Non-Profits Need Love Too: Drumming Up Volunteers and Participation | SoCon13

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Non-Profits Need Love Too Scott Sauvé Session 2 1:30-2:30

description

Presentation by Scott Sauve, Programs and Media Manager, American Institute of Architects.

Transcript of Non-Profits Need Love Too: Drumming Up Volunteers and Participation | SoCon13

Page 1: Non-Profits Need Love Too: Drumming Up Volunteers and Participation | SoCon13

Non-Profits Need Love Too

Scott SauvéSession 21:30-2:30

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Difference in Profit & Non-ProfitBusiness 101

ProfitNeed MoneySell product/serviceSalesCustomer RewardsStaff

Non-ProfitWant MoneyOffer Product/ServiceDonations/SponsorsMembership RewardsVolunteers

*All of these can criss-cross, but use this perspective to clarify your social media communication

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Responsibilitiesfor any non-profit

Appear appealing to non-members(patron)Bring value to the membershipCause membership participationUrge membership volunteeringCommunity Outreach

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AIA’s Social Media Progressbefore you start taking advice from this guy

FacebookTwitterLinkedIn

Why these 3?

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Scott’s Rules of Social Media(work in progress)

Post Valuable Content twice a day (at least once)Jungle Jack Hannah

Respond, Reply, ReactDon’t delete and don’t argue

Be HumanCasual place requires a casual atmosphere

4-1-11 self-serving tweet, 1 relevant re-tweet and 4 pieces of relevant content by others - Joe Pulizzi

Emergency PR ProtocolApplebees Meltdown

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Scott’s Advice on Social Media(work in progress)

Be CreativeFox Theatre

Don’t ask for shares/re-tweet unless it’s urgentThe brand is not just your responsibilities

Encourage employees/members to get involved

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Goalsit’s not (just) about numbers

@letsmakeadealcbsFox TheatreClear Defined Goals

Numbers don’t define success (unless you have them)What do you want/need and pursue itCheck-ins, “talking about this”, etcTake time to analyze your work

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Social Media’s Complex SuccessVenue’s Today SMP 100

Social Media Power 100 Formula:

Number of Facebook Fans + Number of Tweets + (Number of Facebook Check Ins + Number of FourSquare Check Ins x 10%) + (Number of Twitter Followers x 25%) + (Number of Facebook Talking About This x 3.5) = Raw Score

Raw Score is then adjusted by building size and each category gets a subsequent upward adjustment: Stadiums - 1%; Large Arenas - 2%; Small Arenas - 3%; Theaters - 4%; Clubs - 5%

Capacity adjusted score is then handicapped for market size. Cities smaller than Detroit got a .5% boost, cities smaller than Portland, Ore., got a 1% boost and cities smaller than New Orleans received a 2% boost.

The fully adjusted score is then rounded up to a whole number and divided by 1,000 to create the Power 100 Score.

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Volunteersyou get what you paid for

Transitiontraining

Start with Popular events/functionsUnless it’s your big fundraiser

Ask ahead of timeSchedule your communication

Consistent precedenceRepeat, RepeatStart upgrading the communication level

Social mediaEmailPhoneIn Person

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VolunteersThanking the free labor

Pictures/VideoPublished Thank YouExclusive Content

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When Not to Rely On Social Mediadon’t tell the SoCon folks we talked about this

Small AudiencePatrons/DonorsTarget AudienceSometimes other communication is just more effective

Email, Phone, In Person, Etc.

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Other Programsthat you probably know

What I use professionallyConstant Contact – email blast, registrationHootsuite – facebook, linkedin, twitterYouTube – board approval, compilations

What I use personallyA lot of Google products

BTWMySpace