New Book with Scoblewearcam.org/mcdonalds_news/Draft TOC for Age of...09/08/2012 Draft TOC for Age...

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09/08/2012 Draft TOC for Age of Context, My New Book with Scoble - Forbes 1/4 forbes.com/sites/shelisrael/…/age-of-context-a-draft-toc-for-my-new-book-with-scoble/ FREE TRIAL ISSUE Help | Connect | Sign up | Log in I announced a couple of weeks back that I am collaborating with Robert Scoble on a new book, whose working title is The Age of Context: How it Will Change Your Life & Work . At that time I said we would be posting interview notes and early chapter drafts on this site as well as at Scobleizer.com . Below is a draft of our Table of Contents. It will serve as our roadmap as we write this book. We are posting it for several reasons. One, of course, is that we hope to stir up interest in what we are doing. But of equal importance is that we hope you may have some ideas about companies or content that we should include in Age of Context, and third, we strongly believe that your feedback will help us write a better book. So give it a look, and let us know what you think. You can leave a comment here or email me if you choose. Age of Context Extended Table of Contents Forward TBD Introduction. Over the freaky line. We begin by telling the story of Dr. Steve Mann, father of the wearable computer, who was forcefully thrown out of a Paris McDonald’s because he was wearing his visionenhancing wearable computer. Our key point is that new technology makes people more than a little uncomfortable. Wearable glasses, such as Mann was wearing or like Google : Project Glass is preparing ‘cross the freaky line.’ We Most Read on Forbes TECH | 7/30/2012 @ 10:29AM | 2,176 views Draft TOC for Age of Context, My New Book with Scoble NEWS People Places Companies Follow (43) Shel Israel, Contributor Writer. Consultant. Speaker. Presentation Coach. Nice guy. 10 Smart Things I've Learned from People 10 Smart Things I've Learned from People Who Never Went to College Who Never Went to College +56,897 views A Photo Retrospective of the Games Developers A Photo Retrospective of the Games Developers Say Zynga Has Cloned Say Zynga Has Cloned +55,124 views The 10 Reasons Why We Fail The 10 Reasons Why We Fail +27,268 views Why Google's Nexus 7 And Microsoft's Surface Why Google's Nexus 7 And Microsoft's Surface Tablets Will Beat The iPad Tablets Will Beat The iPad +21,227 views Beware, Tech Abandoners. People Without Beware, Tech Abandoners. People Without 28 64 3 comments, 2 calledout + Comment now New Posts New Posts Most Most Popular Popular 10 Reasons Why We Fail Lists Lists America's Top Colleges Video Video Driving The Bugatti

Transcript of New Book with Scoblewearcam.org/mcdonalds_news/Draft TOC for Age of...09/08/2012 Draft TOC for Age...

Page 1: New Book with Scoblewearcam.org/mcdonalds_news/Draft TOC for Age of...09/08/2012 Draft TOC for Age of Context, My New Book with Scoble - Forbes forbes.com/sites/shelisrael/…/age-of-context-a-draft-toc-for-my-new-book-with-scoble

09/08/2012 Draft TOC for Age of Context, My New Book with Scoble - Forbes

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FREE TRIAL ISSUE Help|Connect|Sign up|Log in

I announced a couple of weeks back that I am collaborating with Robert Scoble on anew book, whose working title is The Age of Context: How it Will Change Your Life& Work.

At that time I said we would be posting interview notes and early chapter drafts onthis site as well as at Scobleizer.com. Below is a draft of our Table of Contents. Itwill serve as our roadmap as we write this book.

We are posting it for several reasons. One, of course, is that we hope to stir upinterest in what we are doing. But of equal importance is that we hope you may havesome ideas about companies or content that we should include in Age of Context,and third, we strongly believe that your feedback will help us write a better book.

So give it a look, and let us know what you think. You can leave a comment here oremail me if you choose.

Age of ContextExtended Table of Contents

Forward

TBD

Introduction. Over the freaky line.

We begin by telling the story of Dr. Steve Mann, father of the wearable computer,who was forcefully thrown out of a Paris McDonald’s because he was wearing hisvision­enhancing wearable computer. Our key point is that new technology makespeople more than a little uncomfortable. Wearable glasses, such as Mann waswearing or like Google: Project Glass is preparing ‘cross the freaky line.’ We

Most Read on Forbes

TECH | 7/30/2012 @ 10:29AM | 2,176 views

Draft TOC for Age of Context, MyNew Book with Scoble

NEWS People Places Companies

Follow (43)

Shel Israel, ContributorWriter. Consultant. Speaker. Presentation Coach. Nice guy.

10 Smart Things I've Learned from People10 Smart Things I've Learned from PeopleWho Never Went to CollegeWho Never Went to College +56,897 views

A Photo Retrospective of the Games DevelopersA Photo Retrospective of the Games DevelopersSay Zynga Has ClonedSay Zynga Has Cloned +55,124 views

The 10 Reasons Why We FailThe 10 Reasons Why We Fail +27,268 views

Why Google's Nexus 7 And Microsoft's SurfaceWhy Google's Nexus 7 And Microsoft's SurfaceTablets Will Beat The iPadTablets Will Beat The iPad +21,227 views

Beware, Tech Abandoners. People WithoutBeware, Tech Abandoners. People Without

28

64

3 comments, 2 called­out + Comment now

New PostsNew Posts Most Most PopularPopular10 Reasons Why We Fail

ListsListsAmerica's Top Colleges

VideoVideoDriving The Bugatti

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explain that wearables are just a tiny tip of a very large iceberg and will imminentlytransform our lives and work as we know it.

In the new age, all things will connect and talk to each other and to you. Yourtoothbrush will tell you when you have a cavity. Paraplegics will walk on robots thatknow where you intend to go and your personal calendar will notify your colleaguesthat you are running late without you doing anything.

This is a book, our intro explains, about a great many innovative technologies thatare simultaneously converging on the marketplace in the next half dozen or so yearsand like the bullies who confronted Mann may freak you out at first. Our book is toexplain what is happening, how and why it is happening and let you understand thatwhile there are many problems and unanswered questions, what is happening isremarkably to your advantage and enjoyment.

Chapter 1. The Six Pillars of Context

First, there was a static web of sites that looked pretty much like corporatebrochures. Then came the social web, where people could talk with each other andshare and recommend relevant content. Now comes the Contextual Web, where thetechnology understands who is visiting them, understands your preference and canpredict what you want from them. There is a humanizing quality to the technology,which can be eerie, at times and extremely useful at others.

This new Web is in the final stages of development and is taking rapid form as if itwere some sort of solar system that had just experienced a very big bang. It hastaken a very long time to reach this late formative phase. Six underlying technologythemes are supporting the new Contextual Web.

We call them the Six Pillars. They are:

The Internet of Things. Sensors are little devices that detect or measure such physicalphenomena such as light, motion, temperature, radiation, vibration, etc., then they eitherrecord or transmit findings to a control instrument. They are usually pretty simplemechanical devices, such as a timer on a sprinkler system or a trigger in a homethermostat. They are being installed everywhere from neighboring planets where they maybe searching for life, in our cars and phones, at traffic signals, in spy satellites and in placeand places that may surprise you, such as buoys, drawbridges, workout shoes, lamps andtoasters, to name a few. Soon they will be reporting on what’s happening on every squareinch of the developed planet and beyond the frontiers of outer space and deeper in the oceanthan humans can go. Through innovations in Wi­Fi and Bluetooth, these devices will soonbe talking to each other, sharing data and redistributing it to the people who are likely tocare.

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The author is a Forbes contributor. The opinions expressed arethose of the writer.

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Author of four books including Naked Conversationsand Twitterville; Communications consultant for morethan 25 years; frequent keynote speaker, andpresentation coach.

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Comments

I am not sure I agree that social values have changed since our ancestors were living incaves, even if our behavior has. We still believe in feeding our families and protectingour young, teaching them what we know, defending against predators, etc. All that haschanges is the tools we use.

Reply

This book sounds great! I’d like to read about using big data building personalization context,about how someone designs contexts using internal data mixing external data (only big companieswith big investments on intelligent tools or also small companies could use these models…)Thank a lot Shel

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