Group Members:Group Members:

RUCHITA KACHHADIA (20)NIKHIL MAHESHWARI (21)NIRAJKUMAR (24)PATEL DIVYANG (32)YASH SHAH (43)

COMPANY’S PROFILE COMPANY’S PROFILE

Company’s name : MAANS PRODUCTS (Ahmedabad)Family owned proprietary organisationOwner : Mr.Natvarlal Bhavsar Biri ManufacturingRunning since past 2 decades Assets

-Manufacturing & storing Premises (30-40 workers)-Large storage area for Raw material & Finished

Goods

Product Idea – Beginning of Product Idea – Beginning of “NIRDOSH“NIRDOSH””

Interested in developing an ayurvedic herbal non-tobacco smoking device in late 70’s.

Idea – When some vaidyas asked Mr.Bhavsar to roll ayurvedic material mix in form of beedi for their patients.

Started experimentingOutcome was a good mix of

some 14 herbs rolled into herbal beedi.

The Benefits of Nirdosh The Benefits of Nirdosh

Helps body's defense mechanism work against diseases

Real rejuvenatorInduces a sense of well being & helps

concentrate mind due to herbal contents

A throat cleaner, thus enhances sonority a singer's voice

No nicotine- no harm to the healthNo paper to burn-no harm to the

healthLong-lasting pleasant smell of smoke

4 P’S 4 P’S

PRODUCTPRICEPLACEPROMOTION

Product Product Raw material : mixture of 14

herbs• Filter• Wrapper : tendu leaf,alternate

to develop special medicinal paper

Pack : rectangle box,wrapped by cellophane paper

• Pack Insert : an instruction leaflet

• Brand Name:Nirdosh meaning “innocent”

• Print content on the pack : Bicets coined by taking 2 letter from biris & cigarettes

PricePriceSR.NO

PACKING DETAILS RATE UNIT

1 10 pcs. In one packet 2.00 Packet

2 10 packets in one plastic pack

20.00 10 packets

3 20 plastic packs in one carton

400 Carton

4 40 plastic packs in one carton

800 Carton

5 80 plastic packs in one carton

1600 CartonSuggested consumer price per pack is Rs.2.50

PlacePlace

One main outlet in Ahmedabad

Various others towns & cities of India

PromotionPromotion

Distribution of Free SamplesEmphazing on the health

benefitsMake the product more

visible using low cost advertising medium .viz-Newspaper -Magazines -Radio (or Doordarshan but costly) -Outdoor Advertising -Door – to – door selling

StrengthStrength Unique product in offering. Social cause to remove the harmful effect of

Nicotine. Well supported by the society. Niche market with probably no competition. Product is not only a replacement to tobacco

but also has health benefits associates with it.

WeaknessWeakness

Seasonal availability characteristics of raw material.

Smoking may not accepted in India.

Scare resource for investment in the equipments.

OpportunityOpportunity

Supplying the product to a much wider audience. Can go national instead of just concentrating in the

state Can collaborate with Social houses and Indian

Government Can explore options of exporting the product by

maintainingthe quality standards.

Ayurved is much known in India but is unknown to the world hence the product will have a catchy effect to it

Possibilities of going international

ThreatsThreats No patent taken. This can lead to competition

and eventually downfall of the whole idea. The raw material like herbs is seasonal. Increase in production will require technology

involvement. Lack of intent and effort may lead to limiting the

growth perspective Competition from cheaper cigarettes

Marketing Strategy :Marketing Strategy :

Societal marketing concept•Society•Consumers•Company

SuggestionsSuggestions::

To find alternate ways to expand the supply chain

Enhancement of Advertising for selling. Use the Tag-line of the product. change in packing to set up with new

environment.Need to approach bank & other sources to

raise the fund for the project.

ConclusionConclusion::Beneficial to your entire bodyCan be used to quite smokingIt can be smoked in moderation to

enhance health.Niche productPotential to do well in the marketA health remedy

THANK YOU