Brmcompleteassignment 14052 m.m,4132931 Phpapp02 (2)

8/9/2019 Brmcompleteassignment 14052 m.m,4132931 Phpapp02 (2)

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Kasthuripriya a/p Nanda Kumar TI1206BD1268 BADB3023

FEB2014

THE EFFECTS OF SOCIAL NETWORKING SITES ON THE

ACADEMIC PERFORMANCE OF STUDENTS IN COLLEGE

NAME: KASTHURIPRIYA A/P NANDA

KUMAR

MATRIC NO.: TI1206BD1268

LECTURER: Ms. BAVANI SUBRAMANIAM

BUSINESS RESEARCH METHOD


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THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE

OF STUDENTS IN COLLEGE

1. RESEARCH PROBLEM

1.1 Introduction

The purpose of this research was to determine whether the socia networ!in" sites affect the

academic performance of students in coe"e# This part wi e$pain the %ac!"round of research&

statement of the research pro%em& purpose of research& importance of research& imitations of

research& definition of terms& and summar'#

1. B!c"#round o$ R%&%!rc'

(ate'& onine socia networ!in" sites en"a"e students and need to %e studied as distri%utors of

information# The medium of internet has e)o)ed with "rowth in its appications# The interacti)e

nature of onine en)ironments has e$panded with socia networ!s# Connectin" throu"h socia

networ!s started as a niche acti)it'& %ut with time it is now a phenomenon# The socia

networ!in" sites are %ein" used in )arious wa's i!e formin" communities& chattin"& %o""in" etc#

Apart from that different institutions e)en nowada's are formin" communities or "roups on different

Socia Networ!in" Sites#

1.( St!t%)%nt o$ R%&%!rc' Pro*+%)

Socia networ!in" is the connection of friends or fami' to"ether which aow 'ou to communicate

easi'# *ith socia networ!in" sites 'ou can ha)e a on" chain of friends 'ou can chat or share

information or idea with# Accordin" to Bo'd + Eison ,-../0& 1SNS can %e defined as we%2%ased

ser)ices that aow indi)iduas to construct a pu%ic or semi2pu%ic profie within a %ounded s'stem&

articuate a ist of other users with whom the' share a connection& and )iew and tra)erse their ist of


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connections and those made %' others within the s'stem3# At the most %asic e)e socia networ!in"

sites aow users to set up onine profies or persona homepa"es& and de)eop an onine socia

networ!# The profie pa"e functions as the user4s own we%pa"e and incudes profie informationran"in" from their date of %irth& "ender& rei"ion& poitics and hometown& to their fa)ourite fims&

%oo!s 5uotes and what the' i!e doin" in their spare time# In addition to profie information& users

can desi"n the appearance of their pa"e& and add content such as photos& )ideo cips& music and fies#

Figure 1.1 Thereti!a" Frame#r$ % the &esear!h

1., Pur-o&% o$ R%&%!rc'

The purpose of this research was to determine whether the socia networ!in" sites affect the

academic performance of students in coe"e# The o%6ecti)es of this research were7

1.,.1 R%&%!rc' O*%cti/%&

This research was carried out with the foowin" o%6ecti)es7

a0 To disco)er how the students of Ta6 Internationa Coe"e are usin" the socia networ!in" sites8

%0 To determine how the socia networ!in" sites can %e used as a patform for educationa earnin"

for Ta6 Internationa Coe"e students8

c0 Stud' the uses and "ratifications drawn from socia media and its effects of earnin"#

How the studentsusin"

Socia Networ!in"

Sites

Uses and

"ratification

9atform for educationa earnin"


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1.,. R%&%!rc' 0u%&tion&

This research was carried out to answer the foowin" research 5uestions7

a0 How the students of Ta6 Internationa Coe"e are usin" the socia networ!in" sites8

%0 How the socia networ!in" sites can %e used as a patform for educationa earnin" for Ta6

Internationa Coe"e students8

c0 *hat are the uses and "ratifications drawn from socia media and its effects of earnin"8

1. I)-ort!nc% o$ R%&%!rc'

The findin"s of this research hopefu' wi create awareness amon" coe"e students who accessin"

socia networ!in" sites# The findin"s aso wi hep student to use socia networ!in" sites

appropriate'#

1.2 Li)it!tion& o$ R%&%!rc'

This research was carried out in Ta6 Internationa Coe"e with a sampe of :. students# A sur)e' has

%een conducted amon" the coe"e students which ta!e around ;. minutes for each student#

1.3 D%$inition o$ T%r)&

The foowin"s were the !e' terms used in this research and their constituti)e and operationa

definitions7

4!5 Soci!+ N%t6or"in# Sit%&

Socia networ!in" is we%2%ased ser)ices that aow indi)iduas to create a pu%ic profie& to create a

ist of users with whom to share connection& and )iew and cross the connections within the s'stem#

Most socia networ! ser)ices are we%2%ased and pro)ide means for users to interact o)er the Internet&

such as e2mai and instant messa"in"# Socia networ! sites are )aried and the' incorporate new

http://en.wikipedia.org/wiki/Web-basedhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Web-based


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information and communication toos such as& mo%ie connecti)it'& photo


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. LITERATURE RE9IEW

The increased use of Socia Networ!in" *e%sites has %ecome an internationa phenomenon in the past se)era 'ears# *hat started out as a ho%%' for some computer iterate peope has %ecome a

socia norm and wa' of ife for peope from a o)er the word ,Bo'd& -..=0# Teena"ers and 'oun"

aduts ha)e especia' em%raced these sites as a wa' to connect with their peers& share information&

rein)ent their personaities& and showcase their socia i)es ,Bo'd& -..=0#

*ith the increase of technoo"' used for communicatin" with others and the popuarit' of the

Internet& 1Socia Networ!in"3 has %ecome an acti)it' that is done primari' on the Internet& with

sites i!e M'Space& >ace %oo!& Be%o& >riendster& and ?an"a ,Co'e et a#& -../0#

Man' peope acti)e' participate in content "eneration and )aue creation& and se)era researchers

,e#"#& @oun" et a#& -.. asaou et a#& -.;.0 ha)e e$amined their profies to determine wh' and

to what e$tent the' are !een on postin" their entire identit'& sharin" pictures and )ideos& and

indicatin" their rei"ious affiiations& marita status& and poitica orientations on the internet# These

users interact with others& e$chan"e information a%out their interests& raise discussions a%out new

topics& foows news a%out specific topics on different Socia Networ!in" Sites#

Teena"ers now use the Internet for the ma6orit' their dai' acti)ities and information "atherin"& as

opposed to oder "enerations who used resources i!e the tee)ision or newspaper ,(ewis& -../0# A

recent sur)e' showed that appro$imate' ninet' percent of teens in the United States ha)e Internet

access& and a%out se)ent'2fi)e percent of these teens use the Internet more than once per da' ,ist&

-../0# This stud' aso showed that appro$imate' haf of a teens who ha)e Internet access are

aso mem%ers of socia networ!in" sites& and use the Internet to ma!e pans and sociaie with

friends ,ist& -../0# In Septem%er& -..F& out of tota adut internet users ,;/2- 'ears0 ;G were

those who were usin" an' socia networ!in" site and this percenta"e increased to /G on Ma'& -.;.

, w w w# m ar ! e ti n " c h a r t s# c om0#Tuc!man,;=F0 defined performance as the apparent demonstration of understandin"& concepts&

s!is& ideas and !nowed"e of a person and proposed that "rades cear' depict the performance of a

student# Hence& their academic performance must %e mana"ed efficient' !eepin" in )iew a the

factors that can positi)e' or ne"ati)e' affect their educationa performance# Use of technoo"'

such as internet is one of the most important factors that can infuence educationa performance of

students positi)e' or ad)erse'# Shah et a# ,-..;0 proposed that student users are affected %' the

http://www.marketingcharts.com/http://www.marketingcharts.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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internet and this impact is determined %' the t'pe of internet usa"e# The' are positi)e' affected %'

the informati)e use of internet whie ha)in" drastic impact of recreationa use of internet on them#

Aso& Os!ouei ,-.;.0 proposed that internet is ad)anta"eous to %oth students and teachers if used asa too of !nowed"e creation and dissemination#

Se)era studies ha)e %een done re"ardin" socia networ!in" and "rades# *hittemore Schoo of

Business and Economics recent' conducted a sur)e' of o)er ;&... students# The' as!ed 5uestions

re"ardin" which socia networ! sites were used& how much time the' spent on a site& what their

"rade point a)era"e ,9A0 was& and what the' were "oin" to schoo for# It was concuded that

there is no correation %etween how much time is spent on a socia networ!in" site and "rades

,Martin& -..0#

The Uni)ersit' of New Hampshire a"rees& and %eie)es that current coe"e students "rew up in the

technoo"' era and socia networ!in" is now 6ust a part of a studentJs dai' routine# Their research

show that JG: of hea)' users recei)ed hi"h "rades& compared to GF of i"ht sersJ ,U of

NH& -..0# The Uni)ersit' of New Hampshire said that a ma6orit' of students use socia

networ!in" for socia connections and entertainment& %ut are aso usin" it for education and

professiona reasons#

irschnera re)eaed that students who muti2tas! %etween socia networ!in" sites and homewor! are

i!e' to ha)e -. ower "rades than a student who does not ha)e a socia networ!in" site in )isua

ran"e# irschnera %eie)es that e)en runnin" a socia networ!in" site on the %ac!"round on a

studentJs 9C whie stud'in" or doin" homewor! coud ower a studentJs "rade# He %eie)es that Kthe

pro%em is that most peope ha)e >ace%oo! or other socia networ!in" sites& their e2mais and ma'%e

instant messa"in" constant' runnin" in the %ac!"round whie the' are carr'in" out their tas!sK

,Enri5ue& -.;.0#

American Educationa Research Association conducted a research and it was decared on its annua

conference in San Die"o& Caifornia ,-..0 that SNSs users stud' ess and "enerated ower "rades

e)entua' ,-;stcentur'schoar#or"0# Simiar'& Ban5ui et a# ,-..0 found a continuin" drop of

"rades amon" student users of socia networ!in" sites# Howe)er& man' researchers aso found a

positi)e association %etween use of internet and SNS and academic performance of the student users#

Students& usin" internet fre5uent'& scored hi"her on readin" s!is test and had hi"her "rades as we

,(inda et a#& -..G0#

An e)er increasin" "rowth rate of SNS not on' cas for the parenta and teacher monitorin" of


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student users %ut aso attractin" the focus of academicians and researchers towards this phenomenon#

Student4s use of socia networ!in" continues to create chaen"es and issues for hi"her education

professionas and !eepin" a%reast of these chaen"es has pro)ed difficut %ecause of the speed atwhich new technoo"ies are %ein" introduced ,Bu"e6a& -..G Cariccioso& -..G >inder& -..G

Luinden& -..G Shier& -..F0#There is e)idence that hi"her education institutions ha)e ta!en

initiati)es in discosin" information a%out onine socia networ!in" in)o)ement to their

students,Read et a#& -..G0# An e$ampe is Corne Uni)ersit'4s 1Thou"hts on >ace%oo!3& which

creates students awareness a%out the responsi%e use of onine socia networ!in" ,Mitrano&

-..G0# >oowin" Corne Uni)ersit'& man' institutions ha)e adopted this approach to informin"

students %' usin" anecdota iterature to "uide their actions ,ord& -../0#

The stud' oo!s at Socia networ!s in reation to its impact on academic needs# Socia networ!s

are studied with an educationa conte$t the' are part of a )irtua earnin" en)ironment# The

cassroom is shiftin" in time and space with e earnin"# The rampant use of socia networ!s for

earnin" purposes %' students ma!es this stud' imperati)e# SNS are part of this )irtua earnin"

en)ironment where the cassroom is shiftin" in time and space#


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(. RESEARCH METHOD

The research conducted was Ana'tica Research and the data was coected with the hep of a

5uestionnaire in a cross sectiona sur)e'# After that a critica ana'sis was carried out of the

coected facts and fi"ures#

(.1. Po-u+!tion

The tar"et popuation for the stud' was the coe"e students& of dipoma pro"ram& of Ta6

Internationa Coe"e#

(.. S!)-+%

Sampe of the stud' was composed of :. participants and the sampe was chosen usin" 9urposi)e

Sampin" Techni5ue in which the researcher seects a particuar "roup or cate"or' from the

popuation to constitute the sampe %ecause this cate"or' is considered to mirror the whoe with

reference to the characteristic in 5uestion, umari& -../0#

(.(. 9!ri!*+%&

In this Research& foowin" )aria%es were seected#

o Socia Networ!in" Sites as Independent aria%e#

o Students as Dependent aria%e#

In this research& Uses and "ratification theor' was used to chec! how the students use socianetwor!in" sites to fufi specific "ratification as this theor' assumes that mem%ers of the

audience are not passi)e %ut ta!e an acti)e roe in interpretin" and inte"ratin" media into their own

i)es# The theor' aso hods that audiences are responsi%e for choosin" media to meet their needs#

The approach su""ests that peope use the media to fufi specific "ratifications# This theor' woud

then imp' that the media compete a"ainst other information sources for )iewersJ "ratification# ,at

et a#& ;=0


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(.,. T'% O*%cti/%& o$ t'% Stud8 !r%:

a0 To disco)er how the students of Ta6 Internationa Coe"e are usin" the socia networ!in" sites8

%0 To determine how the socia networ!in" sites can %e used as a patform for educationa earnin"

for Ta6 Internationa Coe"e students8

c0 Stud' the uses and "ratifications drawn from socia media and its effects of earnin"#

(.. Sco-% o$ t'% Stud8

Maa'sian peope are e$posed to )arious !inds of Socia Networ!in" Sites on the internet and this

stud' wi hep how the Socia Networ!in" Sites can %e impro)ed to %e used as a patform for

educationa earnin" for Ta6 Internationa Coe"e students in Maa'sia#

(.2. T'% H8-ot'%&%& $or t'% R%&%!rc'

Socia Networ!in" Sites are usefu patform for students earnin" and academic performance#


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,. F INDIN GS A N D D I S C U SS I O N

To e$pore the reationship %etween socia networ!s and impact on students4 academic performance&

we chose a sampe of :. students who were in the a"e %rac!et of ;/ to -F 'ears# The students were

chosen from the under"raduate pro"ram offered in the coe"e#

G%nd%r P%rc%nt!#%

Mae .

>emae G.

Ta'" e 1( )ender d i str i'ut in % &espndents

Students ha)e internet access in the coe"e and their hostes


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,.. U&%& o$ Soci!+ N%t6or"&

>rom a sampe of :. students we found that a the students used one or the other socia networ!in"

site# The socia networ!in" sites that students used for academic purposes incuded @ouTu%e&

*hatssap and >ace %oo!# *hatssap was used as much as >ace%oo!# Twitter was the east used of

a the we%sites#

Soc!" N#$%o&'() S$#s Us#* +, S$-*#($s

Facebook

Whatssap

Youtube

Other

>i"ure ;

An' other SNS incuded *eChat& Twitter& oo"e and Insta"ram# The respondents found

>ace%oo! and *hatssap easier to use#


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&#(*: V&$-!" Vs. R#!"

Virtual

Real

>i"ure -

On an a)era"e the' had at east :. to =. friends ,see >i" -0# FG students did not ha)e more

friends onine than in rea ife# students had more friends onine than in rea ife# Most

students added that their rea ife friends were their onine friends whie most of them had friends

who were from schoo& coe"e or fami'#

,.(. U&% o$ Soci!+ N%t6or"& on Mo*i+% P'on%&

Us# o Soc!" N#$%o&' ( Mo+"# Po(#s

Yes

No

>i"ure :

/. percent students reported that the' used a socia networ!in" site on phone# This


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increased the approacha%iit' and fe$i%iit' of %ein" in touch# Smart features a)aia%e on socia

networ!s i!e readin" RSS feeds& ocation ta""in" and status updates were popuar uses of socia

networ! on mo%ie phone# These were not direct' reated to education ,>i" :0#

,.,. Ti)% S-%nt on Soci!+ N%t6or"in# Sit%&

T# S#($ o( Soc!" N#$%o&'

0 hour

1/2 hour

1 hour

2 hour

3 hour

4 hour

>i"ure

The respondents reported the num%er of hours the' spent on socia networ!s per da'# ;. spent

haf hour& ;= spent one hour per da' -: spent two hours per da' and F. spent more than twohours# The' were no respondents who spent ero hours on the socia networ!s# The consumption

e)es for more than two hours are the hi"hest ,see >i" 0#


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,.. U&%& o$ Soci!+ N%t6or"in# Sit%&:

The ne$t )aria%e in this assessment was the purposes for which the students used socia networ!

sites# The students were a%e to point out the different purposes for which the' used the SNS# In

Ta%e - we see that the hi"hest score of G. is for downoadin" music and )ideos# / used is

for postin" photos& . used it for chattin"#

Ta'"e 2( *er!enta+e % ,sa+e % -N- 'y -tudents

Downoadin" music and )ideos were not on' educationa %ut consisted of se)era "enres# The

Pur-o&%& ; o$ Stud%nt&

Downoadin" music )ideo G.

Upoadin" music )ideo G

9ostin" photos ;/

Chattin" .

Bo""in" /

Creatin" pos


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hi"hest score re)eaed that the students used it for chattin"# Downoadin" music


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Soc!" N#$%o&' -s#* /o& Ass)(1#($ P-&2os#

Yes

No

>i"ure F

*hie most students used socia networ!s for entertainment purposes& =- a"reed that the' used to

socia networ!s whie wor!in" on cassroom assi"nments ,>i" F0# -/ do not use an' socia

networ! for competin" assi"nments# This hi"h score indicates that students find socia

networ!s hepfu in "ettin" "uidance and information reated to their su%6ect#

,.7. Soci!+ n%t6or"& !nd E +%!rnin#:

=- students a"reed that Socia networ!s were an effecti)e e2earnin" too# -/ denied that

socia networ!s coud function as e2earnin" toos# =- who were in fa)or fet that e2earnin"

sa)ed time , >i" G0#

Soc!" N#$%o&'s E3#c$4# !s E5"#!&(() $oo"

YesNo

>i"ure G

;=


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The students who supported the use of socia networ!in" as an e2earnin" too "a)e su""estions of

how the SNS coud %e used to hep them which are as foows7

• Specia socia networ!s for understandin" assi"nments#

• Downoad supportin" information in ima"es on SNS to hep with assi"nment

• Students shoud %e a%e to e$chan"e information and e$periences with teachers

• >orm specific "roups reated to each ma6or

• Specia pa"es where teachers can upoad materia reated to specific topics that students can

read whie usin" SNS#

• >orum where students can cear dou%ts

• Onine trou%e shootin" for practica pro6ects#

;/


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. CO N C LU S I O N

The students& on a whoe& "a)e a more scorin" response to usin" onine networ!s to write

their cass assi"nments and incusion of coe"e reated student focused "roups and socia

networ!s# The o%ser)ations drawn from empirica data shows that students ha)e started usin"

socia networ!s for academic purposes# *hie some students percei)ed SNS as a distraction and

were hesitant to share their feein"s& a hi"h percenta"e of respondents found it an a)enue to

search for information& 6oin educationa networ!s and oo! for career opportunities# The use

of SNS "a)e them a sense of %eon"in" to an academic communit'& as their onine friends

were most' those who the' met in coe"e# Two step fow interactions& student to student and

teacher to student fa)oured academic earnin" throu"h socia networ!s# The use of these networ!s

has to %e discipined as it can ead to distraction from education# The research aso concudes that

a ar"e section of students capitaie on the importance of human cassroom face to face instruction&

the socia networ!s used for educationa < tutorin" shoud %e a%e to app' these principes in a

)irtua cassroom# Technica factors i!e ow speeds& poor networ! connecti)it' ma' impede this

process on a socia networ!in" site and ma' cause "aps in communication# Accordin" to the

responses it can %e concuded that socia networ!s if desi"ned and taiored to the specific

educationa needs of each student SNS can %e a usefu instrument in impro)in" academic

performance of Ta6 Internationa Coe"e#

;


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2. REFFERENCES

Anon'mous# ,-.;.0# -tudent )rades Nt A%%e!ted 'y -!ia" Net#r$in+. Retrie)ed from Uni)ersit'of New Hampshire7 htt p 7ran! Rennie# ,-..0# The nne!ti!n( earnin+ %r the nne!ted

)eneratin. USA7 Information A"e 9u%ishin"#

Eison& D# a# , -..=0# Socia networ! sites7 Definition& histor'& and schoarship# urna" %

mputerediated

mmuni!atin & ;2;;#

Enri5ue& P# ,-.;.0# Fa!e'$ and 5ther 5n"ine -!ia" Net#r$in+ -ites an #er )rades -tudy

-ays. Retrie)ed from h tt p 7


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3. APENDI<

3.1. 0u%&tionn!ir%:

,The sur)e' is %ein" conducted for the research re"ardin" 1Effect of Socia Networ!in"

Sites on the Academic performance of Students in Ta6 Internationa Coe"e#3 @our

participation wi "reat' hep to o%tain the resutsQ0

N!)%7 22222222222222222222222222222222222222222222222222222222222222222

G%nd%r: A#%:

1. W'!t Soci!+ )%di! &it%& do 8ou u&%=a0 @outu%e

%0 Twitter

c0 >ace%oo!

d0 *hatssap

e0 An' other 7

. Ho6 )!n8 &oci!+ n%t6or"in# &it%& do 8ou u&%=

a0 ;

%0 -

c0 :d0 More than :

(. Ho6 )uc' ti)% do 8ou &-%nd on &oci!+ )%di! &it%&=

a0 :.min

% 0 ; hour

c0 - hours

d0 : hours

e0 More than : hours

f0 . hours

,. Do 8ou u&% &oci!+ n%t6or"in# &it%& t'rou#' 8our )o*i+% -'on%=

a0 @es

%0 No

-;

Mae >emae


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. >ou u&% &oci!+ )%di! -ri)!ri+8 $or=

a0 Downoadin" music


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-:


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Brmcompleteassignment 14052 m.m,4132931 Phpapp02 (2)

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