Nokia NetAct™ Traffica

Real-time event analysis of subscribers, service usage, terminals and networks

Providing an excellent customer experience is essential for operators that wish to succeed in today’s highly competitive markets. Customers expect to use their chosen mobile services whenever and wherever they want. Operators will only be able to maintain ARPU and customer loyalty by meeting these expectations. In other words, the drive for quality of service and quality of experience must lie at the heart of every operator’s business.

NokiaNetActTrafficaallowsoperators to view network performance from their customers’ point of view. This versatile tool provides a detailed, real-time picture of end-user activity and service usage throughout the network.

NokiaNetActTrafficauseswell-established technology and is already delivering valuable service information to more than 80 customers in over 40 countries around the world. It is part of the Nokia Siemens Networks network management solution, that will offeraunified,pre-integratedmanagement system for all network technologies we support.

Turning data into informationNokiaNetActTrafficahelps operators understand how their services are performing by focusingonlivetrafficandsubscriber activity. It presents real-time visibility of end-user activity over the whole network as an overview, at the cell level or even at the level of individual subscribers.

By providing a powerful engine for subscriber event data analysis, NokiaNetActTrafficacanbeused to deliver complete solutions to awholehostofoperator-specific

requirements, such as troubleshooting, customer care, subscriberprofilingandGPRSautoprovisioning. NokiaNetActTrafficaessentiallyshows the operator the network’s abilitytodelivertraffic.Itcollectsandstoresreal-timetrafficdatafromsourcesthroughout the network and presents itinstandardoruser-definedgraphicalformats. Once a problem is detected, clear codes and error messages enable operators to tell exactly what type of problem a customer is experiencing.

Inaddition,NokiaNetActTrafficagives operators the ability to carry out comprehensive troubleshooting by monitoring every single call and session attempt in the network. NokiaNetActTrafficacanbeused at all levels of an operator’s organization, thanks to dynamic, multi-purpose clients such as TrafficNewsandTrafficViews.

Traffic analysis provides flexible solutions to operator challengesNokiaNetActTrafficaprovidesoperators with a total solution that

usesreal-timetrafficanalysistosupporttheirspecificbusinessneeds.First,theNokiaNetActTrafficaplatform gathers data from multiple data sources, such as network element interfaces, CDRs or probes in signaling links. The platform brings all this information together to enable operators to analyze subscriber events across all the technologies in the network.

Working on top of this platform, multi-purpose Nokia NetAct Trafficaapplicationsprovideflexiblesupport for a wide range of operator requirements.Variousmodulescomplete the picture by building a solution tailored to support the specificneedsoftheoperator in each case.

For example, modules are being used to provide:

Analysis of roaming subscriber activityAnalysis of user actions to support customer careSubscriberbehaviorprofiling and data warehousingSolutions for public safety authorities, such as call tracing bycallingpartyidentification,locationidentificationandmobileterminalidentificationManagingvehiclefleetsbycalculating travel times using handovers and providing location updatesTarget SMS advertising based on handovers and location updatesRevenue assurance and fraud analysis, such as long call duration analysis and SIM box detectionCorporateandVIPreportsto monitor Service Level Agreements and verify their correct deliveryService use analysis for planning and marketing

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Understanding the user experience is the key to customer loyalty

Operator benefitsViewserviceandnetworkperformance from the customer perspectiveReduce costs through rapid problem detection and prioritization according to potential service impactAnalyze service usage to understand trends and maximize revenueRespond more quickly to customer complaints

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Service assurance delivers top-quality customer experienceThe Nokia Service Assurance solution helps operators delight their customers by delivering a top-quality experience. Crucially, it also enables operators to reduce their operational expenditure (OPEX). Nokia Service Assurance supports QoS/Service Level Agreement (SLA) management, service problem management, service quality management and resource performance management. Operators can anticipate potential service quality degradations and quickly establish their root cause, whether in the network, service platform or user device. SLAs can be monitored and corrective actions prioritized according to their business impact.

Nokia Service Assurance can be integrated with our service development, deployment and provisioning solutions, as well as optimization solutions to support the end-to-end management of service lifecycles. The solution handles services delivered over a multi-vendor, multi-technology network and integrates easilywith existing business support systems, such as ERP or CRM systems.

Nokia Siemens Networks consultants can draw on their extensive experience with Key Performance Indicators and Key Quality Indicators to help customizethesolutiontofiteachoperator’s technical and business environment.

Nokia Service Assurance comprises the following major components:

Nokia Service Quality Manager is a real-time, cross-domain correlator for automated resource trouble and service problem detection and resolutionNokiaNetActTraffica provides real-timesubscriberandtrafficanalysis using records from network elements, CDRs and passive probe dataNokia Mobile Quality Analyzer is a mobile device-based agent for deliveringfirst-handinsightintoend-user experiencesNokiaGlobalReporterandReporting Suites offer resource and service-related reporting

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Nokia NetAct™ provides complete set of data sources, feeds, applications and value-added solutions for subscriber-centric network management

ViewsNews

Traffica solutions

Traffica applications

Traffica platform

Data WH

Vehicularmanagement

Fraud

Roaminganalysis

Corporatereporting

Customercare

Graphs

Alerts

ExportingDatabase

Database

analysis

Networkelementinterfaces

ProbesCDR’s

Operator benefitsMaintaining excellent service quality leads to delighted end-users, boosting service uptake and customer loyaltyReduced OPEX helps maintain operator margins in the face oftoday’sfiercecompetition

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“NokiaNetActTrafficaismorethanjust atrafficmanagementtool.Itactuallyhas a role to play in managing individual end-user services,” says Mr. Denis Coakley, Director of Network Operations for Three UK.

Copyright 2007 Nokia Siemens Networks. All rights reserved.

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