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INDEX

SR NO. TOPICS PAGE NO.

I) DECLARATION

II) ACKNOWLEDGEMENT

III) INTRODUCTION TO PROJECT

1) CHAPTER 1-INTRODUCTION

2) CHAPTER 2- PROFILE OF NOKIA LTD

3) CHAPTER 3- MARKETING & MARKETING

STRATEGIES

4) CHATER 4-MARKET SEGMENTATION

5) CHAPTER 5-CONCLUSION

6) RECOMMENDATIONS

) !I!LIOGRAPH"

#) ANNE$URE

INTRODUCTION TO THE PROJECT

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TITLE OF THE PROJECT

OBJECTIVES OF THE STUDY

SCOPE OF THE PROJECT

METHODOLOGY

LIMITATION OF THE STUDY

Introduction to Project:-

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FUNCTIONS OF MARKETING

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PROMOTIONAL STRATEGIES:

P'% ( P00

M/(+ %+(9 ''%+' 7+++ 8/ ' : =(8/0

'(/+9 - ='% / =00.

P'%

A ?='%@ =(8/0 '(/+9 8/+' '+ : / ,8=/9' '/0+' :(,+ /

(/+ =(8 /,+' create con"u!er de!and :( / =(,.

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T%+ =(,+( =(8+' %+ =(, %0+'/0+('> %+ %0+'/0+('

=(8+ (+/0+('> / %+ (+/0+(' =(8+ ,'8+('.

A +/8=0+ : ='% '+00 ' 870+ =%+'> %+(+ %+ 8/*(

%/'+ 8/:/,(+(' ',% /' N/ =(8+ %+( =(,' / (+/0+('

',% /' C/(=%+ W/(+%'+. P+('/0 '+00 / (/+ =(8' /(+

:+ %+ 8' +::+,+ =(8/0 0' :( ,8=/+' ',% /' N/ - :(

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%%+( 08+'.

A ='% '(/+9 (+' '+00 (+,09 %+ ,'8+(> 79=/'' %+('(7 ,%/+0' +.. '+00 '(/,+ ( %0/9' (+,09). W% %'

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=(8/0 0'.

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I: %+ '(/+9 ' ',,+'':0> ,'8+(' 00 /' %+( (+/0+(' :( %+

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A +/8=0+ : / =00 ' %+ %+/9 /+(' / =(8 :

,%0(+'B 9' X 8/09 +0+'. C'+( %+ (+,+ !!C

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=(8/0 ,/8=/ :( ' + =(+-',%0 =((/88+ X %+ F870+'.

A8+ / :(-9+/(-0'> 13 +='+' : F870+' %/+ 7++ 8/+

/ /(+ :+/(+ ++(9/9 /0 ,%0(+' ,%/+0 C!++7+' /

!!C2.

A' =/( : %+ =(8/0 ,/8=/> %+ !!C %/' /(++ / +/0 % 9

8/+( F'%+(-P(,+ 8/(+ =(,' 7/'+ %+ '%> %,% %=+'

00 +80/+ %+ ==0/(9 : %+ T+++'. U+( %+ +(8' : %+ +/0>

F'%+(-P(,+ 00 ++0=> 8/:/,(+ / '(7+ / (/+ : F870+'

=(,' ,0 ':> =0/', / +0+,(, 0+/( 9' :( %+ UK /

I(+0/.

PRICING STRATEGIES

U0(/ 0 ,' =%+'--0+'' %/ R' 2>--/(+ :+00 +8/ ,'-

'+'+ I/> %+(+ 8(+ %/ 4 800 + '+(' /(+ ++( %+ #5.4

800 '( (+0+'' '+,( +/,% 8%.

T%+ 87+( : 870+ '+(,+' '+(' '(+ 4 =+(,+ 25> /

+,++' %+ ==0/ : G+(8/9. I/ ' +=+,+ 7+ %+ (0'

%( 0/(+' 870+ 8/(+ 79 %+ + : %' 9+/(> 7+% C%/ / %+

U+ S/+'.

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W+ /,=/+ %/ %+(+ 00 7+ / 0-+(8 ''//70+ +8/ :( 870+

+0+=%9 %+ :/'-( I/ 8/(+> C%+: E+,+ J(8/ O000/

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C%+/.

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:/'-( 870+ +0+=%9 8/(+ =++(/ '/' / (%09 5.

H+(+> ++ /' =(,+ ,+' 7+ / ':,/ :/,( :( ++(8 %+

,%,+ : %/'+ ( '+(,+ =(+(> %+ /0+ +/> /,,(

S/*/9 !+%0> 8/(+ %+/ : N/ I/> ' ++ 8(+ 8=+(/+.

N/ : ',,+'' % ' M/+ I/B N/ 11> %,%

,(=(/+ + :+/(+' ',% /' / (,%0%> / '-(+''/ +9=/

/ / /-'0= (= /==+/0 %+ '+8-(7/ 8/(+'. I8=(/09> !+%0

'/9' %/ ++ /==0,/' / ':/(+ ',% /' T ( 0//+

+(:/,+ / + = %/+ 7+ ,'8'+ 8++ ,'8+( ++'.

T%+ 11> %,% ,((+09 (+/0' / R' 2>> ' %+ 0/(+' '+00 %/'+

I/ % / 8/(+ '%/(+ : /7 25 +(8' : 08+'> / 16

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/ R' 4>2> ' %+ %%+' '+00 ,0( 8+0 I/> % / 8/(+

'%/(+. I %+ ,0( '+8+ /0+> %+ 26 %/' / 1 '%/(+. ?C0+/(

++,+ : % :+/(+' ,0( ',(++) / =(,+ %/+ 7++ ,0++(09

70+ (+ =++(/>@ '/9' !+%0.

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Four Ps

I ==0/( '/+> M/(+ ' %+ =(8 : =(,'> +'=+,/009

A+(' / !(/. H++(> =(:+''/0 '/+ %+ +(8 %/' /

+( 8+/ %,% (+,+' %/ 8/(+ ' ,'8+( ,++(+.

P(,' /(+ :+ ++0=+ 8++ %+ +'(+' : (=' : ,'8+('

( ++> '8+ ,/'+'> :( '=+,:, ,'8+('. E. J+(8+ M,C/(%9

+ 8/(+ :( ++(/0 '+' : /,+'. H' 9=09 %/'

7+,8+ ' +('/009 (+,+ %/ %' :( /,9 '+'> %+ F( PB'>%/+ =/''+ %+ 0//+.

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T%+ F( PB' /(+ /

'==(.

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,0 ','. T%+ =(,+ ++ 7+ 8+/(9 - ,/ '8=09

7+ %/ ' +,%/+ :( %+ =(, ( '+(,+> +.. 8+> (

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(+ ( '(9> %,% '+8+ 9 /0'> :/80+'> 7'+''

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PRODUCTS OFFERED !" NOKIA

T%+(+ /(+ /(' R/+' : P(,' %/ N/ O::+('. E'=+,/009

M70+ =%+' N/ ' %+ L+/ M/:/,(+( . N/ O::+('

/(' M70+ P%+' % /(+ [/09> S%/=+> S+> C0(> +,. N/

O::+(' / /(+ R/+ : M70+ P%+' & O%+( /,,+''(+' % . A00

M70+ =%+' /(+ %/ D::+(+ S=+,:,/' . N/ ' L/,%

/ N+ P(,' E+(9 "+/(.I F(' D+' A/09'' : M/(+ & /,,( T/'+ : C'8+(' I L/,%+' ' P(,' M/(+. T00 N/ %/'

L/,%+ / N. : P(,' M/(+ & I %/ 7++ +(9 S,,+'':0 :(

N/ /:+( 0/,% ' 8/9 =(,'. N/ %/' S(+%++ '

S(/+9 : W( M/(+. I %/' R+0'+ /00 '+,(' M/(+.

N + ' S P+(:0 /' N/ F+0 : M70+ P%+' I/. T%+(+

/(+ ' 8/9 M70+ P%+' 7++ M/(+ 79 N/. S++(/0 N+

T+,%+' & U=(// ' 7+ + +%/,+ & 0/,% / +

=(, ++(9 8+ M/(+. N/B' R& D D+=/(8+ ' +(9 8,%

P((+'' :( ( +( 7( / '=+,/0 ,%/+ ++(9 870+ =%+

' 0/,% 8/(+. A:+( L/,% /(' M70+ =%+' 8/(+

00 > N/ ' L/,% /(' + M+0' : M70+ P%+' .+

' 7( + ,%/+' %+ '+(+' : M70+ P%+'. F('09 A00 M70+

P%+' '+ %/+ 09 !0/,& W%+ C0( D'=0/9> M+''/. !

N/ %/' 0/,%+ /(' N+ M+0' : M70+ P%+' M70+

S+(+' %/ H/' R,+ %+ M/(+. T%+ N+ M+0' /(+ %/ /('

G(+/+(> A/,+ F/,0+' :(8 %/ : %+( =%+' 00 . T%+'+ N+

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M+0' W%,% N/ ' L/,% 8/(+ ' %/ /00 T9=+' :

F+/(+'F/,0+' 0+

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P(, P(:0

N/ 0/,%+' %/'+' (+ 8709

NEW DELHI -- N/ 0/,%+ + /::(/70+ %/'+' 8+0'> 111

/ 16> %,% /(+ :('-8+ 79+(' / %/+ /0 /0/(8 / ,0,

:+ (+/0 0//+' /0 % /+ :+/(+' :( +/'+ : '+B.

W% %+'+ + 870+ =%+'> N/ %/' +=/+ ' +(9-0++0 =(:0

I/.

T%+ N/ 111 70/, / %+ '=0/9) / N/ 16 ,0(+

'=0/9) /(+ +/0 :( :(' 8+ '+(' /' %+9 %/+ / 70 (/=%,/0 +8

8+ %,% /00 '+(' /,,+'' / :/80/('+ %+8'+0+' % %+ 8/

:,' : %+ %/'+> ++ % '+( / SIM ,/(. A%+( '/

:+/(+ : %+'+ + %/'+' ' %+ + T/0 A0/(8 / C0,

:+ (+/0 0//+' ,0 H> T/80> !+/0> M/(/% /

G*/(/.

N/ %/'+' /(+ (++ :( %+( +/'+ : '+ / %+ N/ 111 /

16 =%+' ,+ %' (/ % / + + '+( +(:/,+ %/

8/+' :00 '+ : (/=%,/0 ,' / 0/(+ : '+' / %+ 70-

%/'-:(++ '=+/+(. W% %+ + 8+ '(,(+ /,,+'' 7/', :+/(+'>

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=09=%, / MP3-(/+ ' (+'> %+ N/ 111 / N/

16 /0' :+/(+ / + ,'-8//+8+ :+/(+> ',% /' N/

P(+=/ T(/,+( '==( %+0= '+(' 8( %+( =%+ '/+. T%' 00

7+ / =+(/( +=++ '+(,+.

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R++(/ N/B' + (+ /::(/70+ 8709 I/ / ( %+

7/'+ : 870+ =%+ '+('. S/*++ S%/(8/> M// D(+,(> N/

M70+ P%+'> '/< ?W% %+ (, : %+'+ + %/'+' + %/+

:(%+( '(+%++ ( +(9 0++0 =(, =(:0 79 7( :+/(+

(,% %/'+' % 0,/0'+ /==0,/'. O09 5 =+(,+ : %+ ==0/

+('/' %+ E0'% 0//+. N/ %/' /0/9' (+ (+/,%

%+ 8/''+'> %,% %/' 7++ +8'(/+ 79 ( =/' ++/('

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/+ = 800' : I/'> 09 %+( /09 0+'> 7 /0' / +

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J//>@

D+/0 %+ (//0+ 7+% %+ J// I/ J// /+(' ,/8=/>

S%/(8/ '/< ?I/' /(+ +(+8+09 =( : % %+ ,(9 %/' 7++=((+''. T%+ (% : 8709 ' + : %+ +9 ,/(' : %+

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/ ,+(/+ 7/'+ '/+-:-%+-/( (/ ':/(+. T%+ + +,%09

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,'-+::,+09 %0+ 8=( +( ,/=/,9 / ,/00 /09.

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T%+'+ +(+ /00 /7+ +(+ S8+ : F+/(+' : N+ U=,8 M+0' :N/. N 0+ ' S9 S8+ : %+ N/ N+ M+0'& ' F+/(+'

D+/0. T%+9 /(+ /' F00'

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S%/(+ / (/':+( // / !0+%> GPRS> +8/0 / I+(+

L'+ FM R/ / '/ % / +-,% +9

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E*9 0/(+( '+( 8+8(9 :( '( 8(+ =%'> MP3 (+'

/ +(+' =%+7

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3) N/ 611

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O+ ,% // 7 =(+' +/'9 /,,+'' GPS :,

/ 8/='

W% HSDPA :( :/' +7 7(' / 0/ : 8/='

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K++= 9( 8/+' ,(9'/0 ,0+/( % 0+' '0+ =(+, ',(++

L'+ 9( 8+''/+' (+/ /0 % M+''/+ (+/+(

4) N/ E

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K+9 F+/(+'

!('+ %+ I+(+ / (/':+( 8+/-(,% :0+' / HSDPA =

3.6 M7' +/70+) / 3G %%-'=++ 870+ 7(/7/ I,(+/'+ 870+ =(,9 % /==0,/' :( + / +

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K+9 F+/(+'

E/'9 +-,% +9 /,/+ FM (/ / '/

E*9 +/'9 + % %+ 65>536 ,0('> 0/(+ ',(++ '=0/9 /

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E+ 9( /0 8+ % P+( S/+( 8+

C++ +-,% +9 ',% 70- :0/'%0%

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K+9 F+/(+'

7(/ 12# 12# =+0' '=0/9 65>536 ,0('

S0++ =0'%+ :0 +'

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S08 15.288 +'

!(00/ 65>536 ,0( '=0/9 6 65 =+0')

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) N/ 12#

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E=+(+,+ +%/,+ '/0 % %+ 65>536 ,0( '=0/9

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!(% :0/'%0% :( ,++,+ / +8+(+,9

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E/'9X-'+ 8+ 80 0//+' % ,/0+/('

#) N/ 12

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D' / '=0/'% =(: % (77+(+ +9=/ / /-'0==+(9 7/,

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T-/9 %/':(++ '=+/+(=%+

32-=09=%, MIDI '=+/+(

P=0/( N/ '+( +(:/,+ % 4-/9 ',(00 / ,++(-'+0+, +9

S(+ = 3 ,/,' =%+7> % 5 +(+' =+( ,/,

SWOT ANAL"SIS

I(,

I %' =/( : 89 +'/ I /8 ,'(, / SWOT //09'' :(

N/. I 00 %/+ A/09'+ %+ ++(/0 :/,(' %/ 8/9 =(++ N/

:(8 (+-0/,% WAP +/70+ 870+ =%+' %+ 8/(+.

SWOT A/09''

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SWOT A/09''> ' / S(/+, =0/ 0 '+ +/0/+ %+ S(+%'>

W+/+''+'> O==(+'> / T%(+/' 0+ / P(*+, ( /

!'+'' +(+. I 0+' '=+,:9 %+ 7*+,+ : %+ 7'+''

+(+ ( =(*+, / +:9 %+ +(/0 / ++(/0 :/,(' %/ /(+

:/(/70+ / :/(/70+ /,%+ %/ 7*+,+

S0OT (N(1SIS O, 2OMP(N1 NO*I(

I) MODERN SWOT ANALS"IS

A SWOT //09'' ,,' / ++(/0 / +(/0 ',/ : N/'

7'+'' +(8+> ' / 8=(/ =/( : %+ '(/+, =0/

=(,+''. E(8+/0 :/,(' +(/0 %+ :(8 '/009 ,/ 7+

,0/'':+ /' '(+%' S)> ( +/+''+' W)> / %'+ ++(/0

%+ :(8 ,/ 7+ ,0/'':+ /' ==(+' O) ( %(+/' T). S,% /

//09'' : %+ '(/+, +(8+ ' (+:+((+ /' / SWOT//09''.

T%+ SWOT //09'' =(+' :(8/ %/ ' %+0=:0 8/,%

%+ :(8' (+'(,+' / ,/=/70+' %+ ,8=++ +(8+

%,% =+(/+'. A' ',%> ' '(8+/0 '(/+9 :(80/

/ '+0+,.

. STRENGTHS

-I' / 8/ =0/9+( %+ '8/(=%+ 8/(+ / ' 8/*(9 +('%=

: S987/ / ' =(=(/(9 S+(+' 6 '+( +(:/,+ %,% /(+ =(*+,+

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(+=(+'+ 8/*(9 : %+ 1M '8/(=%+' '0 %+ + 4 9+/('.

- 33 8/(+ '%/(+ '00 %+ 0/(+' ,+00 =%+ +( 79 :/(> % 70+

%+ 8/(+ '%/(+ : +/(+' ,8=+(

- S+ '%0 +/70+ N/ /8(+ R&D ,'' / + ,'

///+'

- !(/ ='< =(7/709 + : %+ = 2 7(/' %+ (0

WEAKNESSES

-T%+ N-G/+ ' ,'+(+ / :0=

- !+ %+ 8/(+ 0+/+( / ' ,(+/'+ (0+ S987/ ' N/ /

7/ 8/+> 8,% 0+ M,(': %+ PC '(9.

- S0 /= + /9' : %< / +/8=0+ /(+ ,0/8'%+00

=%+' %,% /(+ =(+:+((+ 79 8/9 ,'8+('. N/ /' (+0,/

=(,+ / ,0/8'%+00 0 %' 9+/(> %+ 0/,%+ ' :(' 8+0.

OPPORTUNTIIES

- I,(+/'+ %+( =(+'+,+ %+ CDMA 8/(+> %,% %+9 /(+ *' ++(>

/' +00 /' 3G / E+

- N+ (% 8/(+' %+(+ ,+00 =%+ /= '00 %/' (8 >

,0 I/ / %+( ,(+'.

- L++(/+ ' :(/'(,(+ 7'+'' + =(+:+(+,+ / / '(+(

=' % ,/((+('

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THREATS

- L/+ %+ /8+ 3G ,(+/+' / (' 7+ '=0/,+ 79 0+/+(' 0+

M(0/> LG> NEC / %+('.

- A'/ OEM' % /(+ ++( %+ 8/(+ +(9 /(+''+09 TCL> G

!()

- ODM' HTC / %+(') +/70 ,/((+(' 0++(/+ %+( ,'8+(

=+( 79=/'' %+ %/'+ +(. O=+(/(' / 0+''+ %+(

+=++,9 %/'+ +(' / %+ 8/,+ : N/. O(/+> O2>

/ 8/9 %+( =+(/(' 07/009 /(+ '+00 %+( 7(/ : =%+'.

CONCLUSION

F(8 %+ A7+ P(*+, I H/ C8+ %' C,0' T%/ N/ %/'

I8=0+8++ /(' S(/++' D++0= I P(,' / L/(+ S,/0+

& !+,8 N.1 L+/+( T%+ W(0 : M70+ P%+'. N/ %/' '+

/(' T+,%+' 8=0+8+ ' =(,' %+ 8/(+. A' =+( 89

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O= N/ %/ (,+ /(' ',%+8+' /(/, =+=0+ & /

8(+ 00 8/(+. I 0 0+ ,,0+ %/ N/ %/ 7++

0/,% /(' + =(,' & S(/++' %(% %+ 9+/( 7 '00

' %+ N.1 7(/ 0+/+( M70+ P%+'. M/9 =+=0+ /( %+ 07+

/(+ =(,%/' N/ =%+' /' %+9 /(+ +(9 ,%+/=> & +::,+

=+(/+. N/ %/ '+ /(' 8/(+ '(/++' +%/,+ '

=(,' 8/(+ & /0' %+9 %/+ '+ 7++( & +::,+ 8/(+

'+8+/ '(/++' 8/(+ ' =(,' /,,( /('

'+8+' : ,'8+(' %+ 8/(+. N/ /' ',% %/' '+ /00 M+(

& G +,%+' /,0+ =(70+8' : ,'8+(' 8/(+. C'8+(

C/(+ & F++7/, ' /0' + 8(+ 8=(/,+ ,(+/'+ %+ '/0+' :

=(,. !++(> E::,+ & A/,+ T+,%+' /(+ '+ ,(+/'+ %+

'/0+' : =(,. A0' N/ ' 0/(+' 8/:/,(+( : 870+ =%+'

I/ & /0' %+ N.1 L+/+( . /(' P(8/0 S(/++' /(+ 7+

+(00+ %+ 8/(+ =(8+ %+ =(,'. N+ M+0' & %+(

S(/++' /(+ 7+ +00 0+ +%/,+ %+ =(,.

RECOMMENDATIONS

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1) I 0 0+ '+' %/ %+ M/(+ /(+/' :( S/0+' '%0 7+

,(+/'+. T%+9 '%0 (9 /= + '(/++' (+/ %0+

'/0+' :(,+ %+ 8/(+.

2) A' :/( /' L/,% : N+ M+0' ' ,,+(+> T%+ C8=/9

'%0 (9 ::+( '/0+' : ',% =(,' / / /::(/70+ P(,+.

3) T%+ C8=/9 '%0 (9 7( /(/,+ ::+(' & ',' %+

,'8+(' 8/+ %+8 8(+ !(/ L9/0 /(' %+8.

4) R+'+/(,% '%0 7+ ,/((+ / 0/(+ ',/0+ & '+0+,+ /(+/'.

!I!LIOGRAPH"

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3. WORLD OF MARKETING

DIGITAL ARTS

WE!LIOGRAPH"