E-Book Rental Model Nick Ruffilo TOC Frankfurt 2010.
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Transcript of E-Book Rental Model Nick Ruffilo TOC Frankfurt 2010.
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E-Book Rental ModelNick RuffiloTOC Frankfurt 2010
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*Source: FeedFliks.com
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*Source: FeedFliks.com
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*Source: FeedFliks.com
~750k
~1.1M
~2M/1.25M
~2.5M/4.5M
~1.5M/7.5M
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• ~9M based on sample size of FeedFliks.com Users
• Netflix has ~16M Subscribers
• Netflix spent $117M in the first 6 months of 2010 on streaming
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Other Industries With Rental:• Movies• Video Games• Cars• Fashion Accessories• TV Shows (through iTunes)• Christmas Trees
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• 49% of e-reader owners claim to buy more books
• 7% of e-reader owners claim to buy less
Source: L.E.K. Consulting
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The Right of First Sales Doctrine
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No Right of First Sale
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Goal of Publishing:
Make a Profit
1 sale at $1,000=10 sales at $100=100 sales at $10=1,000 sales at $1=10,000 sales at $0.10
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Cost Saving: Physical Inventory
Average 4 uses per copy amongst complete catalog
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Rental Shifts the Long Tail
33% of rentals are from the bottom 80% of the catalog
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Goal of Publishing:
Make a Profit
1 sale at $1,000=10 sales at $100=100 sales at $10=1,000 sales at $1=10,000 sales at $0.10