NYIM EXECUTIVE CERTIFICATE SERIES

Mini Master inRETAILMANAGEMENT

nyimexec.com/mmrmEMPOWERED TO ACT. MOTIVATED TO MAKE A DIFFERENCE. Executive Education

OVERVIEW The retail industry is changing at a pace never before experienced and the differences in the skill-set required to be a “complete retail manager” versus that to be a specific retail specialist are dramatic.

Retailers today deal with increased levels of competition, market sophistication, the growth of the internet, new forms of technology and consumers who are looking for better value together with higher quality service. Staying on top requires retail professionals to be nimble, analytical and educated with regard to the challenging and ever-changing retail environment.

The Mini Master in Retail Management (MMRM) has been co-designed by leading retail academics and senior practitioners from the retail industry to address these challenges. This program will expose participants to learn not only about the strategic approaches to challenging situations, but also about the hands-on, tactical implementations of these strategies.

Led by Prof. Nitin Sanghavi, each highly-focused learning session features fresh insights, ground-breaking practices, interactive discussions, and real-world examples from leading retailers who have been pioneers in the retail industry.

> Gain a big-picture perspective for driving results across your retail organization.

> Understand how digital is transforming retail and examine winning online retail models.

> Master modern industry practices and develop leadership skills to drive your business forward.

> Think more strategically about your company and better prepare for the demands of key company roles.

> Examine the trends that are reshaping the retail ecosystem and evaluate innovative strategies that

retailers around the world are using to address them.

> Learn about disruptive business models, big data, rapid response supply chains, price models, customer

experience, and the blurring of online and offline channels.

PROGRAM BENEFITS

FOUR STRATEGIC MODULES

2

3

4

High-Performance Management Module one enables participants to understand their role within the wider business and helps them develop the vital skills required to effectively lead their team and meetorganizational targets and expectations.

Accelerating Marketing Performance This module examines new perspectives into the retail marketing discipline as well as acomprehensive framework that presents marketing as a value creating process.

Driving Retail Performance Through analysis of the retail operations front, this module exposes participants to best-in-class practices, critical skills and knowledge necessary to drive profitable and sustainable business performance.

Contemporary Retailing and Next Steps The module provides participants a strategic look of the retail market and the best methods to win in the highly competitive sector. It also develops them as “complete managers”, not just specific retail specialists.

“This program far exceeded my expectations! The leadership skills development portion combined with the best and next retail practices was brilliant.”

Director, Customer ExperienceNordstorm

HIGH-PERFORMANCEMANAGEMENTWinning Management Skills

• The role as a leader • Core management competencies • Planning and organizing resources • Influencing and persuasion • Effective floor supervision/direction

Team Management and Performance

• Delegation, performance & team development • Responsibility and accountability • Decision making tools for management • Effective team meeting management • Stress management and team’s moral

ACCELERATING MARKETINGPERFORMANCERetail Marketing and Brand Building

• Retail marketing and communication • Competitive retail framework and marketing mix • Developing strategies for store branding • Evaluating brand performance • Pricing and placement for improved turnover

Building Customer Centricity

• Importance of customer centricity • Develop and manage customer centricity • The check list for winning customer centric business • Keeping it going

High-Performance Customer Management

• Strategies for developing lifelong customers • Three key areas of focus - CSM, CEM, CRM • Developing right processes, systems and mind-sets • Optimizing business performance

2

3 DRIVING RETAILPERFORMANCEImproving Operational Results

• Planning, coordinating & managing the store • Supply chain, logistics strategy & management • Improving in-store operations • Human resource strategies and organization • Attract, develop and retain quality people

Retail Financial Management • Introduction to retail financial management • Financial analysis & development of KPIs • Measuring and reporting store performance • Store/department budgeting and planning • Effective financial decision making

CONTEMPORARY RETAILAND NEXT STEPSSuccess Factors in Retailing

• The modern retail manager • Global retailing: characteristics and trends • The Retail Landscape in the Region • Customer, shopper and consumer • Retail channels, concepts and business models

New Frontiers of Retail Management

• Extending retail beyond the store • eCommerce and multi-channel models • Service, focus and touch points • Trends and implications • Retail shopping in the future

Develop Your Action Plan

4

Effective Merchandise Management

• Organizing buying by categories • Domestic and international sourcing • Sales and inventory turnover • Analyzing merchandise performance

Program Fee: $2,950

EXECUTIVE CERTIFICATE

NYIM awards an executive certificate upon successful completion of the program.

Prof. Nitin Sanghavi Professor of Retail Marketing and Strategy, Manchester Business School (MBS) Director, The Retail Centre, MBS Visiting Scholar, Harvard Business SchoolProfessor Sanghavi is recognized as one of the world’s foremost experts on retailstrategy and marketing. He joined MBS in 1985 and he has since taught on and directed a range of executive education programs for retail, retail-related, service and FMCGorganizations, as well as teaching on Full-time and Executive MBA programs. He was the founder and now director of the MBS Retail Centre –one of the largest provider of retail executive education in the world, operating across five continents and in more than 40 countries. An internationally acclaimed teacher and conference speaker, Professor Sanghavi has published widely on retail strategy, franchising, internationalisation, international marketing and consumer marketing, and is a frequent speaker at several national and international conferences. He is/has been elected Life Fellow of the Royal Society of Arts, Commerce and Manufacturing, a member of the International Society of Franchising and American Collegiate Retail Association. He has also been special advisor to the World Bank on retailing. As a consultant and management educator, Professor Sanghavi has worked for companies as diverse as Horton Department Stores, Sacks 5th Avenue,Marshall Fields, Tesco Stores,Selfridges, Coca-Cola Company, Cadbury Schweppes, Asda, Walmart, BP Retail, Shoppers Stop (India), AS Watson, Harrods, Alshaya Group, Al-Futtaim Group, Kellogg, TATA Retail, Jaeger, Adidas, Marks & Spencer, The Little-woods Organization, IBM Europe, National Retail Federation (USA), Hong Kong Retailers’ Association, Japanese Retailers’ Association, Department Store Group in Egypt, Singa-pore Retailers’ Association and Indonesian Retailers’ Association

Professor Sanghavi also acts as a non-executive director for several retail and retail-re-lated organizations in Europe and India (including both the largest department store and one of the leading Hypermarket chains in India) and is strategy advisor to the boards of several blue-chip retail and service organizations in Europe and India.

PROGRAM LEADER

> ADP

> Ann Taylor

> AT&T

> Bank of America

> Boeing

> British Telecom

> Campbell's

> Coca-Cola Company

> Colgate-Palmolive

> Duane Reade

> Eataly

> eBay

> Google

> Hertz

> Holland & Knight

> Kroger

> L'Oreal

> Nordstrom

> Pfizer

> Publix

> Safeway

> Saks Fifth Avenue

> Target

> TD Bank

> Unilever

> Virgin Megastores

> Walmart

> White & Case

OUR CLIENTSAt New York Institute of Management Executive Education we work hard to ensure that your organiza-tion’s investment in human capital results an immediate and significant return. Our world-class executive programs are designed to meet the learning and development needs of major companies in manyindustries. NYIM has recently powered the performance of:

NYIM Executive Education

Customised ProgramsWhy not consider a program that is fullycustomised for your organisation? We partner with organisations to co-design programs that meet your specific learning and businessdevelopment needs. Our clients span the private, public and not-for-profit sectors across North America and Middle East.

Executive CoachingWe offer Executive Coaching through many of our programs and also as a standalone service for one-on-one or group development. Coaching improves knowledge retention and results in more effective learning application back in the workplace.

Open ProgramsOur Open Programs offer intensive executive development across a diverse range of business competencies. Whatever your career stage or aspirations, there is a program to suit your needs. Select your next program from our

portfolio.

Visit us at nyimexec.com to find out more.

About usNYIM is an executive education organization that is pioneering new approaches to flexiblecorporate learning which connect practitioners to capture knowledge, build skills, solveproblems and generate innovative business ideas. Throughout our programs practitioners will be immersed in management development simulations that will challenge their current judgment, disrupt their ordinary ways ofconducting business, and introduce them to new and unexpected ways of thinking.

LEADERSHIP

AUTHENTIC LEADERSHIP DEVELOPMENT

EMERGING LEADERS

FIRST LINE LEADERS

HIGH IMPACT LEADERSHIP

THE DIRECTOR AS STRATEGIC LEADER

MANAGEMENT

NYIM MINI MBA

MINI MASTER IN RETAIL MANAGEMENT

PROCUREMENT MANAGEMENT

VIRTUAL & REMOTE TEAMS

MARKETING

INTEGRATED DATA DRIVEN MARKETING

CERTIFICATE IN MARKETING MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT

THE WALLET ALLOCATION RULE

SALES

RETAIL LEADERS CIRCLE

CERTIFICATE IN SALES LEADERSHIP

CUSTOMER RELATIONSHIP

KEY ACCOUNTS

PROFESSIONAL SELLING

RETAIL LEADERS CIRCLE USA

RETAIL LEADERS CIRCLE DUBAI

MINI MASTERin RETAIL

MANAGEMENT

REGISTER NOW

Call: +1 212 380 8560 | Email: exec.programs@nyimexec.comWebsite: www.nyimexec.com