Nifty Marketing Group - Profile
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Transcript of Nifty Marketing Group - Profile
Company Profile
Nifty Marketing Group
Smart Actions, Big Results
Vision
To be the lighthouse and epitome of marketing in the globe
About Us
Nifty Marketing Group was established on an aspiration of harnessing synergy; the art of finding the best parts and utilising them in a manner that produces a unique set of desirable results. We are a marketing services company positioned to offer brands a consolidated marketing service that allows brands to maximise ROI on allocated budgets. We pool resources in a way that results in efficiencies that are otherwise impossible to realise in any other way.
To craft and implement well researched and thought out marketing strategies that allow brands to excel Global Thinking, Global Standards, Global Excellence.
• Relationships: - Embracement; Connection • Integrity: - Sincerity; Honesty • Service: - Trust; Reliability
• To achieve an average 12% annual growth rate for the brands in our portfolio
• To gain 10% South African market share by year 2020 • To gain 2,5% market share in Africa by year 2020
• We will innovative and implement smart strategies, techniques and
methodologies that will allow brands to excel within set budgets • Through our in-house research company, we will find relevant data that will
inform the crafting of appropriate and smart strategies, techniques and methodologies for the brands in our portfolio
• We will align our solutions to global thinking and trends • We will only utilise partners and hire employees whose thinking and attitudes
resonates with our vision, culture and motto • We will position ourselves to service both local and global brands in Africa
Mission
Business Culture
Values
Goals
Strategy
Research Agency Multimedia Agency Branding Agency
Media Planning & Buying Agency Digital Marketing Agency
PR Agency
Brand Warehouse Currently being Rebranded
Promotions Agency
TBA
Advertising Agency
The Group
Consultancy
Our Research Agency
Target Market Studies
New Product Testing
Brand Audit/ Reviews
Communication Testing
Concept Testing
Packaging Testing
Positioning Research
Competitor Research
Segmentation Studies
ANALYSIS, FINDINGS & INSIGHTS FOCUS GROUPS IN-DEPTH INTERVIEWS ETHNOGRAPHY IMMERSIONS SURVEYS QUESTIONNAIRE
Hypothesis Quantification
Customer Satisfaction Surveys
Our Multimedia Agency
Graphic Design
Small/ Large scale layout
Marketing material
Illustrations
Font design
Magazine/ Tabloids layout
Production
Photography
Videography
Editing
Multimedia
Web design and Hosting
Mobile website design
3D Animation
Interface design
Merchandise
Corporate Gifts
Corporate Clothing
CMT
Branding
Screen Printing
Digital Printing
Laser Printing & Engraving
Embroidery
Emboss & Pad
Printing
Our Branding Agency
Brand Warehouse Currently being Rebranded
Our Media Planning & Buying Agency
Media Planning
Research & Analysis
Innovative Planning
Budgeting
Media Buying
Optimal Buying
Scheduling
Analytics & Reporting
Our Digital Marketing Agency
• Applications
•SMS
•Blogs
•Articles
•White Papers
•Videos
•Podcasts
•Digital Comics
•Search Engine Optimisation
•Analytics
•Paid search
Web Marketing
Social Media
Marketing
Mobile Marketing
Content Marketing
Our Promotions & Activations Agency
.
• Event Marketing
• Exhibition Marketing
• Experiential Marketing
• Experiential Marketing
• Consumer Marketing
• Experiential Marketing
• Shopper Marketing
• Consumer Marketing
• Experiential Marketing
In store Promotions
Outdoor Promotions
Events Road Shows
Our PR Agency
Press Release
Opinion Leadership Media Liaison
PR Strategy
.Objectives
.Stakeholders
.Messaging
.Communication
Research
Development
Implementation
Publicity
.CSI
.Sponsorships
.Government Liaison
Event Management A – Z Internal PR
Our Media Relations
Community Radio Stations
• STRATEGY • MARKETING PLANS • MARKETING MIX • MESSAGING • BUDGETING • ENTERPRISE DEVELOPMENT & SME ADVISORY
Euromonitor
Consultancy
Technical Sound Strategies
Being a group always makes us to
think holistically
Our solutions are research driven
Greater Economies of Scale
Being a group allows us to
optimise clients budgets
The group rarely has to outsource
services as we have most resources
internally
Global Thinking
It is our culture to align our solutions with global trends
We bring global competitiveness to
brands
Our Competitive Edge
Our Management
COO Mpumelelo Mthembu Marketing Graduate 8 Years in Advertising • The Jupiter
Drawing Room • McCann Erickson 9 Years in Research • Consultant
CEO Gibbs Nare Marketing Graduate 14 Years Marketing Experience • FMCG • Chemicals • Logistics • Tourism • IT • Financial, sectors
Nifty Marketing Group
is Level 1 BBBEE company
Other Info
Serviced Brands: Food
Serviced Brands: Stationery & Hardware
Serviced Brands:Financial & Other
Why Nifty Marketing Group?
We strongly believe in Smart Actions that yield Big Results We strive to think globally and deliver services at global standards
We offer one stop marketing services solutions thus allowing
brands;
To tap into our various expertise as we will craft and recommend holistic strategies To optimise available budgets by leveraging on all of our services
Smart Actions, Big Results
Contact Persons:
Gibbs Nare Mpumelelo Mthembu
Mobile: 079 954 2909
082 255 5093 Tel: 011 052 6606 Fax: 086 274 7273
www.niftymarketinggroup.co.za
E5 Market Up 10 Van Beek Street Maboneng Precinct
Johannesburg 2094
Contact Us