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INDEX
SR NO. TOPICS PAGE NO.
I) DECLARATION
II) ACKNOWLEDGEMENT
III) INTRODUCTION TO PROJECT
1) CHAPTER 1-INTRODUCTION
2) CHAPTER 2- PROFILE OF NOKIA LTD
3) CHAPTER 3- MARKETING & MARKETING
STRATEGIES
4) CHATER 4-MARKET SEGMENTATION
5) CHAPTER 5-CONCLUSION
6) RECOMMENDATIONS
) !I!LIOGRAPH"
#) ANNE$URE
INTRODUCTION TO THE PROJECT
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TITLE OF THE PROJECT
OBJECTIVES OF THE STUDY
SCOPE OF THE PROJECT
METHODOLOGY
LIMITATION OF THE STUDY
Introduction to Project:-
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FUNCTIONS OF MARKETING
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PROMOTIONAL STRATEGIES:
P'% ( P00
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W+ /,=/+ %/ %+(+ 00 7+ / 0-+(8 ''//70+ +8/ :( 870+
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Four Ps
I ==0/( '/+> M/(+ ' %+ =(8 : =(,'> +'=+,/009
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PRODUCTS OFFERED !" NOKIA
T%+(+ /(+ /(' R/+' : P(,' %/ N/ O::+('. E'=+,/009
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M+0' W%,% N/ ' L/,% 8/(+ ' %/ /00 T9=+' :
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R++(/ N/B' + (+ /::(/70+ 8709 I/ / ( %+
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T%+'+ +(+ /00 /7+ +(+ S8+ : F+/(+' : N+ U=,8 M+0' :N/. N 0+ ' S9 S8+ : %+ N/ N+ M+0'& ' F+/(+'
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T-/9 %/':(++ '=+/+(=%+
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SWOT A/09''> ' / S(/+, =0/ 0 '+ +/0/+ %+ S(+%'>
W+/+''+'> O==(+'> / T%(+/' 0+ / P(*+, ( /
!'+'' +(+. I 0+' '=+,:9 %+ 7*+,+ : %+ 7'+''
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:/(/70+ / :/(/70+ /,%+ %/ 7*+,+
S0OT (N(1SIS O, 2OMP(N1 NO*I(
I) MODERN SWOT ANALS"IS
A SWOT //09'' ,,' / ++(/0 / +(/0 ',/ : N/'
7'+'' +(8+> ' / 8=(/ =/( : %+ '(/+, =0/
=(,+''. E(8+/0 :/,(' +(/0 %+ :(8 '/009 ,/ 7+
,0/'':+ /' '(+%' S)> ( +/+''+' W)> / %'+ ++(/0
%+ :(8 ,/ 7+ ,0/'':+ /' ==(+' O) ( %(+/' T). S,% /
//09'' : %+ '(/+, +(8+ ' (+:+((+ /' / SWOT//09''.
T%+ SWOT //09'' =(+' :(8/ %/ ' %+0=:0 8/,%
%+ :(8' (+'(,+' / ,/=/70+' %+ ,8=++ +(8+
%,% =+(/+'. A' ',%> ' '(8+/0 '(/+9 :(80/
/ '+0+,.
. STRENGTHS
-I' / 8/ =0/9+( %+ '8/(=%+ 8/(+ / ' 8/*(9 +('%=
: S987/ / ' =(=(/(9 S+(+' 6 '+( +(:/,+ %,% /(+ =(*+,+
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(+=(+'+ 8/*(9 : %+ 1M '8/(=%+' '0 %+ + 4 9+/('.
- 33 8/(+ '%/(+ '00 %+ 0/(+' ,+00 =%+ +( 79 :/(> % 70+
%+ 8/(+ '%/(+ : +/(+' ,8=+(
- S+ '%0 +/70+ N/ /8(+ R&D ,'' / + ,'
///+'
- !(/ ='< =(7/709 + : %+ = 2 7(/' %+ (0
WEAKNESSES
-T%+ N-G/+ ' ,'+(+ / :0=
- !+ %+ 8/(+ 0+/+( / ' ,(+/'+ (0+ S987/ ' N/ /
7/ 8/+> 8,% 0+ M,(': %+ PC '(9.
- S0 /= + /9' : %< / +/8=0+ /(+ ,0/8'%+00
=%+' %,% /(+ =(+:+((+ 79 8/9 ,'8+('. N/ /' (+0,/
=(,+ / ,0/8'%+00 0 %' 9+/(> %+ 0/,%+ ' :(' 8+0.
OPPORTUNTIIES
- I,(+/'+ %+( =(+'+,+ %+ CDMA 8/(+> %,% %+9 /(+ *' ++(>
/' +00 /' 3G / E+
- N+ (% 8/(+' %+(+ ,+00 =%+ /= '00 %/' (8 >
,0 I/ / %+( ,(+'.
- L++(/+ ' :(/'(,(+ 7'+'' + =(+:+(+,+ / / '(+(
=' % ,/((+('
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THREATS
- L/+ %+ /8+ 3G ,(+/+' / (' 7+ '=0/,+ 79 0+/+(' 0+
M(0/> LG> NEC / %+('.
- A'/ OEM' % /(+ ++( %+ 8/(+ +(9 /(+''+09 TCL> G
!()
- ODM' HTC / %+(') +/70 ,/((+(' 0++(/+ %+( ,'8+(
=+( 79=/'' %+ %/'+ +(. O=+(/(' / 0+''+ %+(
+=++,9 %/'+ +(' / %+ 8/,+ : N/. O(/+> O2>
/ 8/9 %+( =+(/(' 07/009 /(+ '+00 %+( 7(/ : =%+'.
CONCLUSION
F(8 %+ A7+ P(*+, I H/ C8+ %' C,0' T%/ N/ %/'
I8=0+8++ /(' S(/++' D++0= I P(,' / L/(+ S,/0+
& !+,8 N.1 L+/+( T%+ W(0 : M70+ P%+'. N/ %/' '+
/(' T+,%+' 8=0+8+ ' =(,' %+ 8/(+. A' =+( 89
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O= N/ %/ (,+ /(' ',%+8+' /(/, =+=0+ & /
8(+ 00 8/(+. I 0 0+ ,,0+ %/ N/ %/ 7++
0/,% /(' + =(,' & S(/++' %(% %+ 9+/( 7 '00
' %+ N.1 7(/ 0+/+( M70+ P%+'. M/9 =+=0+ /( %+ 07+
/(+ =(,%/' N/ =%+' /' %+9 /(+ +(9 ,%+/=> & +::,+
=+(/+. N/ %/ '+ /(' 8/(+ '(/++' +%/,+ '
=(,' 8/(+ & /0' %+9 %/+ '+ 7++( & +::,+ 8/(+
'+8+/ '(/++' 8/(+ ' =(,' /,,( /('
'+8+' : ,'8+(' %+ 8/(+. N/ /' ',% %/' '+ /00 M+(
& G +,%+' /,0+ =(70+8' : ,'8+(' 8/(+. C'8+(
C/(+ & F++7/, ' /0' + 8(+ 8=(/,+ ,(+/'+ %+ '/0+' :
=(,. !++(> E::,+ & A/,+ T+,%+' /(+ '+ ,(+/'+ %+
'/0+' : =(,. A0' N/ ' 0/(+' 8/:/,(+( : 870+ =%+'
I/ & /0' %+ N.1 L+/+( . /(' P(8/0 S(/++' /(+ 7+
+(00+ %+ 8/(+ =(8+ %+ =(,'. N+ M+0' & %+(
S(/++' /(+ 7+ +00 0+ +%/,+ %+ =(,.
RECOMMENDATIONS
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1) I 0 0+ '+' %/ %+ M/(+ /(+/' :( S/0+' '%0 7+
,(+/'+. T%+9 '%0 (9 /= + '(/++' (+/ %0+
'/0+' :(,+ %+ 8/(+.
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'%0 (9 ::+( '/0+' : ',% =(,' / / /::(/70+ P(,+.
3) T%+ C8=/9 '%0 (9 7( /(/,+ ::+(' & ',' %+
,'8+(' 8/+ %+8 8(+ !(/ L9/0 /(' %+8.
4) R+'+/(,% '%0 7+ ,/((+ / 0/(+ ',/0+ & '+0+,+ /(+/'.
!I!LIOGRAPH"
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3. WORLD OF MARKETING
DIGITAL ARTS
WE!LIOGRAPH"