Next Gen Bus Coaches AMW TEAM

8/6/2019 Next Gen Bus Coaches AMW TEAM

1/15

NextGen Bus Coaches

for Asian Markets

ByCommercial Vehicle Design Solutions (VCDS)

And

TEAMPro UK and Indiawww.TeamPro.org

Presentation for

Asia Motor Works Ltd (AMW)


2/15

Idea

AMW is a start-up Commercial Vehiclemanufacturer company promoted byEssar Group.

AMW is developing a heavy truck for

Indian market and is interested todevelop an intercity integrated Coach(NextGen Bus) which can competewith imported Coach like Volvo.

CVDS and AMW can work together todevelop the Chassis suitable for theCoach and also design variants of BusBodies suitable for NextGen Chassis.


3/15

Bus Status

Obsolete Technology Buses made in India,

compared to Europe which makes Coaches famous for its travel and tourism industry growth.

Volvo introduced world class Intercity Coachesin India based on European design, importedkits and local assembly,

But prices high at 300-400% of Indian Bus prices, leaving tremendous potential demand untapped.

Current market in Low-end Bus is 99%dominated by Buses built on truck-type chassissupplied by Tata & Ashok Leyland. Pose tremendous limitations on Bus design, speed,

noise, driving operations and traveling comforts todriver and passengers.


4/15

to Coach Opportunity

Income & Lifestyle of Indian consumers have

doubled in last 7 years, will double in next 5years. Look forward for World Class Mass Road

Transportation system.

Imminent Business Opportunity to develop and

market cost effective technology-driven BusCoaches suitable for Indian roads for the Mid & High segment

customers.

No Indian player in this market segment atpresent.


5/15

Technology Leadership

Buses are designed by Bus / Coach BodyBuilders, based on the truck-likeChassis, supplied by Ashok Leyland andTata.

Specialized expertise and experience isrequired to design, manufacturer andmarket NextGen Chassis and NextGenCoaches on World Class technology,tailored to Indian / ASIAN Road

conditions. Such technology is not available with

any Indian Manufacturer at present.

Technology Leadership will give a kick-

start to AMW.


6/15

Strategic Needs

AMW has set up a Large Plant at Bhuj to

manufacture Commercial Vehicles. AMW is looking forward to manufacture

Chassis suitable for NextGen Bus Coaches forIndian and ASIAN markets. World Class Design and Technology is required.

CVDS can help AMW in acquiring & designingNextGen Chassis.

5-6 Bus Body Builders have shown interest andhave the potential of making NextGenCoaches on NextGen Chassis. Others will follow the Leader. CVDS can help Body Builders with NextGen Body

Design with Coach differentiation features for each Body

Builder.


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Strategic Needs

Cost of NextGen Bus Coach is suggested to be

somewhere between Indian and European(Volvo) Coaches.

Design Project cost can be split up betweenAMW and participating Bus Body Buildersthrough Strategic Partnerships.

A detailed Techno-economic Viability Study willspell out detailed Strategic Options inTechnology, Partnerships, Market Potential,Marketing, Funding and Customer Financing.

Operations Team will need to be formed formanufacturing, marketing and financingNextGen Coaches.


8/15

NextGen Coach Development Cost

Rs Crore Chassis Design (Three variants:

High, Medium & Low-end) 2.00

Chassis Prototype Building and

Validation 1.50 Bus Body Design... 2.00

Bus Prototype Building and

Validation. 1.00 Project Management, Marketing,

Travel & Misc. cost 1.00

TOTAL Project Cost.. 7.50


9/15


10/15

Technology Proposal

CVDS to provide the Technology for design,development, validation & testing of thevehicles.

CVDS & TeamPro to assist in marketing the BusBody Technology to Indian Manufacturers.

A Core Team will ensure growth orientedmarket for NextGen Bus Chassis and possiblycapture a market share of 10-15% in India and5-10% in ASIA over next 5 Years*.

Indian Luxury Bus Market segment isguestimated at Rs 3,000 Crore p.a., rising @10-15% p.a. as per TEAMPro*

* Subject to Detailed Market Study of India / ASIA byTEAMPro and implementation by AMW.


11/15

Consulting Proposal

CVDS & TeamPro to help AMW & body buildersmarket their products to Europe, US & othercountries as well.

TEAMPro will conduct TEV Study, promotePartnerships and tie-up with Banks for Pan-

India / Asia Customer Financing to the tune ofRs 1,000 Crore or entire industry requirementson Yearly basis. TEAM is on the Panel of leading All India Banks and

Financial Institutions since 1983, with funding

business generated for USD 10 billion projects indiverse sectors

Industry, Infrastructure, Services, Tourism, eBusiness,Education, SEZ (Special Economic Zone)


12/15

Funding Assistance

A complete project to be conceived,project study to be done forfunding & financial assistancesources.

Arranging for the funding underspecial modernization schemesfrom government to be explored.

Financial assistance from ADB,Ministry of Tourism development,etc to be explored.


13/15

Strategic Partners

1. TeamPro Ltd - Project & FinanceManagement Consultants.

2. CVDS Design & Technologyprovider.

3. AMW Chassis Manufacturer.4. Bus Body Builders like Ruby,

Rusy, ACGL, KSRTC, BEST, GSRTC,

etc.5. Banks & Financial Institutions.

6. Government Ministries, ADB,World Bank etc.


14/15

Strategies for Success

Speed of Decision Making for Project

Formulation and Budgetting

Viability Study

Partnership with Stakeholders Fund-raising for the Project

Customer Financing tie-ups

Strategic Marketing

Project Implementation

Profit Generation and Plough-back

Networking.


15/15

NextGen Bus Coaches

Thank You!

Time & tide wait for none.Lets try to make the Best of Bus.

Competition is coming!

Next Gen Bus Coaches AMW TEAM

Documents

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