Breaking Out of The Linear Experience

How to Start Thinking AboutYour Next Interactive Project

Nick RayKinetiscape Media, LLC

October 18, 2013

20 Years of an Open WebApril 30, 2013

http://www.flickr.com/photos/scobleizer/2256358640/

1st Website

Tim Berners-Lee

http://info.cern.ch/hypertext/WWW/TheProject.html

World Wide Web:

A system of

interlinked,

hypermedia

documents.

20 years later...

http://www.flickr.com/photos/nickrate/4504163196/

Hypermedia ≠ Linear

http://en.wikipedia.org/wiki/World_Wide_Web

- Discovery - Active Engagement - Tailored Experiences

http://www.flickr.com/photos/colemagoo/4887839842/

Video and the Web(until recently)

http://www.flickr.com/photos/home_of_chaos/6332465890/

How do we make videoon the web

more like the web?

http://www.flickr.com/photos/12659480@N03/4816255109/

Land of OpportunityTimed links based on video content

Land of Opportunity Interactive Homepagehttp://landofopportunitymovie.com

How can we make physical spaces captured

on the webmore like the web?

http://www.flickr.com/photos/aigle_dore/5626285743/

http://thewildernessdowntown.comhttp://www.google.com/maps/about/behind-the-scenes/streetview/

LookAbout

Challenges:

- Some control shifts to the audience

- Message received might not be expected

- Dedication to the core themes/ideas even more essential – easier to lose.

http://www.flickr.com/photos/joegatling/304799740/

Getting Started

http://www.flickr.com/photos/35904522@N03/5381011745/

Story

What are you trying to show/tell?

http://www.flickr.com/photos/umjanedoan/497411169/

Vision

What is the most effective wayfor the audience to connect

with your story?

http://www.flickr.com/photos/despedidairene/6088601777/

Tech

What is needed to create the vision?

http://www.flickr.com/photos/15708236@N07/2754478731/

Resources:

http://nickjamesray.com/videoeffect

Nick RayKinetiscape Media, LLC

October 18, 2013