Kluang Mall Marketing Profile

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PROFILE 2014

Transcript of Kluang Mall Marketing Profile

Page 1: Kluang Mall Marketing Profile

PROFILE 2014

Page 2: Kluang Mall Marketing Profile

The Leading Mall In Central JohorImage: “Getup! 2013”, 2 June 2013

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Kluang Mall is the leading shopping centre in central Johor. Opened in 2008, it is located in the town centre of Kluang, serving a district population catchment of over 314,400. Situated 20 kilometres from the North-South Expressway, the shopping centre is the top destination for consumers in central Johor.

Anchored by Pacific Hypermarket & Department Store, MBO Cinemas, Popular Bookstore, Sen Q and Ampang SuperBowl, the mall features over 160 specialty retail shops offering a quality retail and leisure experience. With over 335,594 sq ft of retail space and over 1,100 car park bays, Kluang Mall provides the platform of choice for shoppers and retailers in the Kluang district.

Kluang is 270km from Kuala Lumpur and 108 km from Johor Bahru.

Kluang Mall is developed and managed by Tenaga Nusantara Sdn Bhd, a related company of Majupadu Development Sdn Bhd, a leading commercial and residential developer in Kluang, Johor.

5 floors

AMOUNT OF FLOORS

843,513 sg. ft.

OUR MALL SURFACE

214 shops

AMOUNT OF SHOPS

1200 parkings

CAR PARKING BAYS

CENTER

IN CENTER OF JOHOR

15 MIN

AYER HITAM TOLL

C 0M 100Y 79K 20

OTHER MAIN TENANTS

Management

PROFESSIONAL TEAM

HUB

KL - SINGAPORE

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The Heart of a State Image: Royal Military Parade, Merdeka Day, 31

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Founded in 1915, Kluang serves as the centre for Johor’s Royal Army Base. Located 20km from the North South Expressway, the district has a population of over 314,400. Several major corporations have invested in the Kluang district, including Syntomer, MMC, Guocera, Terreal, Kimberly-Clark, Adventa, and Liebherr.

Market Catchment314.400

KLUANG RESIDENTS

51%

BELOW 29 YEARS

Source: 2009 Census. Demographic details avail-

able in Market Research Summary 2013 Report,

available on request.

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Young, Dynamic, Educated, Family-Oriented MarketImage: Centre Court at Kluang Mall, 17 March 2013 (Musical Performance)

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Young, Dynamic, Educated, Family-Oriented

Education %Form  5  /  S PM 32.5%Diploma 33.5%Univers ity 21.9%Primary 10.1%Other 2.1%Occupation %Profess ional 19.5%Self-­‐Employed 16.7%Housewife 16.3%Government 13.0%S tudent 12.1%Other 9.5%Technical  /  Agriculture 7.6%Retired 2.9%Manager  &  Up 2.5%

Household  Monthly  IncomeAverage,  RM 5,006Median,  RM 4,500Income,  RM %<  2000 14.4%2001-­‐3000 17.9%3001-­‐4000 13.4%4001-­‐5000 13.7%5001-­‐6000 10.5%6001-­‐7000 4.3%7001-­‐8000 6.7%8001-­‐9000 4.8%9001-­‐10000 12.5%10001-­‐11000 1.0%11001-­‐12000 0.3%12001-­‐13000 0.0%13001-­‐14000 0.2%14001-­‐15000 0.1%15001-­‐16000 0.4%>  20000 0.3%

Age  Category %<  17  years 2.4%18-­‐24  years 22.9%25-­‐34  years 36.8%35-­‐44  years 18.3%44-­‐54  years 12.1%>  55  years 7.5%Total 100%

Marital  S tatusS ingle 36.4%Married 63.1%Divorced 0.5%

Number  of  ChildrenAverage 2.5Median 2No.  of  Children %

26.9%30.6%21.3%11.7%6.4%2.0%0.3%0.3%0.3%0.2%

Age  Range  of  Children0  to  6  years 27%7  to  12  years 18%13  to  17  years 16%18  and  older 39%

78910

123456

62% below 34 years old

Median Family Size: 4

45% of children less than 12 years

55% have a diploma / University

education

26% have a household income greater than RM7,000 per month

38.7% were professional, managerial or self-employed

*Market Research Report 2013 (Sep – Oct 2013)

Involving 1,121 respondents. Report available upon request.

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Strong Market Demand

*Market Research Report 2013 (Sep – Oct 2013)

Involving 1,121 respondents. Report available upon request.

132,460

AV. WEEKLY TRAFFIC

95 MIN

AV. TIME SPEND

7X

VISITS PER MONTH

RM 5,006

AV. HOUSEHOLD

RM 104

AV. SPEND PER VISIT

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“Kluang Mall’s Management has proven adept at understanding the local market and introducing relevant promotions and creating customer buzz. Our store is one of the most successful openings of a Starbucks in Johor state”

Mr. X, General Manager Berjaya Starbucks

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“We are very happy with the management of Kluang Mall in their responsiveness and supportin establishing Baskin Robbins in Kluang Mall. Their knowledge of the market and resourcefulness

Mr. Y, General Manager Baskin-Robbins Malaysia

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Committed and Dedicated Manager

Kluang Mall was developed by Majupadu Development Sdn Bhd, a leading commercial and residential developer in Kluang, Johor.

Majupadu Development is an established developer with winning accolades for its fine construction workmanship, quality and design. Since its 4th mixed residential development to its 27th project, all properties were sold out within a day, with purchasers queuing for hours prior to the actual launch date. This success is largely attributed to the company’s relentless emphasis on quality, its focus on value-added after sales service for its customers and its dedication to creating lifestyle excellence.

Majupadu has extended its philosophy towards the management of Kluang Mall in creating the platform of choice for retailers and customers.

The Manager’s Commitment

The management is committed to providing the best platform for retailers to serve shoppers and creating Kluang Mall as their destination of choice.

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Majupadu Group is recognized by state and local officials and agencies for its outstanding workmanship, timely delivery and prompt completion of projects.

2013 Tourism Malaysia Grant

Received a grant of RM20,000 from Tourism Malaysia for organizing community-based events and festivities during Hari Raya celebrations at Kluang Mall in conjunction with 1Malaysia Mega Sales Carnival 2013

2013 Selected Trading Zone Award

Kluang Mall is recognized as the Selected Trading Zone by Kementerian Perdagangan Dalam Negeri, Koperasi dan Kepenggunaan (KPDNKK) towards Bestari Smart Enforcement Program

2013 Certificate of Appreciation

Certificate of Appreciation to Kluang Mall from Kluang District Office – ‘Sentiasa mengadakan acara untuk menaikkan taraf Kluang, membantu golongan kurang upaya dan mencungkil bakat terpendam anak muda di daerah Kluang’

Awards Majupadu Development SDN. BHD. 2010 Official Opening

Official Opening of Kluang Mall, November 7, by Johor Menteri Besar YAB Dato’ Hj Abdul Ghani bin Othman

2008 Ground Breaking Ceremony

Ground breaking, January 26, of Kluang Mall by Menteri Besar of Jo-hor, YAB Dato’ Haji Abdul Ghani Bin Othman

2005 Letter of Appreciation for Privatization Project with Government

Letter of Appreciation from Unit Perancang Ekonomi Negeri Johor (UPEN) by Tuan Haji Halim Bin Haron, Pengarah UPEN

1999 Completed Masjid Jamek As-SobirinKampung-Shaari

Completed Masjid Jamek As-Sobirin Kampung Shaari as a return to the State and recognized as a Masjid Contoh in Johor by the Johor Menteri Besar YAB Dato’ Hj Abdul Ghani bin Othman, opening ceremony by YAB Dato Seri Abdullah Ahmad Badawi

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Awards Majupadu Development SDN. BHD. 1996 Officiation of Taman Sunrise

Officiation of Taman Sunrise in conjunction with ‘Program Meningkat-kan Kualiti dan Mutu’, a privatization project with State of Johor by YB Haji Adam Bin Abdul Hamid, PIS, Pengerusi Jawatankuasa Peruma-han, Industri Kecil dan Sederhana dan KerajaanTempatan

1999 Certificate of Appreciation

High Quality Road ConstructionPresented by Jabatan Kerja Raya Daerah Kluang, Johor

1999 Certificate of Appreciation

High Quality Water Supply InfrastructurePresented by Syarikat Air Johor, Daerah Kluang, Johor

1998 Taman Delima

Taman Contoh for State of JohorPresented by MenteriBesar YAB Dato’ Haji Abdul Ghani bin Othman

1992 Taman GunungLambak

Taman Contoh for State of JohorPresented by Dato’ Bahari bin Harun, Pengerusi Jawatankuasa Perumahan dan Kerajaan Tempatan Johor

1992 Certificate of Appreciation (Taman Gunung Lambak)

Majlis Daerah Kluang UtaraPresented by YAB Tan Sri Dato’ Haji Muhyiddin Bin Hj Mohd. Yassin.

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Tenant ListingsImage: The Body Shop, Kluang Mall

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TENANT LISTING: Lower Ground Floor Lot! Tenant!

LG-01! ATM Centre !

LG-02! Pappa Roti !

LG-03A! De Moon Express !

LG-05! Kluang Food Street !

LG-08! My BBQ Place !

LG-09 ! Sugar Bun !

LG-12! Old Town White Coffee !

LG-16! I Kitchen & Interior !

LG-18! Jus Madu Epal Outlet!

LG-19! Small Bear Garden!

LG-20! Fashionista Two U!

LG-21! Bee Cheng Hiang!

LG-22! Haw Lab Salon!

Kiosk! Tenant!

K-2! Mika Premium Shop!

K-3! Cone Pizza!

K-3A! Sister Crispy Popiah!

K-6! Ichiban Takoyaki!

K-9! Uncle Bob!

K-13! I Love Yoo!

LG-­‐01  

LG-­‐02  

LG-­‐03  

LG-­‐03A  

LG-­‐05  

LG-­‐06  &  LG-­‐07   LG-­‐08  

LG-­‐09  

LG-­‐10  

LG-­‐11  

LG-­‐12  

LG-­‐13  

LG-­‐13A  

LG-­‐15  

LG-­‐15A  LG-­‐16  LG-­‐17  LG-­‐18  LG-­‐19  LG-­‐20  

LG-­‐21  

LG-­‐22  

Fashionista  2U  

Small  Bear  Garden  

i-­‐Kitchen  &  Diamond  

LGK-­‐01   LGK-­‐02   LGK-­‐03  

LGK-­‐03A   LGK-­‐05   LGK-­‐06  

LGK-­‐07   LGK-­‐08   LGK-­‐09  

LGK-­‐10   LGK-­‐11   LGK-­‐12  

LGK-­‐13  

Mika   Cone  Pizza  

Sisters  Crispy  Popiah  

Ichiban  Takoyaki  

Uncle    Bob  

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TENANT LISTING: Ground Floor Lot! Tenant!

G-01! Brands Outlet!G-05! Easy By Rhb!G-06! Watson's!G-07! Summit Shoes!G-08! Sakae Sushi!G-09! Secret Recipe!G-10! Starbucks Coffee!G-11! Baskin Robbins!G-12! Old Taste!G-13! Big Apple Donuts & Coffee!G-13A! Shihlin Taiwan Street Snack!G-13B! Ding Tea!G-13C! Snogurt!G-15! The Chicken Rice Shop!G-16! Fuel Shack !G-17! Sushi King!G-18! Pizza Hut!G-20! KFC!G-20A! Kenny Rogers Roasters!G-21! Zenxin Organic!

Lot! Tenant!

G-22! Visual Optical !G-23A! Xes Premium!G-26! Giordano!G-27! City Chain!G-28! Lazo Diamond Jewellery!G-28A! The One Mobile Group!G-29! Pdi (Padini)!G-31! Red Modani!G-33! MJ Jewellery!G-33A! Mac City!G-36! Classic Optical!G-37! SQ Digital!G-39! Sox World!G-40! Ogawa!G-41 ! Optical 88 Xpress!G-42! Sony Centre!G-43! Beauberry!G-43A! The Body Shop!G-45! Cartino Sonea!G-47! Gintell!G-48! Shenny Collection!

Lot! Tenant!

G-49! Swish Boutique!G-50! Yong Sheng Gift Shop!G-50A! Cosway!G-51! Hockhua Tonic!G-52! Activo By Ogawa!G-53! 60 Minutes By Time Galerie!G-53A! Elianto Cosmetic!G-88! Pacific Hypermarket!

Kiosk! Tenant!

GK-01! Air Asia Travel Centre!

GK-01A! GNC Live Well!

GK-03! Samsung Concept Kiosk!

GK-05! I.G Mobile!

GK-09! The Face Shop!

GK-10! Sweetly Snack Store!

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TENANT LISTING: Ground Floor

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TENANT LISTING: First Floor Lot! Tenant!

1-1! Sen Q!1-02! Sugar Bella Boutique!1-03A! Euphoria Prestige!1-05! Exotik Beauty!1-07! Maxis Broadband Shop!1-08! Celcom Service Centre!1-09! Popular Book Store!1-10! Peace Collection!1-11! 100 Style Outlet!1-12! Bras & Things!1-13! First Lady Apparel!1-15! Living Cabin!1-18! Young Hearts!1-19! Rene's Scarf & Shawl!1-20! Kekasihku!1-22! Mini Girl!1-23! HKZ Boutique!1-23A! True Harmony!1-25! Homez!1-28! Al-Ikhsan Sports!1-29! Cure Treat!1-31! Zell-V!1-36! Leni Fashion!1-37! Rex!1-38! Effu!

Lot! Tenant!1-42A! Dresstiny Boutique!1-43! Winning Eighteen !1-43A! Butik Jessica!1-45! JB Home Deco!1-48! Beauty Secret!1-49! Destiny Collection!1-50! May Collections!1-52! QQT Enterprise!1-58! Ido's Cosmeceutical!1-61! My Sweet Heart!1-62! Happii Feet!1-63! Jom Three G!1-63A! Enen Decorative House!1-65! Azure Purewater!1-66! World Of Herbs!1-67! Fashonista Two U!1-68! Droid House Mobility!1-69! Lovely Collection!1-70! La 'Image!1-71! High Speed Computer!1-73! Artistic Nail Beauty!1-73A! 101 Hair Care!1-76! Med N Spa!1-77! Sen Q!1-88! Pacific Departmental!

Kiosk! Tenant!1K-03! Angelical Collection!1K-05! Coolblog!1K-06! Daily Fresh!1K-06A! U Mobile!1K-07! United T Trading!1K-08! Simson Time!1K-09! Happiness Wedding!1K-13! Kawaii Toys Paradise!1K-13A! Nail The Fashion Shop!1K-15! Gadget Connection!1K-16! Micco House!1K-17! Crepe 2 U!1K-18! Baylis & Harding!1K-21! Maria Galland!1K-22! Yes 4G!1K-23! Astro Service Counter!

First Floor Bazaar!

1-32A! Creative House!1-32B! Famous Silver!1-33! Jstar Collection!1-33A! May Collections!1-35! P1 Wimax!1-35A! Purple Rain!1-52A! Bag Shop!1-52B! BHR Crystal!1-53! Joyous Moment!1-53A! Vin Shop!1-55! K Perfume & Accessories!1-55A! Sri Mawarni Enterprise!

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TENANT LISTING: First Floor

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TENANT LISTING: Second Floor

Tenant!2-01! Capcom Playstation!2-03! Song Box Entertainment!2-06! Our Toys World!2-07! iConcept Trading!2-10! MBO Cinemas!2K-01! Iwani Cucuk Seafood!

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TENANT LISTING: Third Floor Tenant!

3-01! Ampang SuperBowl!

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Setting a new standard in Johor Image: Kluang Mall Fifth Anniversary, 24 December 2013

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Contact Us

Kluang Mall GPS Coordinates: 2º2’24”N 103º19’13”E

Kluang Mall Management Office,#2-18 Kluang Mall,55 Jalan Rambutan,86000 Kluang,Johor Darul Ta’zim.

Tel: +6 07 776 1240Fax: +6 07 776 1202

www.facebook.com/KluangMall

www.vimeo.com/KluangMall

www.kluangmall.com

www.instagram.com/KluangMall

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Contact Information

Kluang Mall Management Office#2-18 Kluang Mall,55 Jalan Rambutan,86000 Kluang,Johor Darul Ta’zim.

Tel: +6 07 776 1240Fax: +6 07 776 1202

Hours: Mondays – Fridays: 9:30am-6:00pmSaturday: 9:30am – 1:00pmClosed Sundays and Public Holidays

Customer Service [email protected]+6 07 772 6655Operating Hours: 10am-10pm daily

[email protected]+6 012 727 5651

Advertising & [email protected]+6 012 716 8622

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The Center of all the Action Image: Supercar Charity Challenge, 2 October 2011

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The Only Game In Town Image: Merdeka Day, 31 August 2013