Nifty Marketing Group - Profile

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Company Profile Nifty Marketing Group Smart Actions, Big Results

Transcript of Nifty Marketing Group - Profile

Page 1: Nifty Marketing Group - Profile

Company Profile

Nifty Marketing Group

Smart Actions, Big Results

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Vision

To be the lighthouse and epitome of marketing in the globe

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About Us

Nifty Marketing Group was established on an aspiration of harnessing synergy; the art of finding the best parts and utilising them in a manner that produces a unique set of desirable results. We are a marketing services company positioned to offer brands a consolidated marketing service that allows brands to maximise ROI on allocated budgets. We pool resources in a way that results in efficiencies that are otherwise impossible to realise in any other way.

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To craft and implement well researched and thought out marketing strategies that allow brands to excel Global Thinking, Global Standards, Global Excellence.

• Relationships: - Embracement; Connection • Integrity: - Sincerity; Honesty • Service: - Trust; Reliability

• To achieve an average 12% annual growth rate for the brands in our portfolio

• To gain 10% South African market share by year 2020 • To gain 2,5% market share in Africa by year 2020

• We will innovative and implement smart strategies, techniques and

methodologies that will allow brands to excel within set budgets • Through our in-house research company, we will find relevant data that will

inform the crafting of appropriate and smart strategies, techniques and methodologies for the brands in our portfolio

• We will align our solutions to global thinking and trends • We will only utilise partners and hire employees whose thinking and attitudes

resonates with our vision, culture and motto • We will position ourselves to service both local and global brands in Africa

Mission

Business Culture

Values

Goals

Strategy

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Research Agency Multimedia Agency Branding Agency

Media Planning & Buying Agency Digital Marketing Agency

PR Agency

Brand Warehouse Currently being Rebranded

Promotions Agency

TBA

Advertising Agency

The Group

Consultancy

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Our Research Agency

Target Market Studies

New Product Testing

Brand Audit/ Reviews

Communication Testing

Concept Testing

Packaging Testing

Positioning Research

Competitor Research

Segmentation Studies

ANALYSIS, FINDINGS & INSIGHTS FOCUS GROUPS IN-DEPTH INTERVIEWS ETHNOGRAPHY IMMERSIONS SURVEYS QUESTIONNAIRE

Hypothesis Quantification

Customer Satisfaction Surveys

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Our Multimedia Agency

Graphic Design

Small/ Large scale layout

Marketing material

Illustrations

Font design

Magazine/ Tabloids layout

Production

Photography

Videography

Editing

Multimedia

Web design and Hosting

Mobile website design

3D Animation

Interface design

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Merchandise

Corporate Gifts

Corporate Clothing

CMT

Branding

Screen Printing

Digital Printing

Laser Printing & Engraving

Embroidery

Emboss & Pad

Printing

Our Branding Agency

Brand Warehouse Currently being Rebranded

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Our Media Planning & Buying Agency

Media Planning

Research & Analysis

Innovative Planning

Budgeting

Media Buying

Optimal Buying

Scheduling

Analytics & Reporting

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Our Digital Marketing Agency

• Applications

•SMS

•Blogs

•Articles

•White Papers

•Videos

•Podcasts

•Digital Comics

•Facebook

•Twitter

•Instagram

•Search Engine Optimisation

•Analytics

•Paid search

Web Marketing

Social Media

Marketing

Mobile Marketing

Content Marketing

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Our Promotions & Activations Agency

.

• Event Marketing

• Exhibition Marketing

• Experiential Marketing

• Experiential Marketing

• Consumer Marketing

• Experiential Marketing

• Shopper Marketing

• Consumer Marketing

• Experiential Marketing

In store Promotions

Outdoor Promotions

Events Road Shows

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Our PR Agency

Press Release

Opinion Leadership Media Liaison

PR Strategy

.Objectives

.Stakeholders

.Messaging

.Communication

Research

Development

Implementation

Publicity

.CSI

.Sponsorships

.Government Liaison

Event Management A – Z Internal PR

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Our Media Relations

Community Radio Stations

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• STRATEGY • MARKETING PLANS • MARKETING MIX • MESSAGING • BUDGETING • ENTERPRISE DEVELOPMENT & SME ADVISORY

Euromonitor

Consultancy

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Technical Sound Strategies

Being a group always makes us to

think holistically

Our solutions are research driven

Greater Economies of Scale

Being a group allows us to

optimise clients budgets

The group rarely has to outsource

services as we have most resources

internally

Global Thinking

It is our culture to align our solutions with global trends

We bring global competitiveness to

brands

Our Competitive Edge

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Our Management

COO Mpumelelo Mthembu Marketing Graduate 8 Years in Advertising • The Jupiter

Drawing Room • McCann Erickson 9 Years in Research • Consultant

CEO Gibbs Nare Marketing Graduate 14 Years Marketing Experience • FMCG • Chemicals • Logistics • Tourism • IT • Financial, sectors

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Nifty Marketing Group

is Level 1 BBBEE company

Other Info

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Serviced Brands: Food

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Serviced Brands: Stationery & Hardware

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Serviced Brands:Financial & Other

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Why Nifty Marketing Group?

We strongly believe in Smart Actions that yield Big Results We strive to think globally and deliver services at global standards

We offer one stop marketing services solutions thus allowing

brands;

To tap into our various expertise as we will craft and recommend holistic strategies To optimise available budgets by leveraging on all of our services

Smart Actions, Big Results

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Contact Persons:

Gibbs Nare Mpumelelo Mthembu

Mobile: 079 954 2909

082 255 5093 Tel: 011 052 6606 Fax: 086 274 7273

[email protected]

[email protected]

www.niftymarketinggroup.co.za

E5 Market Up 10 Van Beek Street Maboneng Precinct

Johannesburg 2094

Contact Us