Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13
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Transcript of Career Maker or Breaker? LinkedIn, Social Media Meet Online Credibility | SoCon13
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Career Maker or Career Breaker? LinkedIn & Social Media Meet Online Credibility
Why having a good looking LinkedIn profile isn’t enough ..... and what you can do about it.
Richard Kirby, BCC, CMC, CPC Career Expert You can find a complete copy of this presentation at
www.executive-impact.com/documents/socon13.pdf
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Is you career exhilarating, like Felix Baumgartner’s world famous jump?
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Or more like this?
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Either way, LinkedIn can help!
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How to Say ‘Look at Me!’ to an Online Recruiter by Phyllis Korkki © New York Times January 26, 2013
……One of the most important questions that many job seekers can ask these days is this: How searchable am I? ……OLD-FASHIONED, personal networking can still be an effective way to land a job, but online networking now supplements it in many fields.
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Strategy #1 – Increase your VISIBILITY.
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Strategy #2 – Make your profile more CREDIBLE.
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Credibility = Endorsements
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Credibility = Recommendations
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Recommendations can be managed
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Strategy #3 – Join strategic groups (up to 50).
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Example: Healthcare Marketing Research – 2641 members
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Strategy #4 – Monitor who views your profile and use this as REACTIVE input to your activity mix.
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Response w/in 10 minutes
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Strategy #5 – Identify people you want to engage, then engage them.
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Leverage advanced people searches …..
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Numerous options to engage and interact …..
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Strategy #6 – Establish one or more extra-LinkedIn information feeds and use these as PROACTIVE inputs to your activity mix.
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Why having a good looking LinkedIn profile isn’t enough ..... and what you can do about it.
You can find a complete copy of this presentation at www.executive-impact.com/documents/socon13.pdf
NOTE: IT MAY TAKE SEVERAL SECONDS TO LOAD. BE PATIENT.
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KWESTIONS?