NI TGI 2015

New Items

New Areas On TGI 2015

SNAPSHOT VIEW

Boomerang generation Named CharitiesNew Tech

New Areas On TGI 2015

Boomerang Parents

Parents who support their adult children with expenses

NI parents with children over 18 support their adult children with expenses in some way

57%

How are parents supporting their adult children? (Base: Adults with children 18+)

Vert%

Socialising and Free-Time 23%

Travel 20%

Expenses related to grand-children 16%

Debts and fees 10%

Rent or Mortgage Payments 10%

Source: NI TGI 2015

Of Boomerang Parents own a home outright with no mortgage (148)47%

New Tech

New Areas On TGI 2015

Number of adults in Northern Ireland who own an activity tracking wristband

68,000 adults (5%)

Source: NI TGI 2015

Activity Tracking Wristbands

15-24

25-34

35-44

45-54

55-64

65+

24%

20%

23%

18%

9%

6%

Age GroupsA

B1

C1

C2

D

E

4%

14%

26%

28%

14%

14%

Social Brackets

Of owners have at least 3 or more other devices (smartphone, laptop, PC, Tablet, eBook)52%

38% Of people that own an activity tracking wristband exercise for more than 4 hours per week

New Areas On TGI 2015

New Tech

25 new named charities available

Named Charities NI adults who donate to charity (last 12 months)64%The average family income of ROI adults who donate to charity (National Average £32,734)

Top Charites donated to by NI adults % NI Pop. Pop.

Cancer Research UK 29% 423,000

Macmillan Cancer Support 21% 310,000

Marie Curie 19% 288,000

Children in Need 16% 233,000

Trocaire 11% 165,000

British Heart Foundation 10% 154,000

Source: NI TGI 2015

£34,679

“201,000 NI adults (14%) have watched live TV online in the last 12 months”

Live TV Online

Top Online TV Channels watched in L12M % Live TV viewers Weighted Figure

BBC Iplayer 51% 103,000

Sky Go 38% 77,000

UTV 25% 49,600

Channel 4 (4OD) 17% 34,000

Channel 5 17% 26,500

Now TV 13% 13,800Source: NI TGI 2015

Live TV Online

Full List – Live TV Online, Channels

Added:

Sky GoVirgin TVNow TV

BBC Iplayer 4OD

Channel 5.comUTV

TGI lifestage Fledgings are 79% more likely to watch live TV on BBC iPlayer

27% of Sky Go live TV viewers are Playschool parents (index: 182)

Source: NII TGI 2015

*Live TV watched in the last 12 months

55% of Live TV online viewers own a tablet (152) and 21% watch TV via a tablet (308)

Live TV Online vs TV - Demographics

6285

81119

120130

178183

10168

4231

Index15-2425-3435-4445-5455-6465+

19% more likely to be male

Live TV Online vs TV - Demographics

15-2425-3435-4445-54

65+

Index

TV Vs Live TV Online

*Heavy TV Viewers (MNQ1/ Top 20%) *Watched Live TV L12M

55-64

Source: NI TGI 2015

Full timeEmployment

New Area Added on TGI 2015Radio Participation

Radio ParticipationActivity

% of NI Pop

Visited a radio stations website 18%

Sent a text 13%

Competition or promotion 13%

Visited stations Facebook page 12%

Phoned In 10%

Downloaded a Podcast 8%

Followed a radio station on Twitter 5%

% that have participated with the radio

Male Female50% 50%

46%

Source: NI TGI 2015

Gift Cards

Gift Cards5 named gift cards added

Source: NI TGI 2015

Brand

Argos

M&S

Amazon

Boots

itunes

Gift Cards

Gift Cards

Women are 31% more

likely to have bought a gift card in the L12M than

men.

53% of AB Adults have purchased a

Gift Voucher in the L12M.

69% of people that have

bought a gift voucher L12M have children.

“43% of All Adults have bought a gift card in the last 12 months.”

Source: NI TGI 2015

12%

7%

13%

21%

I like watching the news on digital screens in public places

I don’t mind receiving texts from commercials organisations

I often talk about things I have seen advertised on posters

Outdoor advertising gives me something to look at while I am travelling

% Index

*Vert percentage and index figures based on target of men, seen outdoor advertising in past week

122

105

101

100

Other Media - Lifestyle Statements

Source: NI TGI 2015

Outdoor advertising gives me something to look at while I am travelling

I often talk about things I have seen advertised on posters

I don’t mind receiving texts from commercials organisations

I often talk about things I have seen advertised on posters

23%

13%

5%

8%

108

99

84

81

% Index

*Vert percentage and index figures based on target of women, seen outdoor advertising in past week

Other Media - Lifestyle Statements

Source: NI TGI 2015