Retail Managment (Nirmal LIFESTYLE)

7/28/2019 Retail Managment (Nirmal LIFESTYLE)

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PRESENTED BY :

POOJA KHANNA 13

ANKITA SHETTY 30

NISHMITA SHETTY 33PREETI SHETTY 34

SINDHURI SHETTY 37


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INTRODUCTION:

The mall has been built on most challenging concept,

ever built in the country.

With an area of one million square feet, it is the largest

shopping mall in the suburbs of Mumbai and one of thelargest in India.

The Glass dome is largest in the south East Asia, hence

is one of the beautiful features of the mall.

It has been voted as Mumbais Favourite Mall twiceby a survey done by popular news dailies.


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TYPES OF RETAILERS:

FOOD RETAILERS:

Banana Leaf

Mc donald's

Only Paratha's

General Merchandise Retailers:

Dollar stores Levis

Reebok


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NON-STORE RETAIL:

E-Zone

Travel Guru

Service retailer:

Citi Bank ATM

Kaya Skin Clinic


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TYPES OF FRANCHISING

FRANCHISING

BUSINESS

FORMAT(PIZZA HUT)

PRODUCT

NAME(ARCHIES)


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FRANCHISING OUTLETS IN NIRMAL LIFESTYLE:

MC DONALDS PEPE JEANS PIZZA HUT MOCHA LEVIS

TOMATO ADAMS PETER ENGLAND REEBOK

MONGINIS CAFE COFFEE DAY BASKIN AND ROBINS


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ETAILING STRATEGY IN NIRMAL LIFESTYLE MAL

The retail strategy provides the direction retailersneed to deal effectively with their environment ,customers and competitors.

Retail strategy is a clear and definite plan that theretailer oulines to tap the market and build a longterm relationship with the consumers.


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RETAIL FORMAT FASHIONSEGMENT

RET

AI

L

FORM

ATS

SPECAILITYSTORES

DEPARTMENTSTORES

DISCOUNTSTORES

OFF-PRICESTORES

CATALOG

TRADITIONALFASHION

FORWARDS

BIBA PEPE JEANS

FASHION BAZAAR SHOPPERSSTOP

DOLLAR SHOP

COTTON WORLD

v


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Building a Sustainable Competitive

Advantages

LOCATION

CUSTOMER SERVICE

Role of Information Technology in Retailing:

Visa & MasterCard facilities Membership Card

ATM machines Security checking device Computerize generated bill


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MERCHANDISE MANAGEMENT:

SALES FORECAST:

Sales forecasting is a very important aspects ofthe merchandising plan and the retailer has to

forecast sales in order to decide on how much to pay.

Forecasting merchandising based on category:

Fad

Fashion

Seasonal merchandise


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STORES

MANAGEMENT

OF

NIRMAL

LIFESTYLE


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STORE DESIGN OF NIRMAL LIFESTYLE:

The decor of Nirmal is the only thing that jars. In ahuge space in the centre of the mall they have a

translucent awning with hanging planets andastronauts.

The mall has become a place to hang out.

There are trees with seats around the mall and oneoften finds families resting here, just chatting.


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STORE LAYOUT:


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First Floor


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VISUAL MERCHANDISE:

PROFITS

SALES

BIGSPENDER

SPENDER

BROWSER

PASSER-BY

LOYALSHOPPER


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Retail Managment (Nirmal LIFESTYLE)

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