Loca-Social: Local Biz + Events = Customer Passion | SoCon13
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Transcript of Loca-Social: Local Biz + Events = Customer Passion | SoCon13
Loca-Social Local Biz + Events = Customer
Passion
Presented by: Marcel Crudele@mcrudele
Butts in Seats (BiS) rock!
Easiest customer to get is …
… a customer you already have
~70% of sales from repeat customers
WOM rocks!
77% of people recommend businesses
32% use Facebook (up 19%)
9% use Twitter (up 50%)
43% of consumers act on recommendation
Give ‘em something to talk about
Give ‘em something to talk about
Does your event “buzz”?
Does your event “buzz”?
Collect kindling
Be socially engaged
Social builds relationships – patrons v customers
Umm, tell people about your events
Your audience is everywhere, you should be too
Add fuel to the fire
Promote social footprints
Best event pic
Check-in specials
Swarm special
Engage w/ customers
Act now and get ….
Socially engaged patrons will Like and Follow
Channels for engagement
Service + relationships + receptive audience
Passionate Patrons!!!!!!
Build audience
Cultivate relationship
s
Promote eventsTie-in social
Get WOM