#Nuit2015 : Monica Menghini DASSAULT SYSTEMES marketing in the age of experience
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MARKETING IN THE AGE OF EXPERIENCE July 2, 2015 | Paris | FRANCE Executive Vice President, Chief Strategy Officer Dassault Systèmes
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Transcript of #Nuit2015 : Monica Menghini DASSAULT SYSTEMES marketing in the age of experience
MARKETING IN THE AGE OF EXPERIENCE
July 2, 2015 | Paris | FRANCE
Executive Vice President, Chief Strategy Officer Dassault Systèmes
AGE OF EXPERIENCE
EXPERIENCES ARE THE NEW
ECONOMIC OFFERING
AGE OF EXPERIENCE
PRODUCTS ARE NO LONGER ENOUGH
EXPERIENCES ARE THE NEW
ECONOMIC OFFERING AGE OF EXPERIENCE
CONSUMERS BUY EXPERIENCES
PRODUCTS ARE NO LONGER ENOUGH
EXPERIENCES ARE THE NEW
ECONOMIC OFFERING AGE OF EXPERIENCE
EXPERIENCES ARE THE
NEW INNOVATION
PRODUCTS ARE NO LONGER ENOUGH
EXPERIENCES ARE THE NEW
ECONOMIC OFFERING AGE OF EXPERIENCE
CONSUMERS BUY EXPERIENCES
Manufacturing
Renaissance
World “Growth” Initiatives
Industry of the
Future
High Value
Manufacturing
Smart
Industry
Made
Difference
Produktion
2030
Industrial Internet
Business Revolution
Industry 4.0
Innovation 25’
Program
Made In China 2025
Precision
Manufacturing
Operational
Programme Fabbrica
Intelligente
Fabricacion
Avanzada
Digital Manufacturing
for SME
Produktion der
Zukunft
Korea | Creative Economy
Modeling Manufacturing Industry
after the “Creative industry”
Park Geun-hye
Korean President
Innovation Union
EUROPE 2020 GROWTH STRATEGY
TECHNOLOGY-DRIVEN INNOVATIONS DESIGN-DRIVEN INNOVATIONS
Design-driven innovations | The ladder of design in a company (2000-2010)
No Design
Design as Styling
Design as Process
Design as Strategy
Design as Strategy
PRODUCT Experience
Design HOLISTIC Experience
Design
Product Experience
Awareness Experience
Ownership Experience
Content Experience
Usage Experience
Buying Experience
Service Experience
MARKETING In the AGE Of EXPERIENCE
Experience Thinking In Action | Engineered Marketing Is it the story shaping the product or the product shaping the story ?
Augmented Reality
Launch
Experience Thinking in Action | Personalized Marketing
Haute Couture 3DPrinted Shoes Collection
Home Decoration e-Commerce Walmart Jewels e-Commerce
China Europe US
Enjoy Dashboard live “à la Nuit du Marketing” http://nuitdumarketing.netvibesbusiness.com/
