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@nrk`e` R`trkfk` Iahoz

@rpkt` Iadl`co

Nk`e` F`racke` @ch`ez`H`yur @hc`ek

Hkfl`oc Y`tts

Vurya @rky`eta

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F_ZZOE^ V^Z@^OIKOV

Kevost straeicy ke pranufts `en oxporkoefos tl`t h`do Cuhk` Vh`rtplaeo's st`en

aut `en `v`kc`jco ta haro faesuhors.

Kevost ke caf`tkae-j`son sorvkfos `s `e `ro` ag fahpotktkvo nkggoroetk`tkae garEadk` pranufts `en oxtoen kts caf`tkae-j`son pc`tgarh ta eow kenustrkos.

Khpravo tlo fahpotktkvoeoss `en pragkt`jkckty ag kts go`turo plaeo juskeoss.

Fast ronuftkaes

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W@C_O FL@KE-JOEFLH@ZDKEIRZKH@Z[ @F^KWK^KOV

Kejauen

caikstkfs Apor`tkaes

Autjauen

caikstkfs

H`rdotkei

`en s`cos

Vorvkfo

(`gtor s`cos)

:> haetl w`rr`ety Zofyfco plaeo aptkaes (sot rofyfckei pakets) Not`kcon en stop-wkso usor iukno v`kc`jco aeckeo

Eadk` F`ro @pp en Eadk` f`ro sorvkfo foetros pravknkei groo sorvkfo Aeckeo nk`ieastkfs en suppart taac

R`rteorslkp wktl @ikckty Caikstkfs

Ketoir`ton K^ pc`tgarh Noh`en pc`eekei nrkvoe jy fustahors pramoft pc`e

KRH ta faetrac apor`tkaes' st`tus

Vl`ron `ssohjcy pc`et wktl Vkohoe's - EVE

Eadk` 022% oevkraehoet p`fd`ikei Kelauso h`eug`fturkei, h`kecy ke @sk`.

R`rteorslkp wktl F`rc- ]okss ta h`eug`fturo coes gar f`hor` sorvkfos

R`rteorslkp wktl N`ez`s, _RV, NLC, `en Gon Ox `s ` caikstkfs suppckor

Rraxkhkty ta h`rdot str`toiy

Oggkfkoet trufd ca`n

Fcasost nkst`efo ta tlokr `ssohjcy pc`et

V`cos garfo `s oenarsors ag Eadk`'s pranufts

Yknor soihoet`tkae str`toiy tl`t t`riotkei lkil-oen fustahor, hknnco-up,`en Hknnco caw.

Vafk`c honk` uskei G`fojaad `en ^wkttor

H`rdotkei jy uskei `cc s`cos fl`eeoc

7/30/2019 Nokia Strategy Consulting

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Eadk`'s E@W^OP novocaps h`ey caf`tkae-j`son tofleacaiy`nv`efohoet

Eadk`'s EVE novocaps K^ eotward ckdo YKH@\, >I, C^O (Caei-^orh Ov`cu`tkae)

Huctk-saurfkei str`toiy wktl @sk`e suppckors Zonufo euhjor ag suppckors Eadk` Vuppckor Zoqukrohoet wktl ofa/grkoency h`tork`cs ohpl`sks Flaaso Gkocnic`ss WHV tl`t f`e jo uson gar aeo stap sacutkae

Gc`t ari`ekz`tkae`c. Juro`ufr`tkf fucturo C`fd ag gafus `en keeav`tkae Fast futtkei tlrauil g`ftary fcaskei, maj futtkei Zo`ckiehoet ag h`e`iohoet to`h

C`yaggs ta fut fasts- rotroeflhoet str`toiy Jrknio Rrair`h gar jukcnkei st`rt-ups

Kegr`strufturo^ofleacaiynovocaphoet

LZHRrafurohoet

V_RRAZ^ @F^KWK^KOV

W@C_O FL@KE-JOEFLH@ZDKEI

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EADK@Racktkf`c

Ofaeahkf`c

Vafk`c ^ofleacaikf`c

Oevkraehoet`c

Coi`c

ROV^OC @E@C[VKV

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Iavorehoet Ketorvoetkaes Oxpart faetracs, t`rkggs `en atlor goos C`fd ag suppart grah Gkeeksl Iavorehoet

Ofaeahkf en Gke`efk`c Frksks E`tkae`c Kefaho Z`to ag ketorost, kegc`tkae r`to `en Oxfl`eio

r`tos

Zkso ag kegarh`tkae safkoty (up ta n`to) Caw fast soihoets h`rdots Rapuc`tkae en kefaho nkstrkjutkae Kefro`skei kegcuoefo ag platair`ply en

safk`c eotwards @nacosfoets roprosoet e khpart`et

nohair`plkf gar foccplaeo h`dors

^ofleacaikf`c Keeav`tkaes Vh`rtplaeos tofleacaiy Coss KF^ kegr`strufturo ke ohorikei

fauetrkos

Fckh`to fl`eios, oeoriy en rosaurfo uso Luh`e Zkilts en Lo`ctl

R`toets, fapyrkilts ^lro`t ag fauetorgokts Fauetry spofkgkf c`ws

RACK^KF@C

OFAEAHKF

VAFK@C

^OFLEACAIKF@C

OEWKZAEHOE^@C

COI@C

ROV^OC @E@C[VKV

7/30/2019 Nokia Strategy Consulting

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Zkv`cry

jotwooeFahpotktars

J`rrkorsta Oetry

Rawor agJuyors

^lro`t agVujstktutos

Rawor agVuppckors

J`rrkors ta oetry. LKIL Rraprkot`ry Co`rekei furvo R`toet

Kssuos

Jr`en Knoetkty `en swktflkei fast J`ttco ag ofasystoh Lkil f`pkt`c kevosthoet `en

Ofaeahkos ag sf`co.

Rawor ag Juyors. LKIL Caw J`ri`kekei pawor Vh`rtplaeo

soihoet Kefro`son juyor pawor en prkfo

soesktkvkty. Caw Rranuft nkggoroetk`tkae

Nkggoroetk`tkae g`ftars iottkei coss Caw-Honkuh faesuhors flure r`tka

Caei faetr`fts

Rawor ag Vuppckors. HANOZ@^O Caw J`ri`kekei Rawor ag suppckor

C`rio euhjor ag suppckors en luiovacuho.

Hanor`to khp`ft ag keputs ae fast arnkggoroetk`tkae.

Khp`ft ag Hkfrasagt `s ` Vtr`toikfR`rteor .

^lro`t ag Vujstktutos. CAY Hajkco ro ossoetk`c pranuft L`rn ta jo

ropc`fon ^loro `ro ea spofkgkf sujstktutos ta hajkco novkfo

Zkv`cry jotwooe Fahpotktars.LKIL Fahpotktkvo pasktkae

Kenustry irawtl (sh`rtplaeo) Lkil H`rike Vh`rt plaeos ikvo

lkil roture. Jr`en Knoetkty

? GAZFOV @E@C[VKV

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FAZRAZ@^O COWOC V^Z@^OI[

H`rdotRoeotr`tkae

`enFaesackn`tkae

RranuftNovocaphoet

H`rdotNovocaphoet Nkvorskgkf`tkae

H@ZDO^V

RZAN_F^V

Oxkstkei

Eow

Oxkstkei

Eow

Eadk` furroetfarpar`to covocstr`toiy

RrapasonFarpar`to covoc

str`toiy

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V^Z@^OI[ ZOFAHHOEN@^KAEV

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V^Z@^OI[ ZOFAHHOEN@^KAEV

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V^Z@^OI[ OW@C_@^KAE

GO@VKJKCK^[

Guenkei roqukrohoets Gkt wktl Eadk`s furroet fahpotoefkos ^kho ta khpcohoet (Yloe)

Jukcn ae Eadk`s deawe roput`tkae @tt`ke fustahors eoons Kefro`skei fahpotktkvo `nv`et`io

V_K^@JKCK^[

Khp`ft ae roture Zksds ag str`toiy khpcohoet`tkae Vt`dolacnors ro`ftkaes

@FFOR^@JKCK^[

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GKE@C A_^FAHO

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^L@ED [A_

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ZOGOZOEFOV

@nox`, :20:. V`hsuei Ocoftraekfs Eotwardkei Nkvkskae. TAeckeoX @v`kc`jco `t= lttp=//www.`nox`.fah/png/s`hsuei.png T@ffosson 2; @prkc :206X.

@ppco. (:206, @prkc ;). Vuppckor Zospaeskjkckty `t @ppco. Zotrkovon @prkc ;, :206, grah lttp=//www.`ppco.fah=lttp=//www.`ppco.fah/suppckorrospaeskjkckty/

Jkctae, Z., :206. ^lo Jc`fdjorry ]02 iots `t co`st aeo tlkei rkilt= rop`kr`jkckty. TAeckeoX @v`kc`jco `t= voeturojo`t.fah/:206/26/:?/jc`fdjorry-z02-ks-rop`r`kjco-y`y/

Jc`fdjorry, :20:. Jc`fdjorry _D. TAeckeoX @v`kc`jco `t=lttp=//ud.jc`fdjorry.fah/faetoet/n`h/jc`fdJorry/png/f`soVtuny/ourapoHknncoO`st@grkf`/oeicksl/`vsQud.png T@ffosson 2; @prkc :206X.

Jc`fdjorry. (:206, @prkc ;). Jukcnkei f`p`fkty tlrauil tr`kekei. Zotrkovon @prkc ;, :206, grah lttp=//us.jc`fdjorry.fah=lttp=//us.jc`fdjorry.fah/fahp`ey/`jaut-us/farpar`to-rospaeskjkckty/suppcy-fl`ke.lthc

Jasocko, R. (:202). Vtr`toikf Luh`e Zosaurfo H`e`iohoet = @ J`c`efon @ppra`fl. TAeckeoX @v`kc`jco `t= lttp=//lkiloron.hfir`w-

lkcc.fah/sktos/229900;; @prkc :206X Jruhor, C. (:20:, M`eu`ry 0:). @ppco= wly ^kh Faads Rrafurohoet h`ttoron `s hufl `s Vtovo Majs H`rdotkei. Zotrkovon @prkc ;, :206, grah

lttp=//www.prafurohoet-ku.fah= lttp=//www.prafurohoet-ku.fah/jcai/:20:/0/`ppcoQwlyQtkhQfaadQsQprafurohoetQh`ttoronQ`sQhuflQ`sQstovoQmajsQh`rdotkei

F`rr, M. (:200, M`eu`ry 06). Na [au Deaw Yla H`eug`fturon [aur Jc`fdjorry1 Zotrkovon @prkc ;, :206, grah lttp=//www.garjos.fah=lttp=//www.garjos.fah/sktos/moggroyf`rr/:200/20/06/na-yau-deaw-wla-h`eug`fturon-yaur-jc`fdjorry/

OG^, :200. Oyo gar ^r`espart. TAeckeoX @v`kc`jco `t= lttp=//www.ogt.fah/6pccaikstkfs/jrkiltpaket-nkstrkjuto-jc`fdjorry-pranufts-jasek`-`cj`ek`-h`fonaek`-`en-sorjk` T@ffosson 02 @prkc :206X.

Kejauen Caikstkfs, :22:727 T@ffosson 2; @prkc :206X.

Doy Eato. (:200). ^ocofahhuekf`tkae Kenustry Zopart :200. Juskeoss Z`tka Zopart.

Daro` @ssafk`tos Juskeoss Faesuct`efy. (:20:). Icaj`c W`cuo Fl`ke @e`cysks ae V`hsuei Ocoftraekfs. Daro` @ssafk`tos Juskeoss Faesuct`efy. ^loFahhorfk`c Voftkae ag tlo F`e`nk`e Ohj`ssy ke tlo Zopujckf ag Daro`.

Cunwki, V., :206. Woeturo Jo`t. TAeckeoX @v`kc`jco `t= voeturojo`t.fah/:206/2>/26/jc`fdjorry-02-noha-ae-kplaeo-`enrakn/ T@ffosson 2; @prkc:206X.

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ZOGOZOEFOV H`l, R., :20:. Novocaphoet Aptkaes gar Jc`fdJorry 02 Rc`tgarh. ^ofl Zopujckf, TaeckeoX ; Mucy, @v`kc`jco `t=

3lttp=//www.toflropujckf.fah/jcai/`sk`e-tofleacaiy/novocaphoet-aptkaes-gar-tlo-jc`fdjorry-02-pc`tgarh/:795 T@ffosson ae ;@prkc, :206X.

H`co, J., :202. < h`e`iohoet cossaes K co`reon `t @ppco. Juskeoss Kesknor. TaeckeoX : @uiust @v`kc`jco `t=

3lttp=//www.juskeosskesknor.fah/h`e`iohoet-cossaes-k-co`reon-wardkei-`t-`ppco-:202-91ap805

H`rdotCkeo. (:20:, Voptohjor 20). H`rdotCkeo Kenustry Rragkco. Hajkco Rlaeos ke lo _ekton Dkeinah.

Hkccor, L. (:22;, @prkc 06). ZKH Vquoozos Jc`fdJorry Vuppckors `s Ofaeahy Vt`ccs (_pn`to6). Zotrkovon @prkc ;, :206, grahlttp=//www.jcaahjori.fah= lttp=//www.jcaahjori.fah/`pps/eows1pkn8eows`rflkvo&skn8`KO6fs@.zHdf&rogor8tofleacaiy

Haarh`e, :20:. Yly @ppco ks ` iro`t h`rdotor (Aeckeo). @v`kc`jco `t= lttp=//www.garjos.fah/sktos/flrkstkeohaarh`e/:20:/29/02/wly-`ppco-ks-`-iro`t-h`rdotor/ T@ffosson 02 @prkc :206X.

Eadk`, :206. Irooe `en Otlkf`c Apor`tkaes. TAeckeoX @v`kc`jco `t= lttp=//www.eadk`.fah/icaj`c/`jaut-eadk`/poapco-`en-pc`eot/apor`tkaes/apor`tkaes/ T@ffosson 02 @prkc :206X.

Eadk`. (:206). Eadk` @eeu`c Zopart :20:. Ospaa= Eadk` Farpar`tkae. Agfah. (:20:, Mucy 0 H`rfl, @v`kc`jco `t=3lttp=//www.gt.fah/fhs/s/2/0g6?fn6o-69

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@RROENKFOV

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F_ZZOE^ V^Z@^OIKOV

7/30/2019 Nokia Strategy Consulting

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W@C_O FL@KE-JOEFLH@ZDKEI

7/30/2019 Nokia Strategy Consulting

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W@C_O FL@KE-JOEFLH@ZDKEI

7/30/2019 Nokia Strategy Consulting

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Racktkf`c Doy

Kssuos

Oggofts

Iavorehoet

ketorvoetkae

ke torhs ag

c`jaur c`ws

f`e nkroftcy

`ggoft Eadk`

@s e kccustr`tkae, Eadk`s Kenk`e g`ftary

oxporkoefon strkdo `ftkae `t tlo oen ag :202 tl`t

garfon tlo g`ftary ta slut nawe gar twa woods.

(H`mar Rranuftkae uekts ta Flke` `en Kenk` )

Eow c`ws

khpcohoeton

jy _D

iavorehoet

^a h`ket`ke strkft st`en`rns wktl tlo qu`ckty ag

h`tork`cs, tlo oevkraehoet en lo`ctl en

lyikoeo. Eadk` wkcc l`vo ta strkftcy gaccaw tloso

c`ws ta oesuro sust`ke`jkckty.

Oxpart

faetracs,

t`rkggs en

atlor goos

Ke tlo tocofahhuekf`tkaes softar tlo Fauefkc ag

Hkekstors ag tlo Ourapo`e _ekae l`s napton sot

ag rucos `khs ta oefaur`io fahpotktkae ke tlo

ketore`c ocoftraekf fahhuekf`tkaes h`rdots.Iavorehoet

roiuc`tkaes

_V iavorehoet roiuc`tkae ag pranuft fortkgkf`tkae,

st`en`rns, spoftruh h`e`iohoet, ffoss

eotwards en fahpotktkae f`e `nvorsocy ggoft

Eadk` (Eadk` Farpar`tkae :202)

OfaeahkfDoy Kssuos

Oggofts

Ofaeahkf`enGke`efk`cFrksks

^lo rofoet ofaeahkf naweture l`s fco`rcy ggofton ccpc`yors ke tlo kenustry `en sovor`c l`vo jooe garfonta oxkt . Gar ox`hpco, Hatarac` sacn kts hajkco plaeo`ftkvkty ta Iaaico ke :200 `en CI ks faesknorkeistappkei tlokr hajkco `ftkvkty ke tlo eoxt gow yo`rs.

Zkskeifahpotktkae

Ke cc novocapon roikaes tlo poeotr`tkae r to ag

hajkco plaeos ks vory lkil, fustahors wkcc ropc`fo

tlokr plaeo aecy kg v`cuo gar haeoy ks aptkhuh4 tlkswkcc tlorogaro kefro`so tlo fahpotktkae jotwooe h`ke

pc`yors sufl s Iaaico, @ppco en V`hsuei.

Z`to agketorost,E`tkae`cKefaho `enkegc`tkae r`to`enOxfl`eio

r`tos

^lo gke`efk`c st`jkckty ag juskeoss en stafd h`rdotckdo ke wlkfl juskeoss tlo tr`nors w`et ta kevost tlokrhaeoy c`riocy ggoft Eadk`

Eadk` tlo

Aeo-gkrh

ofaeahy ag

Gkec`en

Ovoe tlauil EADK@ faetrkjuton qu`rtor ag Gkeekslirawtl grah 0;;< ta :229, tlo Gkeeksl iavorehoetnofckeon ta juy sl`ros ag tlo fahp`ey ta locpsuppart tlo pcueikei stafd

ROV^OC

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Vafk`c Doy Kssuos Oggofts

Zkso ag kegarh`tkae

safkoty (up ta n`to)

^ocofahhuekf`tkaes kefro`skeicy haro khpart`et ta faesuhors, jatl

ke torhs ag coksuro `en ward. `en loefo ta h`ket`ke pujckf kh`io

poapco toen ta juy tlo upn`ton tofleacaiy. Eadk` wkcc l`vo ta

uenorst`en tloso safkoty khp`fts wlkfl kegcuoefo poapco's nofkskae.

Irawkei @sk`e, tlo

Hknnco O`st `en

@grkf`e

Ke tloso fauetrkos `e khpart`et euhjor ag poapco na eat awe `

hajkco plaeo jof`uso kt ks furroetcy joyaen tlokr ho`es. Lawovor,

fast co`nor h`eug`fturors sufl `s Eadk` `ro `cw`ys `jco ta ronufo

tlokr prkfo ke arnor ta h`do tlokr pranufts haro ggarn`jco.

Ox`hpco= Flke`s tocofahhuekf`tkaes faegkrhs tl`t Eadk` l`s `

furroet h`rdot sl`ro ag 62%,

Rapuc`tkae, kefaho

nkstrkjutkae en

jol`vkaur ag poapco

ta tlokr ward.

^lo iavorehoet ta kefro`so tlo nkspas`jco kefaho `t tlo l`ens ag

kenkvknu`cs ke tlo _ekae Juniot :206. ^lks havo wkcc prahpt tloh ta

spoen haro ae nksfrotkae`ry faesuhor pranufts `en Eadk` slaucn

t`do `nv`et`io ag kt.

Kefro`skei khp`ft ag

safk`c eotwards,

platair`ply

@nacosfoets, dkns

`en juskeoss poapco

roprosoet `e

khpart`et

nohair`plkf gar focc

plaeo h`dors `en

hajkco apor`tars s

focc plaeos

^ofleacaikf`c Doy

Kssuos

Oggofts

Kefro`so ke

tofleacaikf`c

keeav`tkaes

Ruslon tlo h`ke pc`yors ta roeow en c`uefl tlokr eow pranufts

Eadk` Vkohoes Eotwardsnkvkskaef`e pravkno tloso eotwards `en

slaucn jo jco ta kefro`so tlokr s`cos skiekgkf`etcy

Vagtw`ro

novocaphoets

Eadk` w`s iaan wktl l`rnw`ro jut c`fdon tlo hanoreks`tkae ag

sagtw`ros. lks taad w`y hast ag tlokr h`rdot sl`ro.

@ str`toiy ag Eadk`

FOA en Hkfrasagt's

Vtovo J`cchor!

Eadk` wkcc nktfl kts Vyhjk`e `en Hooia apor`tkei systohs gar

Hkfrasagt Ykenaws Rlaeo 9. Iakei garw`rnYkenaws Rlaeo 9wkcc jo

tlo pronahke`to apor`tkei systoh gar Eadk` Vh`rtplaeo. lo str`toiy

ks jacn aeo ho`et ta fahj`t tlo irawkei hahoetuh jy hajkco

fahpotktars Iaaico @enrakn`en @ppco `en kev`no tlo tofleacaiy

p`fon h`rdot.

ROV^OC

http://www.cnet.com/windows-phone-7/http://www.cnet.com/windows-phone-7/http://www.cnet.com/android-atlas/http://www.cnet.com/android-atlas/http://www.cnet.com/windows-phone-7/

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Oevkraehoet`c

Doy Kssuos

Oggofts

Fckh`to fl`eios,

oeoriy `en

rosaurfo uso

Kefro`son prossuro ae Eadk` ta oxorfkso FVZ `ftkvktkos.

@ havo ta rofyfcon `en rofyfc`jco h`tork`cs gar plaeo

h`eug`fturo kefcunkei jka-p`kets (`e kenustry gkrst), novkfo t`do-

j`fd ke avor 022 fauetrkos `en ` skiekgkf`et ronuftkae ke

p`fd`ikei vacuho.

Luh`e Zkilts`en Lo`ctl

^lo nohafr`tkzkei oggoft ag hajkco tofleacaiy ks pawor ta tlotocofahs fahp`ekos, jut tloy eoon ta na haro tl`e socc hajkco

plaeos ta fc`kh tl`t tloy `ro `nv`efkei luh`e rkilts.

^a Eadk`'s fronkt

J`es faegckft hot`cs,

Vupparts suppart tlo IVH @ssafk`tkaes hYahoe

prair`h

Luh`e Zkilts Vuhhkt ke :202.

Locpkei fustahors ronufo tlokr f`rjae gaatprket en oemay

sust`ke`jco ckgostycosEadk` `nns `corts keta hajkco plaeos ta rohken usors ta uepcui

fl`riors wlkco ronufkei tlo ea-ca`n fl`rikei oggoft

Coi`c Doy Kssuos Oggofts

R`toets,

fapyrkilts

Rranuft nkggoroetk`tkae kg nkggkfuct ke tlo hajkco plaeo

kenustry `en loefo kt ks vkt`c ta pratoft tlo rkilts ta kt

tlrauil p`toets, fapyrkilt, tr`noh`rds ar noskie ta

oesuro tloy `ro eat stacoe jy tlokr fahpotktars

^lro`t ag

fauetorgokts

Eadk` hust oesuro tloy na eat g`cc vkftkh ta fauetorgoktors

wla fc`kh ta jo ` Eadk` pranufts jut `ro flo`p deafd-agg

Fauetry spofkgkf

c`ws

Yktl h`eug`fturkei pc`ets ke ` v`rkaus fauetrkos kt ks

oxtrohocy khpart`et gar Eadk` ta `jkno jy tlokr c`ws `en

roiuc`tkaes Ox`hpco= Ohpcayhoets c`ws, Lo`ctl en V`goty

ar ovoe tr`no rostrkftkaes.

ROV^OC

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GO@VKJKCK^[

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