Nirmal Presentation Framework

8/10/2019 Nirmal Presentation Framework

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oconut Oil - Positioning

Coconut Oil

?

Edible Oil Styling

NaturalNaturalNatural with

additivesPreparedProducts

Natural withadditives


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oconut Oil - Positioning

Coconut Oil

?

Edible Oil Styling

Edible Product packaging is characterized by a prominent NeckStyling Product Packaging is characterized by inconspicuous neck and prominent Sho

1. Our product needs to have Prominent shoulder + hint of ne


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Core !sers

Middle / o!er Middle "lass#rban / Suburban / $ural

Name % &ismol 'ugustine"ge # ()years$ender # *emaleOccupation # Service%ocation # Ne! +elhi&irthplace # ,annur- ,erala'artial Status % Single

oconut oil user rom childhood

ses coconut oil or both cooing and hair care

Name # Soumya Pana"ge # (0years$ender # MaleOccupation # Service%ocation # Ne! +elhi&irthplace # 'rambagh- . 2eng'artial Status # Single

-"oconut oil user rom childhood

-

#ses coconut oil or hair care


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Core !sers

ser%not have a clear usti,cation for purchase of Coconut Oilnot buy Coconut Oil for the purpose of Styling onlynot buy Coconut Oil for the purpose of Cooing only

user buys Coconut Oil because it is Coconut Oil)

as been using Coconut Oil as a habit since childhood1 the habit1 being impartearents since Childhood

Oil pacaging should appeal to 2oman of the house31 it should not be feminine since it shouldn4t embarrass male users from using i

tle should be !nise51 but appeal to 2omen


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arallel Products 6 Pure /oney

Predominantly "lear Packaging-Minimal 3raphics

Overall basic body orm

#se o scre! able tin caps


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rallel Products 6 Pure Olive Oil

Scre! able tin caps

4raditional and tall orms



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arallel Products 6 Pure 2ater


Stylized and suggestive orms-

4ints o color

*ully Plastic body


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arallel Products 6 Purity


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arallel Products 6 Pure 7uice

4ranslation o uice coloronto packaging and labels

"lear and minimalgraphics


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$raphic 8orm 9dentity /aptic

ement in &ottle *esign1 9nternational Scenario


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$raphic

*orm

5dentity

6aptic

+i7erentiation o products through di7erent graphic label over standard bottle



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3raphic

8orm

5dentity

6aptic

+i7erentiation o products through bottle form+ graphic label across product ra



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3raphic

*orm

9dentity

6aptic

+i7erentiation o products through 2rand identity



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3raphic

*orm

5dentity

/aptic

+i7erentiation o products through /aptic:use of suggestive te5tures;



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vement in pacaging 6 9ndian Scenario


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vement in pacaging 6 9ndian Scenario

$raphic 8orm 9dentity /aptic

?

esign in 9ndian scenario has emerged from $raphic to 8orm to 9dentity di


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'ovement in >etail

esterday @oday

Pictures sho!ing transition in method o buying general household goods 8grocery9rom the past 8,irana Stores9 to the present day 8retail outlets9

ustomer interaction only with shop eeperCustomer interacts directly with products


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'ovement in >etail

esterday @oday

umer has evolved from AasingB what he needs to ApicingB what he wants3from asing to picingfrom need to want

ng is believing 3 Pacage structure should ustify what it is inside


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sociation# @oday4s 9ndian 2oman

esterday @oday

StyliDed

Self Consciously 9ndiannown for a speci,c characteristicmore than the epitomeStands out1 'aes presence felt forright or wrong reasons

- Stylish

-Not Self Consciously 9ndian

- now for the epitome more than aspeci,c characteristic

- &lends in1 doesn4t essentiallystands out


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esterday @oday

StyliDed

Self Consciously 9ndiannown for a speci,c characteristicmore than the epitomeStands out1 'aes presence felt forright or wrong reasons

- Stylish

-Not Self Consciously 9ndian

- now for the epitome more than aspeci,c characteristic

- &lends in1 doesn4t essentially stands out

ssociation# @oday4s 9ndian 'an


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lish but not StyliDedself consciously 9ndian

ebration of Substance more than stylend-in1 not Stand out

ssociation# @oday4s 9ndian !ser


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*E "nalysis # *rining 2ater

>esidual *ominant Emerging

Pure1 NaturalClean1 Clear


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(J) Our bottle should loo Pure1 not Puri,ed:at the same time1 not e5otic1 not premium1 not hand-made;8orm should loo not-so-mass produced3 but not material$raphic should loo not-placed-in-factory3 but not hand-made%abel should ustify the content1 not the process1 not the claims


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@en Commandments

n Commandments

inent Shoulder + /int of Nece51 but appeal to 2omen

rently1 *i


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*E "nalysis # Coconut Oil

>esidual *ominant Emerging


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Parachute is not our benchmar of Choice

Parachute is benchmar by *efaultfor the form1 for its nec1 for its detail for its impression

8or its presence1 that can be taen for granted

P i i


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&rand Kalues#PureClear@rusted

Proposition#Simply Coconut Oil

Proposition

t iti b " l


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pportunities by "nalogy

2hisy

Koda

2ine

t iti b " l


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pportunities by "nalogy

2hisy Koda

*iules do e5ist1 lie in the case of 2hisy bottle designs)

@ h i l " l i


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@echnical "nalysis

'bsence o groove in ,* cap

3roove in bottle cap

9t is important to have a feature in cap that prevents Oil fromdripping on the body to the user4s furniture

ement in form *irections for Present and 8 t re


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ement in form 6 *irections for Present and 8uture

evolution o orm in Porsche cars !hile maintaining a design language across their entire car range stcar to present day models- including eatures such as %g orm on the backside o the carsheadlampson o bonnet to cabin spaceeristic language o !indo!s


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Nirmal Presentation Framework

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