NYIM EXECUTIVE CERTIFICATE SERIES

NYIMACCELERATEDMINI MBA

nyimexec.com/minimbaEMPOWERED TO ACT. MOTIVATED TO MAKE A DIFFERENCE. Executive Education

Overview

The NYIM Accelerated Mini MBA program acts as a navigation tool for high-potential functional experts withprogressive experience in their functional area and equips them with a general management perspective.Throughout the program participants will evaluate strategies on how to increase productivity, better managepeople and handle human resource issues. They will also explore the basics of financial and managerial ac-counting, understand how to assess their organization from an economic, financial and market perspective to support better decision making.

Practically focused, The Mini NYIM program is designed to raise one’s levels of self-awareness and build theirstrategic management, marketing and finance knowledge and skills – all critical success factors for effective general management!

REALISE YOURMANAGEMENT POTENTIALThe NYIM Accelerated Mini MBA program acts as a navigation tool for high potentialfunctional experts with progressive experience in their functional area and equips them with a general management perspective.

Throughout the program participants will evaluate strategies on how to increase productivity, bettermanage people and handle human resource issues. They will also explore the basics of financialmanagement, understand how to assess their organization from an economic, financial and marketperspective to support better decision making.

Practically focused, The NYIM Executive Mini MBA certificate is designed to raise one’s levels of self-awareness and build their strategic management, marketing and finance knowledge and skills – all critical success factors for effective general management. To earn The NYIM Executive Mini MBAcertificate, candidates must complete the following six (6) courses:

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Management Skills for Managers

Corporate Finance Principles

Strategic Marketing Management

Sales and Marketing Information Management

Mastering Business Communications

Competitive Business Strategy

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> Identify, replicate, and nurture high performance behaviors.

> Organize a strategic framework to develop sustainable strategies.

> Gain a better unerstanding of how your business generates growth and value.

> Develop critical thinking skills and financial acumen to excel in decision-making.

> Generate superior customer insights for more effective marketing management.

> Become a more confident manager with new knowledge, skills and self awareness- ready for new responsibilities.

WHO SHOULD ATTEND:

The NYIM Executive Mini MBA program is designed for high potential, highly motivated professionals;new managers; practitioners with management potential; experienced junior-level managers needinga boost.

Recent graduates of any subject who are unlikely to have a postgraduate business degree, such as an MBA, will also benefit from this program.

PROGRAM BENEFITS

4321

Our Commitment

UnsurpassedLearning

Environtment

The NYIM Executive MiniMBA program is designed for

high potential, highly motivatedprofessionals; new managers

practitioners with management potential; experiencedjunior-level managers

needing a boost.

Flexibility and Accessability

Participants are ableto follow the program

regardless of their geographiclocation, travel schedules and current

job responsibilities. The executive design of our programs allow

participants to immediately apply the skills they learn and solve

real world problems.

Authoritative Faculty and

Industry Experts

Our programs reputationrests largely on the talent

of our program’s instructors.All our senior faculty are teaching at

leading business schools witha minimum of over ten years

of university and corporate education experience.

Rigor & Relevance = ROI²

We go beyond connecting theoryto practice. We connect theory toyour practice so you can become

conversant in the latest thinking about how to lead a business and achieve

meaningful and real results.

FACTS98% of those taking NYIM classes would recommend themto others.4.5 is the average course evaluation out of 15.21 years of experience on average in university/corporateeducation for our faculty.30+ features for a collaborative learning environment.40+ live contact hours on average required for ourCertificate Programs.2 months or less is the average length of our certificates

The 7X7 Maze Learning ActivityMaze is an experiential learning activity allowingparticipants to explore leadership action that creates ashared collective vision. It challenges participants to move from an individual “I can do it”perspective toleveraging a network of peer leaders, to shareinformation, hold each other accountable, build trust,navigate through complexity and explore the true value of a leadership network.

PROGRAM HIGHLIGHT

TUITION

Program Fee: $3,700

The cost of the program includes tuition, instructionalmaterials, personalized assessments, breakfast and lunch.Accommodations are not included.

NYIM Executive Mini MBA

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> Introduction to corporate finance> Basic finance concepts> Reviewing an annual report> Operational budgeting> The time value of money> Measure management performance> Interpret and evaluate financial information> Value based management

> Introduction to marketing> Competitive framework and marketing mix> Segmentation and targeting> Customer value management> Positioning and product/service life cycle> Price and placement/distribution> Building and managing strong brands> Brand Measurement> Marketing strategy and planning

> Introduction to management> The role as a manager> Organizing business resources> Creating a motivating environment> Motivating for enhance productivity> Delegation, performance and team development> Managing organizational change> Managing time effectively> Develop and action plan

> Leadership vs management> Influence and persuasion> Decision making tools for leadership> Establish or regain credibility> Sell your ideas and implement change

> Maximizing people’s performance> High performance coaching> Managing your own development> Benefits and limitations of teamwork> Recognizing and creating effective teams

FINANCIAL MANAGEMENT MARKETING IN ACTION

MANAGEMENT

LEADERSHIPPEOPLE AND PERFORMANCE

BUSINESS STRATEGY> Introduction to strategy> Mission, aims and objective setting> Strategy definition and formulation> The analysis phase, The creation and selection process> Developing your strategy> Impact of financial drivers> The deployment phase

Guest Speaker: Ozzie Divinere, CEO of Forward Metrics –a California-based technology company – joins the class live via video conference to share expertise in PerformanceMeasurementExercise: Annual report examination and analystinterpretation

Assessments: Checklist and Innovation mapping exerciseSpeaker: David Corbin, influential speaker and author - will be joining live via videoconference from USA to share expertise and facilitate group discussion in building and managing brands.

Assessments: An individual assessment developed by a leading consulting company on Leadership styleActivities/Case Studies: 1. Introduction of the weekly planner tool2. Examination and group discussion of Daniel Pink studiesabout Motivation

Assessments: Introduction to GROW modelActivities: Peer coaching and practice real-world scenarios groupwork

Exercise and Assessment: The influence strategies exercise is aquick and easy individual assessment from a Leading consultingcompany that identifies strategies, evaluates effectiveness, andstretches the ability to impact othersCase studies and activities: Navigating the maze activity:Video and discussion regarding cluster building and change fromMatt Church

Activities/Case Studies: 1. Mission & vision development tool2. Action phase of innovation mapping activity3. Case study on company splitting for profit enhancement(Bayer/HP) company splitting for profit enhancement4. Boeing implementation case study

PROGRAM LEADER

> ADP

> Ann Taylor

> AT&T

> Bank of America

> Boeing

> British Telecom

> Campbell's

> Coca-Cola Company

> Colgate-Palmolive

> Duane Reade

> Eataly

> eBay

> Google

> Hertz

> Holland & Knight

> Kroger

> L'Oreal

> Nordstrom

> Pfizer

> Publix

> Safeway

> Saks Fifth Avenue

> Target

> TD Bank

> Unilever

> Virgin Megastores

> Walmart

> White & Case

OUR CLIENTSAt New York Institute of Management Executive Education we work hard to ensure that your organiza-tion’s investment in human capital results an immediate and significant return. Our world-class executive programs are designed to meet the learning and development needs of major companies in manyindustries. NYIM has recently powered the performance of:

Axel Meierhoefer is an internationally renowned leadership expert and peopledevelopment strategist. His knowledge and inspirational brilliance has helpedthousands of managers and professionals to build new skills and achieve best of self and business performance. Axel is regularly consulting Fortune 100 and their teams to address their leadership development priorities and facilitate organizational change initiatives. His clients include companies like GE, Johnson & Johnson, Estee Lauder, Siemens, Merck, Bayer, Boeing, Verizon, and State Farm among others. He is also faculty at the American Management Association where he is delivering leadership and management courses in San Francisco, CA.

Axel’s real-world teaching style creates an enjoyable and challenging learningenvironment, utilizing best-in-class industry practices, interactive learning games and role-play activities. Axel holds a Ph.D. in Leadership and Change, and a MA inOrganizational Management from Antioch University.

“An excellent program that offers the opportunity to expandbusiness thinking beyond the current state. I will definitely attend

another NYIM program.”

New Business Development Manager, Google Inc

NYIM Executive Education

Customised ProgramsWhy not consider a program that is fullycustomised for your organisation? We partner with organisations to co-design programs that meet your specific learning and businessdevelopment needs. Our clients span the private, public and not-for-profit sectors across North America and Middle East.

Executive CoachingWe offer Executive Coaching through many of our programs and also as a standalone service for one-on-one or group development. Coaching improves knowledge retention and results in more effective learning application back in the workplace.

Open ProgramsOur Open Programs offer intensive executive development across a diverse range of business competencies. Whatever your career stage or aspirations, there is a program to suit your needs. Select your next program from our

portfolio.

Visit us at nyimexec.com to find out more.

About usNYIM is an executive education organization that is pioneering new approaches to flexiblecorporate learning which connect practitioners to capture knowledge, build skills, solveproblems and generate innovative business ideas. Throughout our programs practitioners will be immersed in management development simulations that will challenge their current judgment, disrupt their ordinary ways ofconducting business, and introduce them to new and unexpected ways of thinking.

LEADERSHIP

AUTHENTIC LEADERSHIP DEVELOPMENT

EMERGING LEADERS

FIRST LINE LEADERS

HIGH IMPACT LEADERSHIP

THE DIRECTOR AS STRATEGIC LEADER

MANAGEMENT

NYIM ACCELERATED MINI MBA

MINI MASTER IN RETAIL MANAGEMENT

PROCUREMENT MANAGEMENT

VIRTUAL & REMOTE TEAMS

MARKETING

INTEGRATED DATA DRIVEN MARKETING

CERTIFICATE IN MARKETING MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT

THE WALLET ALLOCATION RULE

SALES

RETAIL LEADERS CIRCLE

CERTIFICATE IN SALES LEADERSHIP

CUSTOMER RELATIONSHIP

KEY ACCOUNTS

PROFESSIONAL SELLING

RETAIL LEADERS CIRCLE US

RETAIL LEADERS CIRCLE DUBAI

NYIMACCELERATED

MINI MBA

REGISTER NOW

Call: +1 212 380 8560 | Email: exec.programs@nyimexec.comWebsite: www.nyimexec.com