Nick Ray - Social Media '09 (a mashup* event)
12
-
Upload
mashup-event -
Category
Business
-
view
1.055 -
download
1
Transcript of Nick Ray - Social Media '09 (a mashup* event)
Creative Crowdsourcing(the Idea Bounty / Peperami case study)
Nic Ray 12.11.09
"Crowdsourcing is the process by which thepower of the many can be leveraged toaccomplish feats that were once theprovince of a specialised few."
Jeff Howe
What is crowdsourcing?
In the 19th century the first Oxford English Dictionary was crowdsourced
With technology, the crowd is:
Larger
Better connected
Able to contribute in many ways based on a range of skill levels
Shaking up the industry
It ain’t easy!
What kind of brief is right?