Verve marketing profile
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Transcript of Verve marketing profile
Credentials
About us
Full Business Name: Verve Marketing Ltd
Founded in Nigeria: 2007 Staff Complement: 12 Permanent, 30 Contract
Gear up – Gear Down strategy to meet project requirements
Bankers: Ecobank
Who are we?
Verve marketing is an experiential event and marketing agency that designs, executes and positions its clients brands
in the fore mind of their consumers.
We are a team made up of wide ranging talents, combined to do amazing work and having fun whilst doing it.
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Most importantly we are
Proudly Nigerian!!!
Our aim
Being a partner to our clients, thus affording us the magnanimosity to design and execute Big Ideas that
will create an emotional connection between the brand and the consumer
Our value
Delivering big ideas geared to building
value for consumers of our clients’ products
What we do
You appeal through advertising… but weconnect through experiential
activations…
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Experiential Activation
To HearTo Look
Traditional Media
To Touch To Smell To Taste
Experiential Activation
The more senses involved in the communication, the more effective the experience
Absorption
EntertainmentI experience the brand in an enjoyable way
EducationTell/show me something about the brand I didn’t know before
ActivePassiveEnvironmentThe brand comes to me.
EscapismThe brand gave me something new or different to do
Immersion
The acid test
Experiential SweetspotWhere environment,
entertainment and education drive action and affinity
VERVEMARKETIN
G
Socialmarketing
Eventmarketing
Promotional
marketing
We discover the point at which the brands’ opportunities and consumer realities’ meet.
Event marketing
Our EventsTransform and inspire consumers of our brandsImmerse consumers in the brands we portray
We believe in the power of an experience to ignite the passions of a consumer.
Event marketing contd.
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EventsWe go beyond the expected to create fully customised, high
octane, brand prolific occurrences to commemorate and reinvent the products' market existence continually
• Musical Concerts• Product relaunches• Sporting Events & competitions• Conferences & Seminars• Product Retreats & Workshops
ActivationDesign, Develop & Deploy mind blowing ideas
to activate a property or sponsorship whilst bringing the brand promise to life
• Staff Database and Training Program• Turn-Key Project Management
Mobile MarketingDeliver unique brand experiences to
consumers; in their own environments, on their own time
via turn-key, flexible programs
• Mobile Promotion Platforms• Promotional Tours• Road shows• Product Sampling
Event marketing contd.Field MarketingActivate unique brand experiences
within consumers’ buying habitats via experienced & fully trained brand ambassadors
• Data Capture and Name Generation Process
• On and Off-Premises events• In-Store
Social Marketing
We believe in the power of personal interaction to effectively create an intention of behavior change.
Our campaigns empower individuals, families and communities to make informed choices about their health and welfare.
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Social CommunicationsEffective communication to
encourage the adoption of appropriate health practices including the use of products
Branding Sales teams Community interventions
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Cause Related Marketing
• Adoption and support of a cause by a second & third party
• Sponsorship of educational programmes
Corporate SocialInvestment• Driving corporate sponsorship
and participation in social investments
• Community investment• Involvement in community
causes
Capacity BuildingKnowledge and skills transfer
within communities to ensure sustainable behaviour change
• Involvement of community based organizations including youth groups, dance and drama groups, women’s groups
Behaviour Change CommunicationKnowledge and information dissemination responsible for promoting changes which will contribute to the individual’s or society’s best interest• Various interventions aimed
at specific target audiences
Health Service Marketing
• Promoting knowledge, trust and understanding of health services and their offerings
Social Marketing Mediums
Promotional Marketing
We believe innovative, multi-faceted, brand-focused promotions – are key to building long-term brand
relationships.
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We believe in the power of promotion to break through to consumers at relevant, critical decision-making moments.
Promotional Marketing mediums
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Trade ProgrammingLeverage our unique understanding of trade
constituencies to develop strong relationships and program support
• Loyalty Builders• Added Value• Merchandising
Retail ProgrammingSupport the brand promise at retail outlets
through never-been-done-before, consumer inspired mediums
• POS• Sweepstakes• Couponing• Sampling• Merchandising/Signage
IncentivesCreate relevant offers that enhance brand
perception and move consumers to immediate action
• Premiums• Value Packs• Giveaways
Immersions Leverage our unique understanding of
consumers to develop relevant promotions
• Lifestyle• Culture• Social
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Some of our Work
MTN PEOPLE POLICE MARATHON
Theme: Race Against Crime
EVENT: MARATHONLOCATION: ABUJA.
DATE: 26TH JULY 2008
Introduction MTN People Police Marathon is an
initiative of the Nigeria Police in conjunction with sponsors that includes; MTN, Kia, Oceanic Bank plc and Motorola.
The objective was to build an enduring relationship between the Nigeria Police force and Nigeria citizens using the unifying power of sport.
It was the first of its kind in the history of the Nigerian police Force
The event which took place on Saturday 26 July in the Federal Capital Territory ABUJA played host to top Government officials, Business giants, professional athletes and young men and women from all walks of life
Objective: Having more of MTN cards in each of point of sale outlet in the country. Pushing all the distribution channels Pulling consumption of MTN airtime.
Mechanism:A whole team with branding and material covering intensively the whole country
Impact: creation:Activating 4 regions across
the country.During the activation, we use a pick up podium to capture the attention of the crowd to a point of sale or in the street. 4 scooters are used to draw the attention of people in surrounding environs. We explain to them the product and invite them to the street activation or to the point of sale in promotion.
MTN Trade program
BAT Annual Conference
Omo Stain Challenge Activation
Experiences Clients Differentiator Case Studies
The rally activation with distribution of flyers
Arena Teaser & Rally Activation
The teaser activation
Arena Launch and Road show
Road Show Activation
Launch and Exhibition
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N.A.C.R.D.B. Building, Plot 7, NERCD Road,
Central Business District,Alausa - Ikeja, Lagos.
08056145926, [email protected]
Contact