


Interweave book landing page

Long page goes beyond the fold but has many strong components


Perfect amount of copy

TOC with copy

Look inside via Scribd

Vast majority of page devoted to book, not corporate use


Author information

Other title suggestions

Reviews – Amazon and print

Trust emblems for direct purchasing


Press Release

Preview

Multiple purchase options

Author info w picture

Reviews

Media contact info

Facebook and Twitter

Discussion Wall


PoliPointPress home page

Blog

Newsletter signup

Download


Strong metadata

Video

Amazon reviews

Additional book suggestions

Look inside

TOC


Endorsements

Additional links

Facebook

Hi % of page devoted to book, not toolbars


EverPub book landing page

All important metadata

Video

Social media links: Facebook, Twitter, LinkedIn, blog

Reviews

Author bio

Author contact information with separate blog, FB, and Twitter accounts

Downloadable files


SEO embedded in design

Next author appearance


Related website links

Look inside

Share

Print

Prominent BUY button


Audio player and download

Press & customer reviews

Additional book suggestions

Customer wall


KOGAN home page

Video

News headlines

Free! Free! Free!

Easy navigation

Clean, practical design


Free marketing & sales resources are used as a way to build their newsletters and direct marketing program

Random House Book landing page

Previews

Separate author section

Reviews

Discussion

Great information but you need to link off of the page to get to it

making effective book landing pages

Use search engine optimization

Use all 5 tools available on your book page: layout, text, images, audio, and video

Currency – use social media

Give to get – freebies or samples

Go for the comprehensive, clean, and uncluttered design


OFFICIAL TOC TITLE: Using Optimized Book Landing Pages to Convert Interested Readers into Book...

Documents

Transcript of OFFICIAL TOC TITLE: Using Optimized Book Landing Pages to Convert Interested Readers into Book...